Zillow, together with Ryan Reynold's agency Maximum Effort, released a fun new campaign that capitalizes on the rising popularity of the children's cartoon, "Bluey."
The 30-second spot titled "A Moving Commercial" zooms in on the positive experience of moving homes.
"At Zillow, we know a home is more than just floorboards and window sills. A home is where memories are made," the narrator, played by Bluey's Uncle Stripe voice actor Dan Brumm, shares.
The commercial also spotlights an often overlooked aspect of the process — how our furry little friends might feel about moving.
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The narrator then makes a subtle reference to the Australian animated series.
"Despite how a certain children's show made us all feel recently, moving into a new home might just be a good thing."
While he tries to sell the idea of starting anew to be a positive change, four dogs standing in front of a house for sale beg to differ.
"Don't you look at me like that," the narrator tells the dog who looks like Bluey, as the pet cries over the drastic changes it's about to experience.
The narrator then cheers up the canines, closing the spot.
"Oh come on, guys. You're killing me here. It'll be great!"
Bluey's Influence
The latest advert from the real estate marketplace comes after a Bluey's episode titled "The Sign," its longest episode to date standing at 28 minutes, aired on April 14.
It is now the most-viewed Disney Junior premiere, reeling in 10.4 million views in its first week.
This prompted Maximum Effort to capitalize on its popularity, which makes for a perfect campaign about moving homes.
"While selling your home can be an emotional experience, Zillow is here to remind you that it can actually be great," Maximum Effort said in a press statement.
"A Moving Commercial" comes shortly after the company released a hilarious ad that shows a couple making each other handmade gifts instead of going on expensive trips to save up for a home loan.
While the partner doesn't seem impressed with the fox hat gifted to him, at least the two were able to get pre-qualified for a home loan at Zillow, which took only three minutes.
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Editing by Katherine 'Makkie' Maclang