River Direct Overview
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When you decide to launch yourself into the course of Direct Response you’ll find no better guide to help you navigate the rapids and eddies than River Direct.
Data & Analytics
Our approach provides direct retrieval of data on your individual placements. Each media buy has a real-time acquisition of data allowing us to calculate a day-to-day, spot for spot analysis. This immediate reporting allows us to navigate through the data and change the allocation of budget and resources for continuous performance optimization. River Direct minimizes your risk, maximizes your ROI and delivers you the best-qualified customer.
Just as a river begins with a source and ends at the sea, a successful Direct Response brand is an entire ecosystem from creative to call center management to fulfillment. At River Direct, we advise clients at every stage: initial business and marketing planning; creative and production; media planning and buying – both online and offline; call center management; fulfillment and merchant processing. In short, we manage your campaign from start to finish.
At River Direct, we know the industry inside and out. Founders Dan Danielson & John Cabrinha have put together a team with a combined experience of more than 300 years in Direct Response Media Buying. This is a huge competitive advantage to our clients. Over the years, we have purchased in excess of $5.4 billion in advertising dollars and introduced thousands of products across every imaginable Direct Response category. As a result, we have worked with a veritable Who’s Who of the industry.
Whether it’s Long Form, Short Form, Web or Social Media, all of these streams flow together to form a Media Plan that is targeted and optimized to deliver maximum ROI to our clients. Our network spans the entirety of North America, covering not only the U.S. but also a large presence in both Canadian and Hispanic markets.