Blending the worlds of fashion and food, Krispy Kreme has partnered with online fashion powerhouse PrettyLittleThing to launch a limited edition range of doughnuts this spring.
The alliance is serving up style one bite at a time, with treats that promise to be as Instagrammable as they are delicious.
A Sweet Collaboration
The exclusive PrettyLittleThing x Krispy Kreme collection features three new doughnut designs, each dripping in pink icing, sparkles, and the unmistakable PrettyLittleThing unicorn logo.
Emma Colquhoun, Krispy Kreme’s Chief Customer Officer, shared her reasoning behind this iconic collab, stating:
"Maybe we are a little bit less exciting than before. Customers are demanding and their expectations are increasing all the time. Your benchmark isn’t just your category; it’s their best experience wherever it is. We need to work harder to be exciting."
This partnership aims to do just that, infusing Krispy Kreme’s classic offerings with a fresh, fashionable twist.
@prettylittlething News is out!! 🍩✨We’re releasing three EXCLUSIVE doughnuts with @Krispy Kreme UK available online and UK shops near you! 💖#PLTxKrispyKreme♬ VANNA RAINELLE яд - 𝐕𝐀𝐍𝐍𝐀 𝐑𝐀𝚰𝐍𝐄𝐋𝐋𝐄
Among the lineup is the "Pretty Little Unicorn," a doughnut that perfectly symbolizes the partnership by combining the iconic Original Glazed with PrettyLittleThing’s flair, finished with strawberry icing, sprinkles, and a unicorn horn.
This stylish treat, along with the entire range, will be available at Krispy Kreme shops, in supermarkets, and through third-party delivery partners like Uber Eats, JustEat, and Deliveroo.
"Krispy Kreme is looking to build and strengthen its brand relevancy with the Gen Z audience," Colquhoun adds, highlighting the strategic move behind this glam pairing.
PrettyLittleThing’s significant social media following is expected to help achieve this goal, introducing Krispy Kreme to new audiences in vibrant, unexpected ways.
The collection, available from March 11 to May 19, is as limited as it is luxe.
With nationwide delivery options, fans are encouraged to grab these treats while they can, promising a savory-chic spring season.
Whether shared with friends or enjoyed solo, these doughnuts are set to become the season’s must-have snack.
