Sum.

SUM: A Passion for Differentiation at the Core of Our Agency

At SUM, our agency model is driven by a passion to be different, to stand out in the world of fashion branding and marketing. We are a London-based full-service agency dedicated to working with ambitious luxury and fashion clients worldwide.

A Narrow Niche, a Distinct Approach

While we admire the work of many exceptional branding and communications agencies, we recognized the need for a different kind of agency, one that focuses on a narrower niche. From our inception 20 years ago, SUM has exclusively partnered with clients committed to making a genuine impression in the realms of luxury and fashion.

Simplifying the Branding and Marketing Journey

This passion led us to develop an agency model that offers clients a comprehensive range of services, simplifying the process of sourcing and managing their diverse branding and marketing needs. 

Holistic Solutions, Exceptional Deliverables

At SUM, we provide a broad spectrum of services, including campaign shoots, packaging, retail design, branded scents, pop-ups, influencer management, and music creation. By unifying all branding and marketing assets within a single approach, we bring you a step closer to making your brand irresistible to its consumer audiences.