My ideal client is someone in business who has never had a website, or has one but has not had it updated in years and will no longer work well in mobile devices, and/or is not optimized for search engines. Here is a before and after example for Jensen Milner | Cap City Law with just such a scenario (See full website: https://capcitylawps.com )
What's different about me:
When I take on a client, I do not abandon them after creating a website as some designers do -- instead I offer support either on a contract or hourly basis for anything technical they may be struggling with. I help with mailing lists and templates, social media, video, graphics and more. I install professional plugins and templates on all clients websites that I pay for rather than the client having to pay for these things separately. For clients with existing web hosting, I offer free website hosting for the first year, so they can move from slower service providers without additional cost burdens.
My rates are by the hour - I provide a complete estimate once I talk to the client about their vision. I love creating membership websites which are fully automated with joining, paying, posting, and updating their listing. I also support e-commerce solutions.
I offer quarterly maintenance packages starting at $99/quarter, where I ensure the client's website is kept updated and backed up weekly, and is as secure as possible from hacking, and can also include 1 or more hours of my time (for a higher rate) in that quarter for any assistance or updates they need.
Clients I support range from mom & pop fruit stands to attorneys and everything in between. Most of my clientele are women, so I promote them on my other website https://geekyglamgal.com as well.