The eCommerce industry moves fast, and the biggest insights often happen face-to-face.
In 2026, global conferences will gather thousands of retailers, brand leaders, and tech innovators across North America, Europe, the Middle East, and Asia-Pacific.
We’ve selected 10 of the year’s top events, from Shoptalk and NRF to B2B and DTC summits.
Best eCommerce Conferences: Key Findings
- NRF '26 and ShopTalk Fall spotlight the trends shaping modern retail, from AI and unified commerce to customer experience and omnichannel growth.
- Amazon Accelerate, White & Private Label Expo, and Cross Border Summit help sellers expand through marketplace strategies, product sourcing, and international commerce.
- B2B eCommerce World Americas and B2B Online Europe focus on digital transformation for manufacturers and distributors, with practical sessions on AI, product data, self-service, and revenue growth.
Inside the Global eCommerce Stage: Who’s Shaping 2026
eCommerce conventions bring retailers, brands, and tech leaders together to share what’s working now and what’s next.
Roundtables, workshops, and curated meetings reveal practical strategies from companies like Macy’s, New Balance, and Warby Parker.
Attending these events shows the trends and tactics shaping commerce in 2026.
1. Total Retail Tech
For senior retail executives who own technology, digital, CX, eCommerce, and marketing strategy.
- Date: September 14-16, 2026
- Medium: In-person
- Location: Renaissance Dallas Hotel, Dallas, Texas, USA
- Key speakers:
- Ron Johnson, Apple Store Creator and Former CEO, J.C. Penney
- Samir Desai, Executive Vice President and Chief Digital and Technology Officer, Abercrombie & Fitch Co.
- Vipin Gopal, Ph.D., Senior Vice President and Chief Data and AI Officer, Ahold Delhaize USA
- Neelima Sharma, Senior Vice President of Omnichannel and E-Commerce Technology, Lowe’s
- Sneha Narahalli, Senior Vice President and Head of Product and UX, Sephora
- Price: Free for qualifying retail and brand executives, attendance is by application.
This is a hosted summit rather than a trade show, and that's the whole point of it.
Over two and a half days, a curated group of retail leaders move through education sessions, peer networking, and pre-scheduled private one-to-one meetings with technology providers, rather than walking an open expo floor.
The format suits readers who find large conferences inefficient: the organizer matches retailers to relevant vendors in advance, so the meetings are targeted. Technology providers attend as paying sponsors, which is what funds the free retailer places.
2. NRF ‘26
A major European gathering focused on retail innovation and technology.
- Date: September 15–17, 2026
- Medium: In-person
- Location: Paris Expo Porte de Versailles, Paris, France
- Key Speakers:
- Alex Baldock – CEO, Currys
- Brieane Olson – CEO, PacSun
- Matthew Shay – President & CEO, National Retail Federation
- Price: TBA
NRF 2026: Retail’s Big Show Europe is one of the largest retail and eCommerce gatherings in Europe.
It gathers around 12,000 professionals from more than 60 countries, along with 525 exhibitors and 200 international speakers.
Designed as the European counterpart to the flagship NRF Retail’s Big Show, the event focuses on the theme “The Next Now” to highlight the technologies and strategies shaping the future of commerce.
Attendees explore topics like unified commerce, AI-driven retail, supply chain transformation, payments innovation, and sustainability through more than 100 sessions and keynotes.
The expo floor also features startup showcases, technology demonstrations, and guided innovation tours.
It’s a major hub for discovering emerging retail tech and connecting with global brands, solution providers, and industry leaders.
3. Amazon Accelerate
For Amazon sellers, marketplace brands, and eCommerce businesses looking to scale on Amazon.
- Date: September 22–24, 2026
- Medium: In-person
- Location: Seattle Convention Center, Seattle, Washington, USA
- Key Speakers:
- Mary Beth Westmoreland – Vice President, Selling Partner Experience, Amazon
- David Forsythe – Vice President, North America Seller Business, Amazon
- Chris Jones – Director, Seller Assistant, Amazon
- Price:
- Early bird: $499 (through August 8)
- Standard: $599 (from August 9)
Amazon Accelerate is Amazon's annual seller conference, focused on helping marketplace businesses grow through new tools, product updates, and practical selling strategies.
