My journey into product design is a bit unconventional. I studied Petroleum Engineering but picked up graphic design as a skill in my 300 level. Curiosity fueled my transition into product design. I self-learned to a point where I was good enough to lead creative efforts for startups like AmatNow.

I lean towards growth design, thriving at the intersection between products and business, combining excellent user experience with winning business results.

Over the years, I have been involved in improving the experiences and usability of digital products for companies in the E-commerce, Real Estate, Fintech, HealthTech, B2C, and SaaS niches like Vittasinternational, Adronhomes, TaraCares, and Yami.