Pay-per-click management covers campaign strategy, keyword, and audience targeting, bid management, ad creative, landing page testing, and performance reporting. Most pay-per-click services are billed either as a monthly retainer or as a percentage of ad spend, with minimum budgets on this list starting under $1,000 and hourly rates ranging from $10 to $235. The pay-per-click management companies below are ranked by verified client reviews across Google, Microsoft, Meta, and Amazon. Searching specifically for PPC agencies in the US? Start there instead.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Iowa web design and SEO studio building custom WordPress sites for small businesses and nonprofits. Based in Williamsburg, serving statewide...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- UI/UX Design
- SEO
- Show more
- Location
- Williamsburg, Iowa
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
International Digital Agency Chetaru is the UK based Digital Marketing, website design & development company providing creative & Unique web design & development, Digital Marketing related services...
Top Services:
- Web Design
- eCommerce Development
- Digital Marketing
- PPC
- eCommerce
- Show more
- Location
- Darlington, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Just Because Media is a modern marketing agency that delivers modern & Innovative solutions to modern marketing problems...
Top Services:
- SEO
- Digital Strategy
- Branding
- Design Services
- Web Development
- Show more
- Location
- Stamford, Connecticut
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We implement comprehensive solutions for clients worldwide with the goal of boosting businesses, positioning brands, and increasing sales...
Top Services:
- Digital Services
- SEO
- Digital Marketing
- Web Design
- Email Marketing
- Show more
- Location
- Guatemala City, Guatemala
- Number of Employees
- Under 49
Tillison Consulting is at the vanguard of the digital marketing industry. Founded in 2007, Tillison Consulting has evolved into a multi-faceted digital marketing agency, managing more than £3 million in online paid advertising.Specialising in search engine optimisation (SEO), pay per click (PPC), digital...
Top Services:
- Digital Marketing
- Social Media Marketing
- eCommerce
- Content Marketing
- PPC
- Show more
- Location
- Waterlooville, United Kingdom
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
A full service marketing agency, based in Roanoke, Virginia, our digital marketing agency started out as a small company helping other small businesses in the area get a leg up on the competition. Today, we continue helping businesses grow organically with our range of online marketing services. Our...
Top Services:
- WordPress Website Design
- Digital Marketing
- Branding
- Content Marketing
- PPC
- Show more
- Location
- Roanoke, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Situated in Montreal, Quebec, Raw Art Media is a young, vibrant Web Design and Digital Marketing agency. Our dedication lies in crafting extraordinary and visually appealing websites for brands that aspire to be distinctive...
Top Services:
- Web Design
- PPC
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Boost Me Locally is a full-service digital growth marketing agency helping businesses increase visibility, generate qualified leads, and accelerate revenue through data-driven strategies. Our expertise includes SEO, local SEO, PPC management, social media marketing, web design and development, branding, and...
Top Services:
- Digital Services
- SEO
- PPC
- Social Media Marketing
- Web Design
- Show more
- Location
- Houston, Texas
- Number of Employees
- 100 - 249
- Portfolios Count
- 3 Projects Listed
We are strategic growth partners that help you leverage the best platforms and services to solve your biggest challenges and achieve your goals. Outsmart the competition with best-in-class digital marketing services. You'll be in good company...
Top Services:
- Web Design
- eCommerce Development
- SEO
- Digital Marketing
- Email Marketing
- Show more
- Location
- Boise, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Sick of working with marketing companies and not knowing what’s happening? That is why we offer veterinary marketing with awesome results. We’ve built a kickass culture with an in-house team of veterinary marketing experts that loves what we do & we provide a transparent dashboard where all leadflow is...
Top Services:
- SEO
- Social Media Marketing
- Digital Marketing
- PPC
- Web Design
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Are you an Amazon or Walmart Seller looking to boost your sales? Look no more! Our agency's experts have a proven history of success in helping e-commerce businesses in elevating their accounts and brands to new heights...
Top Services:
- eCommerce
- Digital Marketing
- PPC
- SEO
- Show more
- Location
- Agoura Hills, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
22 Local Marketing builds websites, SEO, and paid campaigns for home service businesses. We measure the work against booked jobs, not clicks, and you own everything we build...
Top Services:
- Branding
- SEO
- PPC
- Web Development
- Show more
- Location
- Kernersville, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 2 Projects Listed
Effective, results-driven digital marketing. Whether you’re a global enterprise or a local shop, we have custom digital marketing strategies such as SEO that produce results...
