Mad*Pow

EXPERIENCE INNOVATION
To excel today, organizations realize they need to deliver highly differentiated, human-centric experiences. They need to think of the full lifecycle of a person's experience, consider all of the touchpoints a person might have related to it, and constantly look for new ways to deliver value.

A systematic approach helps. We help organizations align business strategy with experience strategy by creating a path that puts empathy and understanding of people’s behaviors at the core of operations. Human-centered design activities help identify what motivates your target audience, what they desire, and what should happen next in their journey. These insights fuel creative, design-thinking approaches that allow us to collectively envision new, delightful, and exciting experiences.

BEHAVIOR CHANGE DESIGN

Changing real world behaviors is central to addressing the key challenges facing both society and business. We leverage behavior science and motivational psychology to help people achieve greater health and wellness, financial wellbeing, education, and sustainability. Leveraging an in-depth understanding of the principles of motivation, we work with organizations to identify target behaviors for change, uncover their underlying modifiable determinants, and draw on techniques best suited to shift behaviors into new patterns.

DIGITAL SOLUTIONS

Modern technology is accelerating innovation and transforming business and society. We partner with our clients to design and build scalable, beautiful, usable, and accessible digital solutions that deliver the seamless and compelling experiences that produce measurable business results.

When you have a great experience with a product or service, everything just works. For us, creating engaging digital solutions involves a seamless intersection of research, content, design, and thoughtful development.