Looking for a credible automotive digital marketing agency that produces data-driven strategies that deliver tangible results? View our listings to find the leading automotive digital marketing companies — verified using client feedback, relevant case studies, and awards and recognitions. Personalize your search and filter by location, pricing, team size, and other criteria.
We have carefully handpicked our list of top automotive marketing agencies from a group of over 600 service providers based on their range of services, awards and recognitions, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and discover how we pinpoint the top players below.
The Number 1 Automotive Digital Marketing Agency as Selected by DesignRush Is...
CMB Automotive Marketing
- Best for: Overall
- Average hourly rate: $350
- Minimum budget: $10,000 - $25,000
- Founded: 2010
- Location: Northampton, UK
- Notable clients: Cummins Inc, AutoDoc UK, Zeta Automotive, PowerStop
CMB Automotive Marketing works exclusively with the automotive industry, offering branding, advertising, fully integrated marketing campaigns, product strategy and launch, video, animation, and international marketing services. It has experience with automotive original equipment manufacturers and suppliers, aftermarket, automotive engineering consultancies, commercial vehicles, off-highway machinery, motorsport, and more.
PowerStop provides performance brake upgrade kits for trucking, towing, sport driving, and commuting automobiles. Although its Z26 brake kit is popular in the muscle car segment, it has gained little traction in the Ford Mustang category in North America. To penetrate the market, PowerStop partnered with CMB Automotive Marketing.
CMB Automotive Marketing developed the “Break the Beast” campaign, using landing pages, pay-per-click (PPC) advertising, search engine optimization (SEO), retargeting, social media activation, influencer marketing, public relations, and content marketing. It also created product videos and provided event support.
Within four months, PowerStop increased demand in the Ford Mustang category and managed a successful customer engagement live event. It also achieved a click-through rate of over 15% from landing pages, click-through rate of 8% from email campaigns, and 3,500+ new followers on social channels.
Check CMB Automotive Marketing Agency Profile
PureCars
- Best for: Original equipment manufacturers
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2007
- Location: Atlanta, GA
- Notable clients: Audi, BMW, General Motors, Maserati, Woodridge Ford Lincoln
PureCars leverages customer data using its patented AutoMiner technology so automotive businesses can reach the right customers at the right time on the right platform. It provides omnichannel digital advertising, including paid and social advertising, online video marketing, programmatic advertising, connected TV advertising, and streaming audio.
Top-ranking Canadian dealership Woodridge Ford Lincoln partnered with PureCars to develop an automated multi-channel advertising solution that doesn’t cannibalize its standard paid search campaigns. The agency implemented A/B tests and analyzed the monthly results to find the most effective marketing messaging and creatives in driving leads and converting customers on Google Ads. It also used its Maximize Conversion strategy to drive conversion actions via forms, online chats, phone calls, and in-person visits.
As a result, Woodridge Ford Lincoln:
- Increased account conversion rate by 132%
- increased conversion rate year-over-year (YoY) by 327%
- Decreased cost per lead acquisition by 71%
Omni Advertising
- Best for: Honda dealers
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2001
- Location: Boca Raton, FL
- Notable clients: Honda, Lexus, Mazda, Acura, Ducati
Omni Advertising is an automotive marketing agency focused on results and committed to transforming big ideas into tangible successes. It has worked with over 300 dealers and represents 10 of the top volume 25 Honda dealers. Its services include social media marketing, search engine marketing (SEM) and SEO, video and connected TV marketing, audio streaming, email marketing, media buying, and account management.
A Honda dealer hired Omni Advertising to help target potential Honda buyers through display and video campaigns, aiming to influence their pre-purchase decisions.
Omni Advertising used Oracle Audience Solutions to collect and analyze consumer data from Polk Automotive Solutions and the car shopping website Edmunds. Then, it used the data to build custom model audiences for the client and study the competition. Lastly, the automotive digital marketing agency created highly targeted advertising campaigns through its Demand Slide Platform (DSP).