Top Services:
- PPC
- SEO
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Our main aim is to help you coordinate the efforts of your sales and marketing teams, in their pursuit of a common goal. Aligning the efforts of your sales and marketing departments is an important way for your company to generate more leads and increase its sales.Providing a mix of inbound and outbound...
Top Services:
- PPC
- Digital Marketing
- Location
- Lindfield, Australia
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We design and build custom websites for small and medium size businesses.Our websites are designed to grow with your company and provide solutions that will save you money, increase productivity and help grow your business...
Top Services:
- PPC
- Web Design
- Location
- Ottawa, Canada
- Number of Employees
- Under 49
Facilitate business in major marketplaces like Amazon and Alibaba for manufacturers and brands...
Top Services:
- PPC
- Digital Marketing
- Location
- Montreal, Canada
- Number of Employees
- Under 49
AdWords Nerds is the Worlds Number 1 Online Marketing Agency Working Exclusively With Real Estate Investors...
Top Services:
- PPC
- Social Media Marketing
- Location
- Hartford, Connecticut
- Number of Employees
- Under 49
Aliya is the first digital marketing agency in your pocket. Some agencies have an app - aliya IS an app, making all traditional digital marketing solutions - from SEO to PPC marketing, now available straight off your smartphone...
Top Services:
- PPC
- SEO
- Location
- Brisbane City, Australia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Nakatomi is more then a marketing agency, our experience is backed by over a hundred clinent recommendation and 55 industry awards, such as best agency, the family business of the year by CitiBank. We run comprehensive marketing campaigns in 50 countries. We have more than 240 specjalist in 6 office spread...
Top Services:
- PPC
- Digital Marketing
- Location
- Warsaw, Poland
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $10,000 - $25,000
Meyer Computer offers everything you need to have a successful website. Site design, search engine optimization, Internet marketing, pay-per-click ads, and social network marketing...
Top Services:
- PPC
- Advertising
- Location
- Wailuku, Hawaii
- Number of Employees
- Under 49
At Circus PPC, our mission is to provide retailers and e-commerce clients with innovative performance solutions driven by dedicated collaboration. Our commitment to excellence has been rewarded with awards and the trust of individuals looking for growth through their optimized accounts - furthering us toward...
Top Services:
- PPC
- Digital Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Internet Ad Pros makes marketing a breeze for small businesses. By specializing in Google Ads, Microsoft Ads and Review Management we ensure our clients never miss out on leads so they can focus on expanding their business success!...
Top Services:
- PPC
- Advertising
- Location
- Uniondale, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Summon Digital runs on an open, straightforward strategy that produces results. They provide their clients a well-thought-out, clear-cut business strategies...
Top Services:
- PPC
- Digital Marketing
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
We're the Jason Shaffer Group, an experienced and innovative SEO team that's breaking the traditional boundaries that large agencies have built. We're committed to providing our clients with the latest SEO strategies and tactics to help them achieve their goals...
Top Services:
- PPC
- SEO
- Location
- Harrisburg, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At JumpSearch, we offer a full-service search engine optimization (SEO) service to our clients. Our expert team focuses on every aspect of search engine marketing—from Ads management to advanced SEO web hosting. Let us perform a full SEO analysis of your current websites, complete with a free audit report...
Top Services:
- PPC
- SEO
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Give your business the ultimate online presence with SEO Expert Agency. Our full-service, customizable internet marketing will have customers searching for you! Enjoy amazing results from a mix of PPC campaigns, email blasts and optimized websites - guaranteed to move the needle in local markets. 97% of...
Top Services:
- PPC
- SEO
- Location
- Charlotte, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Howbiz Solutions is a web design and digital marketing agency based in Toronto, Canada. We specialize in helping businesses create a strong online presence through responsive web design, search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising...
Top Services:
- PPC
- Digital Marketing
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Lead Farmers PPC provides Google Ads management services to real estate investors. Our unique approach to ROI for our clients makes us a standout service for real estate professionals looking for a professionally managed marketing channel that can be dialled in and scaled...
Top Services:
- PPC
- SEO
- Location
- Boerne, Texas
- Number of Employees
- Under 49
Top4 Marketing offers digital marketing services and products to small businesses and some of the largest and upcoming brands across all industries and governments in Australia. We are a leading award-winning digital marketing agency and technology services company in Australia providing services such as...
