Designit’s Christine Pizzo on Why People Identify With Brands That Fulfill Their Promise [DesignRush Podcast]

DesignRush interviewed Designit’s Christine Pizzo on how she has navigated leadership roles in the design industry, whether AI will deplete the need for design jobs, and what it takes to create a good brand.

In the latest podcast, DesignRush talked to Christine Pizzo, the Head of Design & Creative and Managing Director at Designit, a company helping Fortune 100 companies transform and launch custom user-led experiences that drive meaningful impact. 
 
"Brand identity goes beyond mere aesthetics in today's world," says Christine. "Consumers are increasingly aligning themselves with brands that fulfill their promises and resonate with their values. It's not just about an eye-catching logo anymore, but about a comprehensive experience that a brand offers through various touchpoints like reviews and social media presence."

Highlights of our interview with Christine include:  

• A great design involves implementing analytics to assess whether it contributed to KPIs like revenue growth or increased consumer trust 
• Design is starting to be recognized in everything — from physical product design to customer service experience, memorable moments and social media tone 
• Use ChatGPT to create a brief for a problem, and then use that answer as a baseline of what your company has to elevate against 

You can listen to the full episode on YouTube and Spotify.

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DesignRush.com is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.

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