Pedigree just launched an exciting campaign made for those that love their furry friends just as much as they love classical music.
When a dog wags its tail, it is a clear sign of joy and excitement.
This is why the pet food company came up with the idea of using this movement and translating it into operatic music.
Enter "Tail Orchestra," a campaign made together with BBDO New York, where dog tails become conductors in an experiment recorded live at the Polish Radio Orchestra.
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In a 90-second ad, dogs and their owners enter the music hall, as section members ready their instruments.
"It must be crazy, completely crazy how the orchestra will be playing with dogs," Krzesimir Dębski, the Polish Orchestra's conductor, expressed.
The instrumentalists then share their experience being conducted by the furry animals, basing the energy off the movements, and softening the music when a dog's tail goes down.
Throughout the experiment, they gave the dogs different stimuli to generate different reactions, using treats and the like to create "messypieces."
"Improvisation of the tail, it was sometimes very unregular," Dębski added.
Closing the spot, Dębski tells the band they are ready to record and play in the Carnegie Hall in New York.
Pedigree Drops 'Tail Orchestra' Album
Following the experiment, Pedigree released a full 10-track album on Spotify named after the campaign.
It includes songs titled after the different stimuli shown to the dogs during their sessions, such as "Toothbrush," Squirrel Toy," and "Grill."
In line with the campaign, the petfoods brand will be donating its streaming revenues to the Pedigree Foundation, helping dogs find new homes.