Top Services:
- PPC
- Digital Marketing
- Location
- West Pennant Hills, Australia
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
Not just any agency we're growth partners to our clients. We hire the best Senior talent in the UK who have worked with leading startups and public companies to help grow startups and established businesses...
Top Services:
- PPC
- Creative Services
- Location
- Edinburgh, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
AMZ Inventor, a leading Amazon outsourcing company, offers comprehensive eCommerce solutions to mid-sized and large-scale brands...
Top Services:
- PPC
- eCommerce Development
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
Globex is a digital marketing agency located in New York, USA. At Globex Digital Marketing agency, we offer a wide range of digital marketing services and develop custom digital marketing campaigns to help entrepreneurs and business owners profit...
Top Services:
- PPC
- SEO
- Location
- New York City, New York
- Number of Employees
- Under 49
HeatMarketers is a digital marketing agency from Limassol, Cyprus. Strong in FinTech, Forex, Betting, and Crypto...
Top Services:
- PPC
- Digital Marketing
- Location
- Limassol, Cyprus
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Built on fourteen years as a leading Google Ads agency, StubGroup combines proven strategy with full-service digital marketing to drive smarter growth and stronger profit...
Top Services:
- PPC
- Digital Marketing
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Ads By Justin specializes in providing comprehensive PPC advertising solutions tailored to meet the specific needs of small and medium-sized enterprises. With a proven track record of delivering results-driven campaigns, we empower businesses to maximize their online visibility and drive sustainable growth...
Top Services:
- PPC
- CRO
- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Upraw Media is the go-to agency for SaaS companies seeking paid media management, analytics, and conversion rate optimization services. It offers tried-and-tested frameworks and an experienced team to help businesses scale efficiently and effectively. From fully-fledged retainers to productized services like...
Top Services:
- PPC
- CRO
- Location
- Shrewsbury, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
At Hafferi, our dedicated digital marketing agency is equipped to enhance your visibility and drive traffic to your brand. Leveraging our expertise, we strategically position your ads on platforms like Google, social media, and video channels to reach your target audience effectively...
Top Services:
- PPC
- Digital Marketing
- Location
- Montreal, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
WunderAds is your ultimate destination for Google Ads and Pay-Per-Click advertising solutions. At WunderAds, we specialize in creating tailor-made campaigns that seamlessly connect shoppers with your brand, ultimately driving increased sales and revenue. With a proven track record of assisting numerous...
Top Services:
- PPC
- CRO
- Location
- Taipei, Taiwan
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Silvertip Digital is committed to inspiring our partners and delivering unparalleled performance marketing solutions. As a performance marketing agency, we strive to find cost-effective methods for brands to connect with more customers. Our ethos is grounded in the belief that performance marketing can be...
Top Services:
- PPC
- SEO
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Wulver Digital Advertising specializes in white-label PPC advertising solutions. With a focus on simplicity, data-driven decisions, and early adoption of new technologies, the agency guarantees that clients receive effective and efficient PPC solutions tailored to their unique needs. Trusted by clients across...
Top Services:
- PPC
- Social Media Marketing
- Location
- Calgary, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Gradient Media Group (GMG) is a performance marketing and digital advertising agency dedicated to accelerating growth and maximizing media investments. By leveraging single-variable ad testing, zero-party data, and actionable creative insights, GMG acts as an extension of the client's marketing team to drive...
Top Services:
- PPC
- Advertising
- Location
- Melrose, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Happy Hub isn't just another digital marketing agency; it's your behind-the-scenes partner for achieving phenomenal paid media results. Specializing in cutting-edge, white-label services, Happy Hub empowers your agency to deliver exceptional value to your clients without the overhead of building an in-house...
Top Services:
- PPC
- SEO
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Sith Marketing delivers comprehensive digital marketing strategies tailored to clients' business needs. From custom web design to targeted Google and Facebook campaigns, its expert team crafts plans that drive success. The agency emphasizes accountability and transparency, providing monthly reports and...
Top Services:
- PPC
- SEO
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
Beacon Media specializes in digital marketing for home service companies, focusing on generating qualified leads through tailored search marketing campaigns. The agency offers pay-per-click (PPC) ads, content production, local search engine optimization (SEO), local ads, and conversion rate optimization (CRO)...
