Prime Studio Inc.

Real Design for Real People
315 West 39th Street, Suite 1101, New York City, New York 10018, United States
https://www.primestudio.com

Prime Studio Inc. Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$250/hr
Year Founded
1998
Prime Studio was founded in 1998 with the aim to partner with like-minded clients to create enticing and functional design solutions, which engage consumers and build brands. Cultural diversity is important to us, we have a great team with diverse backgrounds, personalities and skills sets from all over the world. Our multi-disciplinary team is strategically aware, creatively driven and technically knowledgeable.

No two projects are the same, so we steer clear of a cookie-cutter design process. Instead, we listen and do our homework, analyzing each problem to tailor a plan that fits different client needs, budgets and timelines. We’re there at the table and on the ground from initial concept to production — and beyond.

We work in a wide range of markets and believe that diversity is crucial to maintaining freshness in our ideas and approach. In Brand Design + Strategy, we develop branding and positioning strategies, helping to preserve, or create, a niche in crowded market places. Helping our clients to define the future, rather than react to it. In Product Design, we develop design solutions based on strategic foundations with a thorough understanding of the business and brand. In Packaging Design, we fully understand the brand, the consumer and the products' origins allows us to create packaging solutions with a clear message.

We have experience working with Startups, and as your design partners, we understand what it takes to transform ideas into products and products into businesses. We help launch diverse projects, taking the time to guide our clients through the process even after the design has been finalized and have a large network of experts we can call upon. From working with VC fundraisers, to connecting with IP advisors and liaising with prototyping resources, we happily wear many hats. We also help find and vet manufacturing partners and resources. And our digital partners can help craft your online message and customer acquisition strategies.

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  • Brand Design
  • Brand Messaging
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Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Market Research Expertise
Market Research Expertise
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Product Design Expertise
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Industries

  • Design
  • Consumer Goods
  • Corporate Services
  • Media & Communications

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Prime Studio Inc. Portfolio

Prime Studio Inc. - Dorco
Industrial Design
Dorco
$20K - $100K
10 Months
2022
Prime Studio Inc. - Puracy
Package Design
Puracy
Prime Studio Inc. - Welly
Package Design
Welly
$20K - $100K
12 Months
2019
Prime Studio Inc. - Always Pan
Product Design
Always Pan
Prime Studio Inc. - Field Company Cast Iron Skillets
Product Design
Field Company Cast Iron Skillets
Prime Studio Inc. - Tend Tonic Decanter
Product Design
Tend Tonic Decanter
Prime Studio Inc. - Field Company Cast Iron Griddles
Product Design
Field Company Cast Iron Griddles
Prime Studio Inc. - Hanni Razor
Product Design
Hanni Razor
Prime Studio Inc. - Cast Jewelry Case
Package Design
Cast Jewelry Case
Prime Studio Inc. - Axe
Product Design
Axe
Prime Studio Inc. - Banana Republic Home
Product Design
Banana Republic Home
Prime Studio Inc. - Tumi
Product Design
Tumi
Prime Studio Inc. - Dripkit
Package Design
Dripkit
Prime Studio Inc. - Squish
Product Design
Squish
Prime Studio Inc. - Ikea Hago
Product Design
Ikea Hago
Prime Studio Inc. - Harry's
Product Design
Harry's
Prime Studio Inc. - Roam Luggage
Product Design
Roam Luggage
Prime Studio Inc. - Will Perfom
Package Design
Will Perfom
Prime Studio Inc. - Wonderbelly
Package Design
Wonderbelly
$20K - $100K
6 Months
2023
Prime Studio Inc. - Wonderbelly
Package Design
Wonderbelly
$20K - $100K
6 Months
2023
Prime Studio Inc. - Wonderbelly
Package Design
Wonderbelly
$20K - $100K
5 Months
2023
Prime Studio Inc. - Wonderbelly
Package Design
Wonderbelly
$20K - $100K
5 Months
2023
Prime Studio Inc. - Nectar
Package Design
Nectar
$20K - $100K
10 Months
2023