As a result, the client:
- Increased video completion rate by 28%
- Reduced display cost-per-click (CPC) by 37%
- Reduced pre-roll cost-per-mille (CPM) by 35%
Check Omni Advertising Agency Profile
The Automotive Advertising Agency
- Best for: New car dealers and used car dealers
- Average hourly rate: $150
- Minimum budget: $1,000 - $10,000
- Founded: 2013
- Location: Austin, TX
- Notable clients: Subaru, RAM Trucks, Kia, Thunderer Tires, Blake Fulenwider Automotive
The Automotive Advertising Agency combines artificial innovation (AI) with automotive advertising to maximize return on income (ROI). It offers a full range of marketing solutions, including content management systems, graphic design, social media advertising, geofencing, video production, SEO, and PPC.
Car dealer Blake Fulenwider Automotive owns Chrysler, Dodge, Jeep, Ram (CDJR), Chevrolet, Buick, and GMC stores. However, it was struggling to grow and achieve consistent sales. To solve this, The Automotive Advertising Agency unified the client’s brand across its stores and created the tagline “Blake Fulenwider Puts You First!”. The agency also partnered with country music star Aaron Watson to resonate with the target customers, placing him in television commercials and website, advertising, and social media graphics.
Additionally, the automotive digital marketing agency strengthened the client’s online presence through competitor analysis, SEO, AI-powered SEM, reputation management, social media marketing, updated online directory listings, and campaign optimization.
As a result, the client increased:
- Pre-owned vehicle profits by 27% on average for one of its CDJR stores
- Pre-owned sales by 51% on average for its Ford store
- New car sales by 7% for one of its CDJR stores
- Pre-owned sales by 66% for one of its CDJR stores
- YoY sales during the pandemic
Check The Automotive Advertising Agency Profile
MJS Advertising
- Best for: Video production
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2000
- Location: Boca Raton, FL
- Notable clients: Malcolm Cunningham Chevrolet, Gunther Volkswagen, Folsom Lake Kia, Q Auto
MJS Advertising has perfected the strategy of targeting ideal buyers with a unified and creative brand message to keep clients at the top of the customers’ minds. It offers services in market consulting, integrated media, digital marketing, print collateral production, and graphic design. It also has an in-house video production department called SteelHorse Productions that offers video and motion graphics production.
A used car dealership approached MJS Advertising to help build its brand and advertising campaign. The agency came up with the name Q Auto, with the Q representing the needs of the client’s target audiences: “Quality, Quantity, and Quickly”. Then, it crafted the client’s brand kit, including the logo, tagline, apparel, the shop’s interior design, signage, and marketing and advertising strategies. It also produced several commercial videos for the brand.
Through these efforts, MJS Advertising helped Q Auto raise brand awareness, establish a brand presence, and reach target customers.
Check MJS Advertising Agency Profile
Team Lewis
- Best for: Electric vehicles and alternative mobility
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1995
- Location: San Diego, CA
- Notable clients: Porsche, Continental Tires, Formula-E, BMW, Lucid Motors
Team Lewis specializes in building campaigns for electric vehicles, autonomous driving, connected cars, and alternative mobility. Its services include public relations, crisis communications, market research, branding, marketing, social media marketing, SEO, and digital transformation.
Luxury electric vehicle (EV) brand Lucid Motors partnered with Team Lewis to expand its global reach, launch its new product Lucid Air, and drive pre-orders for the electric vehicle. However, the COVID-19 pandemic and Tesla’s launch forced the client to rethink its marketing.
Team Lewis built the “David and Goliath” strategy, in which Lucid Motors emphasized how it is working with Tesla to provide sustainable alternatives instead of directly competing with it. This helped the client leverage Tesla’s popularity in its marketing and advertising, including its virtual event “Dream Ahead”.
