BBC Studios Partners With R/GA for U.S. Brand Campaign

BBC Studios is gearing up to launch a comprehensive brand campaign developed by creative agency R/GA in a move to strategically expand its footprint across the United States.

Amidst recent executive hires and a recruitment drive in the U.S., the commercial arm of the renowned British broadcast network is intensifying its efforts to penetrate the North American market.

The focus of the campaign will be to expand its digital news and production delivery through various channels, including streaming and joint ventures.

R/GA U.S. President April Quinn emphasized the significance of "trusted news sources" for many Americans.

"This campaign underscores the importance of work rooted in human truth and culture," she shared.

The Next U.S. Media Giant

The brand campaign marks BBC Studios' inaugural initiative outside its home territory.

Jennifer Ball, SVP of marketing, global media and streaming at BBC Studios, expressed excitement about bringing the BBC brand closer to American audiences.

"The BBC is recognized globally for its first-class content and journalistic excellence. As we continue to grow our presence in North America, we’re excited to bring consumers closer to our brand," Ball said. 

"R/GA brings dynamism, creativity, and a clear understanding of our values and mission, and together, I’m excited to bring the BBC brand to life for U.S. audiences," she added.

The studio has a rich portfolio that includes popular series, such as "Bluey," "Doctor Who" and "Dancing with the Stars."

In a strategic move to enhance user experience, BBC Studios has also revamped its website for users outside of the U.K., offering personalized content and premium advertising placements.

Editing by Katherine 'Makkie' Maclang