Quester

Marketing and consumer insights and strategy enabled by human experts and AI virtual moderators.

6500 University Avenue Suite 205, Des Moines, Iowa 50324, United States

https://www.quester.com

Quester Overview

Number of Employees: Under 49

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Year Founded: 1973

Quester Insights & Strategy creates deep conversations that are planned by moderators, conducted by artificial intelligence, and launched to huge samples. Conversations are analyzed by trained researchers who examine nuances and hidden emotions in a language that drive behavior. We ask the questions that need to be asked in whatever way it makes sense, seamlessly, within every survey, for every person. That means you get the best of online quantitative and online qualitative marketing research methods in a single study.

In short, our interviewing software engages people in a one-on-one discussion. It presents topics, gathers responses, and follows up on what people share, just like a human moderator would. Quantitative questions (and videos, graphics, and other stimuli) are conversationally interwoven.

A solid marketing strategy helps brands and products focus their communication to properly reach their target audiences. With consumers constantly changing the way they interact with brands and products, understanding the who, what, where, when, and how is paramount to breaking through the mass amount of information they receive every day.