Thrive PR & Communications Overview

Number of Employees
50 - 99
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$150/hr
Year Founded
2000

Thrive is the largest family-owned, female-run independent PR agency in Australia and New Zealand with five offices in major cities. We work with established businesses who are transforming and brands disrupting and growing.

As a heavyweight agency, we combine the “best of both worlds” when it come to attributes of the multinational and boutique agencies ; big agency resources, investment in the best talent, unrivalled best practice standards and processes, yet coupled with an entrepreneurial spirit and the freedom to do things differently.

Thrive is a partner to big or emerging brands in the 'corp-sumer' space, where we deliver public relations and digital media services that combine new age corporate and brand communications under the one, privately owned agency umbrella.  

Whether it’s engaging major enterprise, SMBs or local communities, our clients love how we combine logic and magic to the way we build smart campaigns. Our digital capabilities sit within a fully integrated PR service model that allows us to deliver the basic PR services the best, yet we push the boundaries with our clients and introduce new communications methods that reshape their definition of PR. For nearly two decades we have been famous for earned media - we have hundreds of media contacts - but being independent means we are 100% accountable and we can innovate to ensure our client service is ahead of the game.

Thrive is the largest family-owned, female-run independent PR agency in Australia and New Zealand with five offices in major cities. We work with established businesses who are transforming and brands disrupting and growing.

As a heavyweight agency, we combine the “best of both worlds” when it come to attributes of the multinational and boutique agencies ; big agency resources, investment in the best talent, unrivalled best practice standards and processes, yet coupled with an entrepreneurial spirit and the freedom to do things differently.

Thrive is a partner to big or emerging brands in the 'corp-sumer' space, where we deliver public relations and digital media services that combine new age corporate and brand communications under the one, privately owned agency umbrella.  

Whether it’s engaging major enterprise, SMBs or local communities, our clients love how we combine logic and magic to the way we build smart campaigns. Our digital capabilities sit within a fully integrated PR service model that allows us to deliver the basic PR services the best, yet we push the boundaries with our clients and introduce new communications methods that reshape their definition of PR. For nearly two decades we have been famous for earned media - we have hundreds of media contacts - but being independent means we are 100% accountable and we can innovate to ensure our client service is ahead of the game.

Headquarter
706/2 Huntley Street, Alexandria, 2015, Australia
Other Locations
16/663 Victoria Street, VIC, 3067, Australia
Level 4/155 Queen Street, Brisbane City, 4000, Australia
45 Nerang Street, Southport, 4215, Australia
22 Customs St E, Auckland, 1010, New Zealand

Thrive PR & Communications Services

  • 360° Digital Agency Services
  • Branding Agencies
  • Graphic & Print Design
  • Public Relations
  • Consulting
  • Website Design
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing & Copywriting

Thrive PR & Communications Team Bios

  • MANAGING DIRECTOR
    LEILANI ABELS
    MANAGING DIRECTOR
    Leilani is founder and MD of Thrive. She started the company at 25 and has built it to be one of the most successful independent PR agencies in Australia with established offices in Melbourne and Sydney and most recently Brisbane and Auckland. She has represented some of the world’s biggest brands.
  • GENERAL MANAGER
    KELLY STAMBANIS
    GENERAL MANAGER
    A driven public relations professional with two decades of experience, Kelly is leader at Thrive having started with the business in 2000. Throughout her career she has directed some of Thrive’s most prestigious global accounts.
  • BUSINESS DIRECTOR (MELB)
    LUCY ALLEN
    BUSINESS DIRECTOR (MELB)
    Lucy is the consummate PR professional, with more than a decade of PR in-house and agency expertise that she’s injected into Thrive since joining the team some years ago. She boasts a background in Journalism and Marketing prior to her PR agency life.
  • BUSINESS DIRECTOR (SYD)
    CLARE BASIRE
    BUSINESS DIRECTOR (SYD)
    Clare is a skilled marketing and communications specialist who has worked across global markets including Europe and Australia for the past fifteen years. Clare’s broad industry experience spans corporate, telco, FMCG, sport/entertainment and tourism.
  • SENIOR ACCOUNT DIRECTOR
    LUCINDA KENNEDY
    SENIOR ACCOUNT DIRECTOR
    Lucinda is a public relations and media expert with specialised experience in New Zealand and abroad. In both Auckland and New York City, Lucinda has led public relations campaigns for a host of world-renowned clients. She has an unwavering commitment to consistently delivering impactful results
  • GROUP ACCOUNT DIRECTOR
    FRANCES BROWNE
    GROUP ACCOUNT DIRECTOR
    Frances brings a decade of PR experience working with an impressive stable of global and national brands. As a key lead in Thrive’s Brisbane office, she applies her strategic thinking and intimate knowledge of the Queensland market to deliver results for a range of local and national clients.
  • Senior Account Director
    SHANNON SLADE
    Senior Account Director
    Leading the Kiwi charge is Shannon. She is a passionate PR professional with more than ten years experience in developing effective, strategic plans that deliver tangible business outcomes. Shannon is a key part of Thrive’s Senior Leadership Team.
  • SENIOR ACCOUNT DIRECTOR
    MARK DETRE
    SENIOR ACCOUNT DIRECTOR
    Mark started his communications career at Google in London where he handled internal comms across Southern Europe, Middle East and Africa. Mark has extensive experience in evergreen consumer content placement to complex, cross-functional campaigns and high-profile issues.

Thrive PR & Communications Clients

  • Bauer Media Group
  • Twitter
  • ANZ
  • Coles
  • Optus
  • AGL
  • Brother
  • STIHL
  • Spotlight
  • Porter Davis