As a result, there were:
- 250,000 event attendees
- 2,102 published articles within the first 24 hours of launch
- 3,020 published global articles within a week of launch
- 130+ influencer videos on YouTube, gaining over 1 million views
- 16 national and local broadcasts that featured the product launch
- 100+ organic social media posts, gaining 2.6 million impressions, 463,000 video views, 194,000 engagements, and 6,000 clicks
Plus, the event gained a 78% share of voice (SOV).
Check Team Lewis Agency Profile
Top Notch Dezigns
- Best for: Web and app development
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2004
- Location: New York City, NY
- Notable clients: The Home Depot, Best Auto Accessories, Capital Consulting Accessories, Long Island University, Fraser Engineering Services
Top Notch Dezigns is a customer-centric web design and marketing agency that customizes solutions according to its client’s business needs and audiences’ desires. It uses a six-step process, which includes research, discovery, design, development, optimization, and launch. Its services include web design and development, mobile app development, branding, and digital marketing.
Best Auto Accessories distributes boat, motorcycle, and car parts worldwide and wanted an eCommerce solution that provided the best experience to its customers. The automotive digital marketing agency consulted first with key stakeholders and then developed a website with end-users in mind. It built a two-click purchasing process and optimized listings for mobile to create a seamless buying and browsing experience.
Plus, the agency provided UI/UX design expertise, content creation, branding services, and digital marketing. All these efforts resulted in improved customer experience, a stronger online presence, and higher sales.
Check Top Notch Dezigns Agency Profile
WayPoint Marketing Communications
- Best for: Internal recruiting and communications
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2014
- Location: Waterford Township, MI
- Notable clients: DENSO, Ancor, Michigan State University, FEV Group, Dymotek
WayPoint Marketing Communications aims to transform businesses with marketing strategies that optimize awareness, increase visibility, and generate valuable leads. It provides expertise in performance-driven website development, SEO, content creation, internal and recruiting communications, social media marketing and management, and branding.
DENSO, one of the largest global automotive suppliers, approached WayPoint Marketing Communications to optimize its recruiting process, streamline its hiring strategy, and refresh its marketing materials.
WayPoint Marketing created a cross-functional team with DENSO’s new hires, human resources, and communication department. This helped it understand what separates the client from competitors and its appeal to job seekers.
The automotive digital marketing agency developed talking points for recruiters, a content timeline for recruiting events, and a customizable template for each business location. Moreover, the agency recommended that DENSO work with local universities and colleges to attract new hires. Now, DENSO has a stronger recruitment plant that can attract high-quality candidates.
Check WayPoint Marketing Communications Agency Profile
Crafted
- Best for: Visual marketing
- Average hourly rate: $125
- Minimum budget: Inquire
- Founded: 2011
- Location: New York City, NY
- Notable clients: Terrafugia, DriveOn, BMW, NY International Auto Show, Duracell
Crafted distinguishes itself from other automotive digital marketing firms by being a brand-first agency and living by its tagline, “We make digital beautiful”. Its services include branding, website and app design and development, experience design, photography, videography, traditional design, content creation, marketing strategy, social media marketing, email marketing, print campaigns, CRM, and eCommerce solutions.
BMW approached Crated to help launch its first electric vehicle, the BMW ActiveE. The agency created video marketing campaigns that featured thought leaders, like Buzz Aldrin and Marissa Mayer, discussing the future of mobility. It also produced mobile and web apps that tracked users’ driving habits and showed data on how they could save time, money, and carbon dioxide emissions by switching to an electric vehicle. Lastly, it developed an iPad app for auto shows and car dealers, displaying the benefits and details of the client’s product and allowing users to apply for the car directly.
Within the first nine hours of the launch, BMW received twice as many buyer applicants as the available cars. Within two months, the BMW ActiveE sold out.
SmartSites
- Best for: SEO
- Average hourly rate: $100
- Minimum budget: Inquire
- Founded: 2011
- Location: Paramus, NJ
- Notable clients: Rolls Royce, Audi, Springfield Hyundai, Lexus, Nationwide Merchant Solutions
SmartSites is a results-driven automotive digital marketing company that offers web design, SEO, PPC, email and SMS marketing, and social media marketing. It also provides paid search marketing, Google advertising, audience retargeting, banner designs, and website analytics for its automotive clients. To date, SmartSites has served 500+ businesses, designed 900+ websites, and generated more than $100 million in sales for its clients.
