Periscope

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  Undisclosed

  Owner at Lawn Care Retailer

  Data Analysis

  Project Type: Data Analysis

  Review Date: 2 November, 2023

  I've had the pleasure of working with Periscope and I must say it excels in building tools and models that utilize vast data sets for critical decision-making. The agency's services have been invaluable, providing insights into profitable target markets and the impact of weather on seasonal sales. The data generated by Periscope has significantly improved our customer retention and guided our business decisions. What sets the agency apart is its commitment to understanding our industry's specifics and dedication to delivering top-quality results. (Source: 3rd Party Review Platform)

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  Undisclosed

  Consumer Insights Manager at Cleaning Products Corporation

  Digital Marketing

  Project Type: Digital Marketing

  Review Date: 29 October, 2023

  Periscope took our old database and transformed it into a functional marketing database. The agency also built predictive models, managed our direct mail campaigns, and developed segmentation strategies. Thanks to its expertise, we've seen a remarkable increase in response rates from our direct mail campaigns, resulting in a favorable return on investment. Periscope's dedication to gaining industry knowledge and using that knowledge to create customized solutions truly stands out. (Source: 3rd Party Review Platform)

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  Undisclosed

  VP of Ecommerce, Refreshment Services at Large Food Service Provider

  Digital Marketing

  Project Type: Digital Marketing

  Review Date: 24 October, 2023

  Working with Periscope has been a game-changer for us. Its in-depth research into our customer base provides detailed insights, reports, and dashboards that optimize our pricing and positioning. The agency has a knack for making accurate predictions about sales growth and offering valuable insights on segmentation. The information it provides influences our decision-making process significantly. Periscope's team thrives on tackling complex, unstructured questions that require in-depth analysis. (Source: 3rd Party Review Platform)

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Periscope Team Bios

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  Liz Ross

  President & CEO

  Liz is a dynamic leader accustomed to navigating today’s complex marketing world. In her 20 years of experience, she has held leadership positions at some of the world’s most forward-thinking and fastest growing agencies, including IPG Mediabrands, Publicis Groupe’sDigitas, and Tribal DDB.
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  Peter Nicholson

  Chief Creative Officer

  Peter is a well-known industry leader who has collaborated with some of the greatest creative teams in advertising. Peter built his portfolio at shops like Goodby Silverstein & Partners and Leagas Delaney before moving into leadership roles at Publicis, J. Walter Thompson and Deutsch NY.
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  Chris Hiland

  EVP / Client Leadership

  Chris is an innovator with the marketing vision and planning prowess to help clients navigate today’s rapidly changing landscape. He is charged with driving the accelerated evolution of our client leadership team to create deeper integration with creative, media, analytics and technology.
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  Victor Kimble

  EVP / Strategy

  Victor leads Periscope’s strategy department as a curious, compassionate steward of global brands andbusiness. His experience spans more than 15 years at some of the world’s most respected agencies,including Fallon, Deutsch and Ogilvy.
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  John Keenan

  EVP / Marketing Analytics

  John is focused on helping clients implement sophisticated, data-driven marketing strategies. He has offered his cutting-edge thinking to leading names in the retail, consumer products, and food service, developing tools and methodologies that improve the speed of deployment and depth of insights.
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  Jenifer Anhorn

  EVP / Business Development

  In more than 20 years on both the client and agency sides, Jen has racked up successes on a mouthwatering list of restaurant and retail brands. Jen heads up business development, bringing her unique agency- and client-side perspective to navigating our agency visibility and new business strategy.
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  Virginia Hines

  Chief Financial Officer & Chief Operating Officer

  For more than 20 years, Virginia has been instrumental in making sure Periscope remains fiercely independent — and ensuring we deliver rock-solid financial performance for both our own business and those of our clients.