Whether in product or brand strategy, we believe that the best way to build meaningful relations with the public is to deeply understand their desires and needs. Therefore, we use a user-centered methodology that creates value by solving problems from real life.

The discovery is the foundation of the project. That's when we gather the information, assumptions, and insights that will guide the decisions we make later on. Besides being the basis for what lies ahead - or the flashlight that enlightens the way, as we use to say - discovery often has the function of bringing client and team together in scrutinizing the original brief. In larger organizations, discovery has also a lot of political power because of the opportunity it offers to involve and align views from different stakeholders.