Springfield Hyundai engaged SmartSites to boost its online traffic and strengthen its online presence, so more customers would visit its physical store. The agency optimized the client’s titles and descriptions on its website pages, created direction pages to widen the geographic target radius, developed car comparison pages to show Hyundai’s advantages over the competition, and improved website SEO.
As a result, Springfield Hyundai increased organic search traffic by 34% and conversion rate by 614%.
Check SmartSites Agency Profile
How We Picked the Best Automotive Digital Marketing Companies
DesignRush carefully assessed the abilities, past achievements, successful marketing campaigns, client references, and previous collaboration of hundreds of agency profiles to select the best automotive digital marketing companies. Then, we ranked each one based on the following:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio and case studies: Tangible examples of how the agency delivers results to clients
- Awards and press: Industry reputation and proof of quality work
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of expertise
- Automotive Industry experience: Marketing projects and campaigns for automotive businesses that provide concrete results
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Automotive Digital Marketing Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| CMB Automotive Marketing | Northampton, UK | $350 | Under 49 | Overall |
| PureCars | Atlanta, GA | Inquire | 250 - 499 | Original equipment manufacturers |
| Omni Advertising | Boca Raton, FL | Inquire | 100 - 249 | Honda dealers |
| The Automotive Advertising Agency | Austin, TX | $150 | Under 49 | New car dealers and used car dealers |
| MJS Advertising | Boca Raton, FL | Inquire | Under 49 | Video production |
| Team Lewis | San Diego, CA | Inquire | 500 - 999 | Electric vehicles and alternative mobility |
| Top Notch Dezigns | New York City, NY | $150 | 50 - 99 | Web and app development |
| WayPoint Marketing Communications | Waterford Township, MI | Inquire | Under 49 | Internal recruiting and communications |
| Crafted | New York City, NY | $125 | Under 49 | Visual marketing |
| SmartSites | Paramus, NJ | $100 | 100 - 249 | SEO |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Good At Marketing is a digital marketing agency specializing in SEO, Google Ads, Meta Ads, and Google Business Profile optimization. We help businesses grow by improving visibility, generating leads, and increasing conversions through data-driven strategies. Our expertise spans competitive industries...
Top Services:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Web Design
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- Location
- Boynton Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
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D.A.M. Good Video Co. is a Southern California video production company specializing in commercial video production, product videos, corporate videos, branded content, social media advertising, and CTV campaign assets. We help businesses create high-quality marketing videos that attract customers, strengthen...
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- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
MX Web Design is a Wix Studio specialist and Wix Legend Partner, trusted by 1,000+ Wix clients across London, USA, Dubai and beyond. With 450+ five-star reviews and 14+ years of Wix experience, we build high-performance Wix websites that rank on Google, convert visitors, and scale with your business...
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- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 13 Projects Listed
Bespoke AI solutions for business owners who are ready to build, not just learn.Stop learning about AI. Start building with it.You own it.No subscriptions. No lock-in. No black box...
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- South Morang, Australia
- Number of Employees
- Under 49
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- $250/hr
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GDA Connect operates as a creative boutique headquartered in Mexico, focusing on content creation and curation. Our seasoned team's expertise enables us to tackle creative challenges spanning various industries, ranging from consumer products to financial services...
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- Number of Employees
- Under 49
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Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...
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- Number of Employees
- 50 - 99
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 6 Projects Listed
Digital marketing agency in Kennesaw, GA, serving clients in the USA. We offer web design, SEO, GEO, AEO, local SEO, PPC advertising, content marketing, and related services. Our competitive advantage is over 45 years sales and marketing experience (25+ years digital). No foreign outsourcing...