Prime Studio Inc. Reviews


Reviews from Google Maps are available on this profile.
Stuart and his team are very impressive to work with. We came to them with a concept and very preliminary (Kindergarten-level) drawings. They were able to take that plan and deliver something market ready in a few short meetings. They also helped with the supplier meetings to ensure tolerances, resin mixtures, and other details we had no idea about - were done to the level we were expecting. The end result was a physical product that carried two patents (which they helped with, too) and something truly innovative to an otherwise mature, sleepy category. I was very impressed by how the Prime Studio team worked and wouldn't hesitate to recommend them. In fact, I've referred a few people there way already. "
Sean Busch's Review Sourced from Google
As co-Founder and former CEO of Welly, I can highly recommend Prime Studio as a product design partner. They worked seemlessly with our team and creative agency partner to ideate, develop options and ultimately decide on our final product and packaging design. They sought to understand our strategy and the essence of the brand in their process. I also appreciated that while we had a point person from their team to support our day-to-day efforts that they always found ways to gather ideas from their broader team to optimize the overall design. Finally, they worked closely with our manufacturing partners to ensure the design went from drawing to a physical product flawlessly. We would not have had the success we had without their partnership and support. "
Doug Stukenborg's Review Sourced from Google
We had the pleasure of collaborating with Prime Studio as an industry partner on several projects to help the end client launch a successful product(s). Throughout our partnership, Prime Studio consistently demonstrated exceptional professionalism and expertise. Their team was highly knowledgeable, responsive, and dedicated to delivering high-quality results.Prime Studio's innovative approach and attention to detail significantly contributed to the success of our projects. They were always willing to go the extra mile to ensure that our goals were met and that the end client received the best possible outcomes.We highly recommend Prime Studio to any organization looking for a reliable and skilled partner for branding and product experience. Their commitment to excellence and customer satisfaction is truly commendable. "
Robin Tan's Review Sourced from Google
Prime Studio is a standout design team that truly understands the complexity and nuances involved in efficient Design for Manufacture. Having worked closely with their team, I'm continually impressed by their ability to create beautiful designs that don't just look great, but are also practical to produce.What sets Prime Studio apart is their collaborative approach—consistently involving manufacturing feedback early in the design process. As someone who directly oversees the manufacturing phase, I can confidently say their designs consistently translate seamlessly into production, significantly streamlining the manufacturing process.Additionally, Prime Studio has an exceptional talent for capturing the essence of a brand within their designs, reflecting a depth of understanding that goes beyond aesthetics alone. Their responsiveness, professionalism, and ease of collaboration make them not just talented designers, but reliable partners as well. I highly recommend Prime Studio to anyone seeking thoughtful, brand-aligned, and manufacturing-friendly product designs. "
Joshua Taylor's Review Sourced from Google
Grateful to Stuart and the entire Prime Studios team for the incredible work on our refreshed NATPAT cases. Stuart’s leadership brings together true artistry, technical know-how, and a deep understanding of what moves in market—and the result speaks for itself. The new designs feel like us, but better: more refined, more functional, and more ready to stand out on shelves. It’s rare to find a creative partner who just gets it on every level. Huge thanks to the whole team for going above and beyond—we’re so proud of what we’ve created together. "
Michael Jankie's Review Sourced from Google

Prime Studio Inc. Team Bios

Principal, Founder
Stuart Harvey Lee
Principal, Founder
Founder and Creative Director of Prime Studio. His work has won numerous awards and holds over 100 patents. More importantly he enjoys designing products and experiences which make a meaningful difference to people’s lives. When not at Prime, you can find him biking the hills of the Hudson Valley.

Prime Studio Inc. Clients

Tend
Roam Luggage
Food 52
Puracy
Care/Of
Welly
Olly
Field Company
Dripkit
Chefs Planet
Tumi
Pepsi
Capresso
Banana Republic
Robinson
Ikea
Harry's
Axe

Prime Studio Inc. Awards

Dorco Sleek - Good Design Award 2025
Nectar - IDSA Awards 2025
Puracy - Good Design Award 2023