Cardi B makes her musical return with an upbeat ad for the Beats By Dre Studio Buds+, available in black, ivory, and transparent.
The 40-second spot features a day in the life of the Bronx rap artist, as she takes work calls, chats with friends, shops for groceries, and works on some new tunes in a recording studio.
As Cardi B goes about her day, various features of the Studio Buds+ are put in the spotlight.
From upgraded noise-cancelling capabilities to the possibility of transparency modes, the wireless earphones also include redesigned microphones, new acoustic vents for improved audio precision, and improved acoustic architecture for a higher quality talking experience.
The rap star’s recognizable voice and boisterous personality are sure to attract audiences to investigate the new Beats By Dre product.
The advertisement also serves as a reminder to Cardi B fans that she may plan to release some new music soon, four years after her premiere album “Invasions of Privacy.”
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This isn’t the first time that Beats By Dre has relied upon star presence to get the word out for a new product. Singer and songwriter Chloe Bailey was recently featured in a spot for the company’s Beats Fit Pro earbuds.
The Beats By Dre Studio Buds+ are currently in pre-order and selling out fast, surely at least partially thanks to Cardi’s involvement in the exciting video production.