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- Digital Marketing
- Web Design
- SEO
- AEO
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- Location
- Kennesaw, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $1,000 - $10,000
The Stavridis Group is a pioneering name in the Web Design and Digital Marketing industry in Canberra, ACT, Australia. With a legacy spanning 30 successful years, we stand as a testament to innovation and expertise...
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- Location
- Canberra, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $10,000 - $25,000
We know what numbers look like and we know professional services. We are Brisbane's premier digital marketing agency...
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- Location
- Brisbane, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $210/hr
- Minimal Budget
- $1,000 - $10,000
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AI adoption for companies with 10-200 employees. A fractional CTO and team find where hours and money go, price every fix, and then build it. 11 years in digital, plus software, web, PPC, and SEO...
Top Services:
- AI Development
- Web Development
- eCommerce Development
- Software Development
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- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 28 Projects Listed
Robot Creative thrives on assisting organizations in their growth journey, whether they are established businesses, startups, or nonprofits. With our expertise and experience, we tailor our approach to each client's unique business needs, equipping them with the necessary tools and resources to develop...
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- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 5 Projects Listed
Prosperiam offers a comprehensive range of services to companies and individuals, including marketing strategy, social media strategy, content creation, research, copywriting, website development, and campaign planning and management. With over two decades of experience, founder Jana Wilkes has work...
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- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
LION Digital offers premium eCommerce SEO and marketing services, providing a one-stop solution for various digital marketing channels, including SEO, SEM, Email marketing, SMM, and more...
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- eCommerce
- Email Marketing
- Social Media Marketing
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- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 12 Projects Listed
We are your all-in-one solution for crafting success in the digital landscape. Whether you're looking to boost your brand's online presence with PR and advertising, capture attention with outdoor and magazine ads, secure top-tier media coverage and featured articles, or tap into the power of influencer...
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- Lewes, Delaware
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Evviva is a San Francisco-based brand agency specializing in technology, energy, financial services and startups. We build powerful brands that make people take notice and take action...
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- San Francisco, California
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Founded in 1997, BayCreative is a San Francisco based B2B marketing, branding, and digital agency. With a compact team of fewer than 50 professionals, the firm acts as a full-service marketing department in a box for tech companies, offering integrated creative strategy, content, web, video, and campaign...
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Miami Branch of Award Winning Web Design Agency Hexagon Creative founded in Detroit. We to take your web presence to the NEXT LEVEL. Hexagon Creative is an Award-winning Detroit Web Design, Digital Marketing, Graphic Design, WordPress and branding agency serving all Industries. Every six sides of the logo...
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Sagon-Phior is a full-service creative agency specializing in emotional marketing and brand growth...
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- Minimal Budget
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Return On Now is a digital marketing consultancy based in Austin, Texas, specializing in SEO, paid media, content marketing and AI-enabled workflows. Their mission is to help businesses strengthen online visibility, drive qualified leads, and stay ahead in the evolving world of search and AI...
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Watch your business grow with Hedges & Company. Were the leading digital agency serving the $41 billion addressable market of eCommerce and third-party marketplaces that sell parts and accessories. As a Google Premier Partner agency we rank in the top 3% of digital agencies in the US...
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Soderman SEO is a leading digital marketing agency specializing in search engine optimization (SEO) to help businesses increase online visibility, drive organic traffic, and generate more leads. Their data-driven strategies ensure long-term success in competitive markets...
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- Number of Employees
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- Miami, Florida
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- $200/hr
- Minimal Budget
- $10,000 - $25,000
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- 9 Projects Listed
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- Moorpark, California
- Number of Employees
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- $200/hr
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As digital marketing experts, we create engaged communities that drive real customer growth and boost your sales.Serving businesses across USA, Chile & Latin America with proven strategies tailored to your market.Fluent in Spanish to connect deeply with your audience.Hablamos español...
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- Santiago, Chile
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
RGVision Media is your full-service marketing partner, offering video production, social media, branding, U/X U/I web design, SEO, and media buying. Our creative team delivers tailored strategies to boost awareness, drive engagement, and help your business grow...