Over three days, attendees will hear directly from Amazon leaders, meet with subject matter experts, and get an early look at features and services coming to the platform.
The agenda combines keynote sessions with workshops, networking events, Seller Café consultations, and one-to-one conversations with Amazon teams and partners.
Sessions cover topics such as AI, advertising, global expansion, post-purchase operations, customer experience, and seller performance, with content tailored to businesses at different stages of growth.
4. Groceryshop
For grocery, mass, club, dollar, convenience, drug and pharmacy retailers, plus CPG, food and beverage, household and personal care brands.
- Date: September 22-24, 2026
- Medium: In-person
- Location: Mandalay Bay, Las Vegas, Nevada, USA
- Key speakers:
- Chris Rogers, CEO of Instacart
- Yael Cosset, EVP and Chief Digital Officer, Kroger
- Michael Beacham, President, California Pizza Kitchen
- Eric Shea, Partner, PWC
- Mike Glassier, VP, PepsiCo
- Price:
- Qualifying retailers and consumer brands: Free
- Standard retailer and consumer brand rate: $2,595, with a discount available
- Optional $250 Innovation Week upgrade extends access to ShopTalk Fall
Run by the same organizer as ShopTalk Fall, and now formally linked to it under a "Shoptalk Innovation Week" umbrella. Groceryshop is the everyday-retail counterpart: the organizer reports 4,000 leaders from 50+ countries and more than 30,000 pre-matched one-to-one meetings, with around 70% of attending retailers and brands taking part in the matching program.
Programming centers on AI on the shelf and in-store, retail media across grocery, drug, mass and club, and the shopper trip across formats.
5. eCommerce Expo
The UK’s largest event for eCommerce, marketing, and digital growth.
- Date: September 23–24, 2026
- Medium: In-person
- Location: Excel London, London, UK
- Key Speakers:
- Sophie Neary, Managing Director of Retail and Consumer Goods, Google UKI
- Deann Evans, Managing Director, EMEA, Shopify
- Hilary Platt, Director, OpenAI
- Swagat Choudhury, Global Digital Commerce Director, Mars Wrigley
- Rajesh Shanmugasundaram, Chief Technology Officer, Breitling
- Price:
- Early Bird Rate: £149 + VAT (before 23rd September)
- Standard Rate: £249 + VAT (from 23rd September)
eCommerce Expo is the largest eCommerce event in the United Kingdom.
It’s a gathering of more than 10,000 digital commerce professionals and 200+ technology providers for two days of strategy, networking, and technology discovery.
The event features multiple conference theatres and over 200 hours of CPD-accredited content, covering topics such as customer acquisition, marketplaces, personalization, cross-border commerce, and payments.
It is co-located with Technology for Marketing, expanding the audience to include marketing and digital leaders and forming one of Europe’s largest gatherings of eCommerce and marketing professionals.
6. ShopTalk Fall
For retail executives, brand leaders, and technology decision-makers shaping next year's commerce strategy.
- Date: September 29-October 1, 2026
- Medium: In-person
- Location: Music City Center, Nashville, Tennessee, USA
- Key Speakers:
- Rachel Jonas Gilman – CEO, Mane
- Carly Gomez – Chief Marketing Officer, Crocs
- Suze Dowling – Co-Founder, Pattern Brands
- Price:
- General Attendee: $4,150
- Retailers & Consumer Brands: $1,995
- Startups: $1,650
Qualified retailers and consumer brands may attend for free through the Hosted Program (application required)
ShopTalk Fall is for senior retail leaders who are making decisions that shape the year ahead. The event will host more than 3,500 executives from retailers, consumer brands, technology companies, agencies, and investment firms for three days of practical discussions, peer learning, and business meetings.
More than 150 industry leaders take the stage, while nearly 350 technology providers demonstrate solutions across the exhibition floor.
The agenda mixes multiple formats, including tactical labs, roundtable discussions, curated store tours, and pre-scheduled one-to-one meetings.
Retailers and brands can also apply for the Hosted Program, which includes complimentary admission, travel reimbursement of up to $1,000, concierge support, and a schedule of curated meetings with technology partners.
