Leading SEO Agencies Map the State of SEO in 2024 [DesignRush Study]

DesignRush interviewed 50 leading SEO agencies to map where SEO is heading in 2024. Major changes are estimated due to SEO being deeply intertwined with technological advancements like generative AI, voice search optimization, and mobile-first indexing.

Google aims to elevate user experience, focusing on intuitive UI design, optimizing Core Web Vitals for better performance, and crafting more engaging, relevant content rooted in E-E-A-T principles.  

A significant trend for 2024 is diversifying SEO traffic sources beyond organic search to include social media, paid advertising, and other channels marking a significant shift in SEO strategies. This evolution, favoring a broader, more integrated approach, could notably impact smaller websites with limited resources, redefining SEO success to rely not just on traditional tactics but also on providing a compelling user experience and reaching a diverse audience. 

Google's strategy to enhance eCommerce by enriching product information and bridging the gap between online and in-store shopping marks a strategic effort to compete with Amazon. By focusing on user experience and leveraging its search and data integration strengths, Google aims to offer a seamless shopping journey. This move is seen less as a direct challenge to Amazon and more as an initiative to utilize Google's search capabilities to serve eCommerce needs, carving out a unique role in the digital shopping ecosystem and adapting to consumer behaviors. 

DesignRush detected 6 major trends in the SEO industry: 

1. Google To Recognize and Reward Expert Content 
2. Google SGE To Impact Search Results Through AI Insights 
3. Users Are Replacing Google with AI Tools for Search 
4. Brands Will Prioritize Great Content to Stay Authentic 
5. Google Takes a New Run at eCommerce To Take on Amazon 
6. Backlinks Are Still Important, but There’s a Catch 

You can find the full report on this link. 

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