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- Video Production
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- Location
- Mission, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We develop digital everything for ambitious brands. Helping organisations and eCommerce brands in building their brand with a user-centric design website along with a multi-channel digital marketing strategies...
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- Location
- Melbourne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Think Cre8tive is an award-winning digital marketing agency in Grapevine, Texas, named Best Advertising Agency in DFW 11 years running. We deliver SEO, paid media, custom websites and fractional CMO leadership for automotive, home services, legal, healthcare and B2B brands, with tracking that ties e...
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- Location
- Grapevine, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Honest Digital is revolutionizing the automotive industry's digital landscape. Frustrated by stories of dealerships being let down by SEO and digital marketing agencies, Honest Digital is committed to a different approach...
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- Location
- Asheville, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
IOI Solutions
VerifiedVerified by the DesignRush team for authenticity and credibility.IOI Solutions is a digital marketing agency focused exclusively on the automotive industry, serving auto body shops, dealerships, and 50+ automotive brands through its proprietary OctaneOS™ platform. Its expertise spans Google Ads, Meta Ads, SEO, AI LLMs, and Sales automation...
Top Services:
- Digital Marketing
- PPC
- SEO
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Automotive Digital Marketing Agency Hiring Guide
What is an automotive digital marketing agency?
An automotive digital marketing agency helps automotive businesses promote their products and services, increase brand awareness, generate leads, and drive sales through online channels. It serves auto dealers, garages and repair shops, car parts manufacturers and distributors, and international brands.
Statista reports that the US automotive industry spent $12.42 billion on digital advertising in 2020, and it is expected to rise further as the sector continues to bounce back from the pandemic.
What do automotive digital marketing companies offer?
Automotive digital marketing companies offer digital marketing services tailored specifically to the automotive industry. These include:
- Consumer research to understand the unique needs of your target audience
- Competitive analysis to gain insights into your competition’s strengths and weaknesses
- Search engine optimization (SEO) that optimizes your website to rank higher in search engine results pages (SERPs) for relevant keywords, increasing organic traffic and visibility
- Pay-per-click (PPC) advertising, creating and managing targeted advertising campaigns on platforms like Google Ads, Facebook, Instagram, and Bing Ads to drive traffic and leads
- Social media marketing to engage potential customers, build brand awareness, and drive website traffic
- Content marketing to attract new buyers, establish authority, and improve search engine rankings through valuable and informative content, like blog posts, infographics, and white papers
- Email marketing to nurture prospects and promote products and services by sending personalized emails
- Digital public relations to improve and manage online reputation
- Website development and design, building user-friendly and visually appealing automotive websites optimized for search engines and conversion, ensuring a seamless user experience across devices
How much do automotive digital marketing agencies charge for their services?
An automotive digital marketing agency charges an average of $400 to $10,000 per month. Plus, the top 50 automotive digital marketing companies on DesignRush charge an average of $106 per hour. 19.9% of the companies accept a minimum budget of under $1,000 for a project, and 0.2% accept a minimum of $50,000 per project.
The range of automotive digital marketing agency rates vary due to the following factors:
- Your business competition: A highly competitive market requires more aggressive and potentially costly marketing efforts. For instance, marketing strategies for a car dealership in New York can be more expensive than in Wyoming, as the former has a highly competitive market.
- Current marketing position: An automobile without an online presence needs more effort than a well-known automotive company like Ford.
- Project scope: The more digital marketing services you need, the higher the automotive digital marketing cost.
- Agency location: Automotive digital marketing agencies in Asia and Eastern Europe charge lower rates due to the standard cost of living compared to US and Canadian agencies.
Why should I hire an automotive digital marketing agency?
You should hire an automotive digital marketing agency because it has specialized industry expertise that can help your business increase brand visibility, the number of high-quality leads, conversion rate, and sales. It also helps your business develop marketing strategies that improve customer relationships and drive maximum return on investment (ROI).
