Business-to-business (B2B) decision-makers from Texas are most active through different times of the day, new research reveals.Â
DesignRush, a B2B marketplace, used its website’s user activity between April 2022 to March 2023 to find out the best times to engage with B2B decision-makers from the United States.Â
In the study, the company discovered that activity from each Texas city peaked at different times, but none had been most active between 5 p.m. and 8 p.m.Â
Starting with Allen, user activity went up between 9 a.m. and 12 p.m., with a peak at 11 a.m.Â
McKinney sustained high engagement between 10 a.m. to 2 p.m., but also showed high activity between 9 p.m. and 12 a.m. compared to most states.Â
Both Carrollton and Plano peaked at 3 p.m. but had begun gaining momentum as early as 1 p.m.Â
Houston, Texas’ biggest and most populated city, also peaked between 1 p.m. to 3 p.m. However, the city also showed higher user activity between 1 a.m. and 4 p.m. compared to other US states. Richardson followed suit. Â
Meanwhile, San Antonio, Texas’ second largest city, showed an increase in user activity as early as 5 a.m., peaking at 9 a.m.Â
Texas is just one of the many states included in DesignRush’s research. The B2B company also measured the best times to engage with decision-makers from New York, California, and many more. Â
Through its huge pool of data garnered from website visitors, it hopes to provide helpful information to the many industries based in these specific states.