SEO Expert Daniel Foley Carter Predicts Bigger Focus on Users in 2024 [DesignRush Podcast]

SEO veteran Daniel Foley Carter shares his thoughts with DesignRush on changes to search engines and website rankings in 2024, predicting an even bigger impact of AI that aims to create new ways professionals approach SEO.

With a track record of over 20 years in the search engine optimization (SEO) field, Daniel Foley Carter predicts the user experience will play an even bigger role in 2024.

Speaking in the 27th edition of the DesignRush Podcast, Daniel said he believes that AI and machine learning will play a larger role in assessing user behavior.

If user engagement is high, it will override more traditional SEO metrics, like keyword placement or content clustering. "Machine learning can analyze this behavioral data at scale, identifying what content meets user needs," says Daniel.

"Machine learning and AI are becoming so advanced that they can interpret and understand web pages with less direct input from SEOs. This transition, from traditional to modern SEO, will likely reduce the need for traditional techniques."

Highlights of our interview with Daniel include:

• SEO now focuses more on meeting users’ needs than optimizing for search engines
• Measuring the success of your SEO campaigns by its impact on ROI is a must
• 2024 is expected to bring recovery and stability to digital businesses

Listen to the full episode on YouTube or Spotify to find out more.

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