1. Leverage automotive industry expertise
An automotive digital marketing agency specializes in your niche, target audience, and industry. Because of this, it knows how to highlight your product’s benefits and unique features to capture your desired audiences. Additionally, it knows the most profitable platforms for your business by staying up to date with the latest market and industry trends.
In contrast, a regular marketing agency will require extra time to study and understand all these details. It might also miss important information, like the right messaging for your campaign, leading to missed growth opportunities.
2. Get a higher return on investment
Based on the computation by Financial Models Lab, an automotive digital marketer’s salary is $50,000 - $150,000 a year. This doesn’t include the cost of onboarding and training, marketing tools and software, and technological equipment like a camera, mobile phone, and laptop.
On the other hand, an automotive digital marketing agency charges an average of $4,800 - $120,000 annually. Plus, it already has the experience, technology, and skills to achieve your marketing goals in a measurable and scalable manner. As such, you can make data-driven decisions that maximize your return on investment.
One such example is when the online store for Ukranian car accessories Autobaza approached Netpeak to reduce the cost of conversion and increase sales within a limited budget. The automotive digital marketing firm leveraged Google Ads and used the Shopping Campaigns and Smart Shopping Campaigns features. It focused on products with the highest sales results, developing individual campaigns for each.
As a result, Autobaza reduced overall costs by 47.34% and transaction costs by 73.91%. It also increased the number of transactions by 101.82%, income by 133.24%, and return on marketing investment by 772.54%.
3. Strengthen brand awareness
Up to 80% of customers search for a vehicle online. This means that your customer’s journey now starts online. And to be in front of their searches, you need to have a strong online presence.
While you can start building your brand presence with an in-house team, it can take longer than hiring an automotive digital marketing agency. An automotive digital marketing agency already has a streamlined and proven method to increase a brand’s presence online. Plus, it has a robust network of media partnerships that can help further strengthen your brand visibility and reputation.
Moreover, automotive digital marketing agencies can tailor their services to your specific local or international audience.
Take AGA Truck Parts as an example. The client supplies heavy equipment and trucking parts worldwide, but it needed a website that targeted its international clientele and showcased its products. SmartSites conducted thorough industry research, showcased featured product lines, designed and developed an industrially centered website, and translated it into four languages.
Through these efforts, SmartSites increased organic search traffic by 1,057% and total site traffic by 685%.
4. Increase qualified leads, conversion rates, and sales
According to Think with Google, almost 25% of all automotive searches are related to:
- Maintenance
- Service
- Parts
Although most consumers are online, not all will fit your ideal buyer profile. Automotive digital marketing firms make sure to target the leads with a higher chance of buying from your brand by developing strategies based on thorough research, market segmentation, and profiling. This allows it to select the right channels, methods, and audiences to target, driving qualified traffic to your online profiles and physical stores.
Once the agency captures high-quality traffic, it will implement targeted marketing, lead nurturing, and conversion rate optimization strategies. It will also optimize your landing pages and call-to-actions in all your content. This will ensure that leads convert into customers despite a highly competitive market.
5. Improve customer relationships
With consumers spending at least 14 hours on average searching for a vehicle, online presence is crucial to developing customer relationships. However, doing this can be resource-heavy and time-consuming, especially for small automotive businesses.
An automotive digital marketing agency can help nurture your customer relationships by providing an omnichannel experience via social media, website, email, and other marketing channels. It can also enhance your customer’s experience by optimizing your website, creating mobile-friendly content, and crafting highly engaging videos for both traditional and online marketing.
Plus, the agency can help you develop customer loyalty programs to further increase customer lifetime value.
A good way to illustrate this is when BMW partnered with Crafted for the “Joy is BMW” campaign. The agency developed a homepage takeover for the client on MSN and slate.com. Each channel had its own set of unique interactive and dynamic content tailored to its specific type of audience. Some of these include an iPhone app that allows the user to control a BMW like a paintbrush and a web app that lets users build their own BMW.
As a result, BMW increased site traffic by 41% from Slate and site traffic by 37% from MSN. It also reached over 800,000 site visitors during the campaign.