With attendees from companies such as Amazon, Target, Home Depot, Kohl's, Levi's, L'Oréal, Nordstrom, Walmart, and Saks Global, ShopTalk Fall is a great choice for retail professionals looking to exchange ideas with peers, evaluate new technology, and leave Nashville with practical strategies they can put into action.
7. White & Private Label Expo
A sourcing-focused event for private label and eCommerce entrepreneurs.
- Date: September 30 – October 1, 2026
- Medium: In-person
- Location: New York, USA
- Key Speakers:
- Claudia Ivonne Lopez – Head of Americas Transportation, Google
- Brad Rogers – Supply Chain Planning Director, PepsiCo
- Mayank Yadav – Director of Product, Reddit
- Price: Free tickets available (registration required)
White Label World Expo is one of the largest events dedicated to private label products, product sourcing, and online retail growth. It brings together 6,000+ attendees, 200 exhibitors, and 100+ seminars in New York.
The expo focuses on helping eCommerce entrepreneurs, retailers, and procurement leaders discover manufacturers, wholesalers, and white-label suppliers across categories.
Sessions explore topics like AI in eCommerce, marketplace growth strategies, supply chain optimization, and launching successful private label brands.
The event is part of a global series that also includes the London edition (November 11–12, 2026, at ExCeL London).
8. B2B eCommerce World Americas
For B2B manufacturers, distributors, and digital commerce leaders navigating digital transformation.
- Date: November 2-3, 2026
- Medium: In-person
- Location: JW Marriott, Indianapolis, Indiana, USA
- Key Speakers:
- Matthew Jungbauer, Global Director of E-Commerce, 3M
- Jason Thomstatter, Head of Digital Commerce, Mars
- Steven Javor, Global E-Commerce Director for Energy Management, Schneider Electric
- Stacy Vautour Hanks, Vice President of Global Digital Commerce, SureWerx
- Paul do Forno, Global Commerce Practice and Domain Lead, Deloitte Digital
- Price:
- Manufacturers & Distributors: $1,295
- Qualified VIP Hosted Manufacturers & Distributors: Free (application required)
- Vendors, Agencies & Consultants: From $3,995
B2B eCommerce World Americas is aimed at manufacturers and distributors looking to strengthen their digital commerce strategy.
The two-day program will explore topics such as digital transformation, customer experience, sales alignment, and B2B eCommerce through case studies, workshops, and peer-led discussions.
Networking is a major part of the experience, with dedicated meetings, a VIP hosted buyer program, and the B2B eCommerce Industry Awards Gala Dinner rounding out the agenda.
The event attracts professionals from manufacturing, distribution, technology, and consulting, creating plenty of opportunities to exchange ideas with others facing similar challenges.
9. Cross Border Summit 2026
Best for global expansion and cross-border strategies.
- Date: November 3–6, 2026
- Medium: In-person
- Location: Chiang Mai
- Key Speakers:
- Mike Michelini – Founder, Global From Asia
- Roland Chen – Founder & CEO, cross-border B2B eCommerce
- Vicky Zhang – CEO, YKS Group
- Price:
- General: $349
- VIP: $699
- Cross Border Mastermind: $2,799
The Cross Border Summit (CBS) is the premier international conference for e-commerce leaders looking to expand globally.
Held in Chiang Mai, Thailand, CBS 2026 brings together executives, founders, and cross-border trade experts to share actionable strategies for succeeding in international markets.
Over four days, participants attend keynote sessions, roundtables, and hands-on workshops on global logistics, market-entry strategies, compliance, and emerging opportunities in cross-border eCommerce.
With a rich history across China, Colombia, and Thailand, CBS has become a hub for learning from diverse regions and cultures.
10. B2B Online Europe
For manufacturers, distributors, and B2B teams looking to improve digital commerce and customer experience.
- Date: December 2-3, 2026
- Medium: In-person
- Location: Maritim proArte Hotel, Berlin, Germany
- Key Speakers:
- Guillaume Deudon – Chief Digital and Information Officer, Somfy
- Liliana Torres – Global Head of Marketing – Electrification, ABB
- Fabrice Del Aguila – SVP, AI, Data and Digital Factory, Sonepar
- Price: From €1,099 (+VAT)
B2B Online Europe is a two-day conference for manufacturers and distributors tackling digital transformation across sales, marketing, and eCommerce.
