Our rebrand signals our company's expanded ability to offer a broader suite of brand strategy services. Sure, we still help brands take flight with sticky names and elegant designs, but tail feathers don't just serve as pretty marketing tools; they create extra lift and help stabilize and steer once airborne.

We found in Tailfeather a factor that delights us most in naming: multiple meanings. Yes, it harkens to ornithology and the various attributes of those tail feathers found in hawks, peacocks, roosters, and more. It also nods to the shake-your-tail feather impetus to get things done quickly (apt? yes). And to hit the tilt button, is also a reference to the contagious groove of the Ray Charles classic soul song, Shake a Tail Feather.