How do I find the best automotive digital agency for my business?
You can find the best automotive digital marketing agency for your business by following these steps:
- Define your project scope: Identify your marketing goal and long-term business objective by hiring an automotive digital marketing agency.
- Set your budget: Understand the average rates for each type of service, correlate rates with agency location, and run an internal audit focusing on your digital marketing goals and expected return on investment.
- Do your research: Check if the agency has been featured and recognized for its automotive digital marketing projects. Read reviews, testimonials, case studies, and awards.
- Assess its expertise: Look for companies that have delivered tangible results using their automotive digital marketing strategies. Focus on those experienced in working with your specific audience and niche.
- Study its tech and software: Understand which marketing tools are compatible with your current marketing strategies and channels. Look also for certifications, like Google Partner and Meta Business Certified Agency.
- Send a request for proposal (RFP): Create a brief covering target audiences, marketing goals, marketing channels, budget range, and timeline. Send this with your RFP.
- Conduct an interview: Focus on culture fit, management style, business ethics, and overall corporate culture. Also, determine how the agency explains its plan for your business — this will tell you its level of expertise and familiarity with your industry.
- Choose your agency: Prioritize the company that best aligns with your specific needs, goals, and values. Choose one that is data-driven, transparent, professional, and responsive. Also, discuss pricing and contract terms as well as project management style.
- Onboard your chosen partner: Determine the agency's access to your online channels and give it the necessary login credentials.
Need help finding an automotive marketing agency that meets your specific requirements? Contact us, and our team will customize a list for you. Visit DesignRush’s Marketplace for more information.
Automotive digital marketing agencies approximately charge between $400 and $1,000 per month
What questions should I ask before hiring an automotive digital marketing company?
You can ask the following questions when hiring an automotive digital marketing agency:
Its Relevant Background
- Which of your projects for the automotive industry are you particularly proud of and why?
- Have you worked with businesses like mine? Can you share case studies and client testimonials?
- How do you tailor your services to my automotive business?
Company Services and Processes
- How do you approach automotive digital marketing strategy building?
- How do you handle user data?
- How do you stay on top of the latest trends in marketing and in the automotive industry?
- How do you price your services, and what are your average rates?
- Do you outsource your work?
- What tools, technologies, and software do you use?
- How does your agency measure the success of your campaigns?
The Project
- In your experience, which marketing channels and tactics yield the best results for businesses in my industry?
- How would you collaborate with our teams to reach our goals?
- How would we track your performance and communicate updates?
- Who would be our points of contact in your team?
- How will you differentiate my brand from other automotive brands in the industry?
- How will you help my business compete with bigger industry names instead of being overshadowed by them?
- How will your automotive digital marketing strategies impact my business?
What are the best automotive digital marketing agencies in the US?
The best automotive digital marketing agencies in the US are:
- Top Notch Dezigns
- 4.8 stars on DesignRush (12 reviews)
- 4.9 stars on Google (40 reviews)
- Top clients: The Home Depot, Best Auto Accessories, Capital Consulting Accessories, Long Island University, Fraser Engineering Services
- Crafted
- 4.3 stars on DesignRush (1 review)
- 3.7 stars on Google (3 reviews)
- Top clients: Terrafugia, DriveOn, BMW, NY International Auto Show
- SmartSites
- 5.0 stars on DesignRush (52 reviews)
- 4.9 stars on Google (502 reviews)
- Top clients: Rolls Royce, Audi, Springfield Hyundai, Lexus, Nationwide Merchant Solutions
- Ignite Visibility
- 4.9 stars on DesignRush (14 reviews)
- 4.5 stars on Google (60 reviews)
- Top clients: Tony Robins, DoorDash, The General Fix Auto
- Disruptive Advertising
- 4.9 stars on DesignRush (42 reviews)
- 4.8 stars on Google (318 reviews)
- Top clients: Adobe, KPMG, Death Wish Coffee, Diesel Power Gear
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