The agenda focuses on practical challenges, with sessions covering AI adoption, search visibility, product data, personalization, self-service, customer experience, and revenue growth.
Expect case studies from European manufacturers, peer discussions, and roundtables where attendees can compare approaches with others facing similar business challenges.
With more than 300 senior digital and eCommerce leaders in attendance, the event offers plenty of opportunities to exchange ideas beyond the conference sessions.
eCommerce Events Already Confirmed for Q1 2027
The 2027 calendar is already taking shape. These four events have confirmed dates and venues, though most speaker lineups and pricing tiers will land closer to the day.
1. NRF 2027: Retail's Big Show
- Date: January 10-12, 2027
- Location: Jacob K. Javits Convention Center, New York City, USA
- Note: The flagship US edition of the event listed above, themed "Fast Forward," drawing 41,000+ retail professionals. Registration is open.
- Date: February 2-4, 2027
- Location: Abu Dhabi, United Arab Emirates
- Note: Shoptalk's luxury-focused edition and its Middle East date for the year. Programming and pricing not yet published.
3. E-commerce Berlin Expo 2027
- Date: February 17-18, 2027
- Location: Messe Berlin, Berlin, Germany
- Note: The 11th edition of Germany's largest pure-play eCommerce event, with 14,000+ attendees, 320 exhibitors, and 200 speakers expected across four conference stages and four masterclass tracks. Ticket registration opens closer to the event; the E-Commerce Germany Awards are held alongside it.
- Date: February 22 - 25, 2027
- Location: JW Marriott Desert Springs Resort, Palm Desert, California, USA
- Note: The West Coast counterpart to eTail Boston, drawing senior eCommerce and retail leaders for four days of roundtables, mastermind sessions, and AI-focused summits.
- Date: March 23-25, 2027
- Location: Paris Expo Porte de Versailles, Paris, France
- Note: France's flagship show for digital marketing, customer experience, eCommerce, AI, and data, running since 2009. Exhibitor registration is open; the 2027 conference program has not yet been published.
How To Choose the Right eCommerce Conference for Your Business
The best eCommerce conference depends on what you're trying to solve. These events may focus on retail strategy and customer experience or dive into B2B commerce, product sourcing, Amazon selling, or international expansion.
Grouping events by specialty is often the easiest way to narrow your shortlist.
Retail Strategy & Innovation
- NRF '26
- ShopTalk Fall
- Total Retail Tech
Grocery, CPG & Everyday Retail
- Groceryshop
Product Sourcing & Private Label
- White & Private Label Expo
Amazon Marketplace Growth
- Amazon Accelerate
B2B eCommerce & Digital Transformation
- B2B eCommerce World Americas
- B2B Online Europe
Global & Cross-Border Commerce
- Cross Border Summit
Regional Retail & eCommerce
- eCommerce Expo
Once you've identified the right category, compare practical details like location, pricing, and timing.
A smaller event with peer discussions may deliver more value than a large expo, while conferences with workshops, hosted meetings, or supplier showcases can justify the higher ticket price if you're attending with specific business goals.
| Conference | Date | Location | Starting Price |
| Total Retail Tech | Sept. 14–16, 2026 | Dallas, USA | Free |
| NRF '26 | Sept. 15–17, 2026 | Paris, France | TBA |
| Amazon Accelerate | Sept. 22–24, 2026 | Seattle, USA | $499 |
| Groceryshop | Sept. 22–24, 2026 | Las Vegas, USA | Free |
| eCommerce Expo | Sept. 23–24, 2026 | London, England | £149 |
| ShopTalk Fall | Sept. 29–Oct. 1, 2026 | Nashville, USA | $1,650 |
| White & Private Label Expo | Sept. 30–Oct. 1, 2026 | New York, USA | Free |
| B2B eCommerce World Americas | Nov. 2–3, 2026 | Indianapolis, USA | $1,295 |
| Cross Border Summit | Nov. 3–6, 2026 | Chiang Mai, Thailand | $349 |
| B2B Online Europe | Dec. 2–3, 2026 | Berlin, Germany | €1,099 |
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