OnTrack CMO Overview
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$175/hr
Year Founded
2016
OnTrack CMO provides proven senior marketing leadership to software developers and professional services firms for a fraction of the cost of hiring a full-time Chief Marketing Officer (CMO). For nearly two decades, we’ve worked exclusively with some of the most successful Microsoft VARS, ISVs, Software Developers and Systems Integrators in the US and Europe to help them increase sales, improve positioning and increase their return on marketing investments.
Our clients tell us they value OnTrack CMO because we’re proven, cost-effective and able to hit the ground running with a full suite of marketing services tailored to their specific needs. We believe in spending the time and effort necessary to create the right model for each client and guiding their marketing team through the engagement from start to finish. You can get started with a strategic marketing workshop or secure your own Fractional CMO to drive measurable, positive results over the long haul.
Many of our clients know precisely what is holding their performance back. Others need our help in identifying the focus areas that will have the greatest impact on performance. Maybe the sales close rate is slipping or the pipeline is not as robust as it used to be. Maybe client attrition is creeping up or you have a new software product or service offering to launch.
Here are just a few of the programs we have successfully deployed as one-off projects:
Our clients tell us they value OnTrack CMO because we’re proven, cost-effective and able to hit the ground running with a full suite of marketing services tailored to their specific needs. We believe in spending the time and effort necessary to create the right model for each client and guiding their marketing team through the engagement from start to finish. You can get started with a strategic marketing workshop or secure your own Fractional CMO to drive measurable, positive results over the long haul.
Many of our clients know precisely what is holding their performance back. Others need our help in identifying the focus areas that will have the greatest impact on performance. Maybe the sales close rate is slipping or the pipeline is not as robust as it used to be. Maybe client attrition is creeping up or you have a new software product or service offering to launch.
Here are just a few of the programs we have successfully deployed as one-off projects:
- Sales Assessment and Optimization
- Customer Loyalty and Retention
- Nurture Programs for Improved Conversions
- Digital Demand and Inbound Marketing
- Marketing Automation and Lead Management
OnTrack CMO Services
OnTrack CMO Portfolio
- Software DevelopmentDigital Transformation Leadership Forum
- Digital MarketingISV Rebranding
OnTrack CMO Team Bios
- Cody AufrichtPartner / Marketing StrategistCody cut his teeth in the advertising agency business. For the last 17 years, he has dedicated his career to delivering award-winning technology marketing programs that accelerate the sale of enterprise-level business software and services.
- Bill AndersonPartner / Marketing StrategistBill has spent his entire career in B2B technology, including 21 years leading marketing for some of the most successful systems integration and development firms in the Microsoft Channel.
OnTrack CMO Clients
- Tiempo Development
- Velosio
- AgileThought
- Sopris Systems
- To-Increase
- Stratos Alliance
- SK Global
- Semantra
- Sikich