Top Services:
- PPC
- SEO
- Location
- Laguna Beach, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Strategzilla is an Amazon marketing agency dedicated to growing brands with customized strategies that drive results. By focusing on targeted search engine optimization (SEO), personalized pay-per-click (PPC) campaigns, and comprehensive listing optimization, Strategzilla ensures that each product in the...
Top Services:
- PPC
- CRO
- Location
- Northampton, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Biond.digital is a performance-driven digital marketing agency delivering tailored campaigns and long-term business growth. The agency offers digital marketing strategy, SEO, PPC, and content marketing services to engage audiences and drive conversions. With a dedicated digital marketing manager for each...
Top Services:
- PPC
- Digital Marketing
- Location
- Barcelona, Spain
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- $1,000 - $10,000
Neptune Moon optimizes paid search and social advertising campaigns to enhance client visibility and drive sales. The agency develops tailored strategies for Google Ads, Microsoft Advertising, and social media platforms, focusing on reaching target audiences at key decision-making moments. Its expertise...
Top Services:
- PPC
- Social Media Marketing
- Location
- Exton, Pennsylvania
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Strategy Kiln is a boutique digital marketing agency based in Rhode Island, dedicated to helping small businesses attract ideal customers through targeted and effective marketing strategies. The agency emphasizes transparency and a profound understanding of client needs to deliver impactful results...
Top Services:
- PPC
- SEO
- Location
- Providence, Rhode Island
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
OH Partners is an innovative advertising agency dedicated to crafting campaigns that stand out and resonate with audiences. Sparking curiosity and nurturing brand passion, the agency helps businesses build lasting customer relationships. The agency's creative expertise spans various industries, ensuring each...
Top Services:
- PPC
- Advertising
- Location
- Phoenix, Arizona
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
PPC Specializations
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FAQs About PPC Agencies
SEO vs PPC: Which Is right for your business?
| Feature | PPC (Paid Ads) | SEO (Organic) |
| Speed | Fast (live in hours) | Slow (3 to 12 months to rank) |
| Cost | Paid per click; each click costs | High effort, "Free" clicks |
| Trust | Moderate (some users skip ads) | High (users trust organic more) |
| Longevity | Traffic stops when the budget ends | Assets last for years |
| Effort | Bidding & creative testing | Content creation & technical |
In 2026, the debate isn't about which is better, but which is faster. With AI Overviews (AIO) now dominating the top of search results, both Search Engine Optimization (SEO) and Pay Per Click (PPC) have had to change.
The short answer: PPC brings fast results; SEO builds momentum over time.
Use SEO when you want long-term, compounding traffic and can afford to wait for results. Use PPC when you need immediate visibility, fast testing, or predictable demand on a controlled budget.
For best results, combine both methods.
What is the best PPC platform for my business?
| If your goal is... | Use this platform |
| Immediate sales or leads | Google Ads (Search) |
| Building a brand/lifestyle | Meta (Instagram) or TikTok |
| Selling to other businesses | LinkedIn Ads |
| Selling products on a budget | Amazon Ads or Microsoft Ads |
| Targeting Gen Z or trends | TikTok Ads |
The best platform depends entirely on your business model and where your customers spend the most time. Since the rise of AI-integrated search, PPC has split into two worlds: intent-based (people looking for you) and interruption-based (you looking for them).
Best for most businesses:
- Google Ads: Ideal for high-intent traffic. If someone types "emergency plumber Cheney" or "best CRM for startups," they want to buy now.
- Meta Ads (Facebook & Instagram): Best for visual products and impulse buys. If your product looks great in a video or photo, Meta's algorithm is elite at finding people who didn't know they wanted your product until they saw it.
The specialist platforms:
- LinkedIn Ads: The gold standard for B2B. It is expensive (high CPC), but your B2B PPC agency can target by specific job titles (e.g., Director of Logistics) or company size.
- Amazon Ads: A must for physical product sellers. It often has a higher conversion rate than Google because users are already in shopping mode.
- TikTok Ads: In 2026, TikTok is a massive search engine for Gen Z and Millennials.
Alternatives:
- Microsoft advertising (Bing): Often overlooked, but it reaches a more affluent and older demographic (usually 45+). Competition is lower, so your cost-per-click (CPC) is often 30% cheaper than Google.
- Reddit & Quora: Best for niche, high-trust communities. If your audience is highly technical or research-heavy, appearing in these threads can feel more like a recommendation than an ad.
How much does PPC agency management cost?
Your total PPC cost is ad spend plus management fees. Industry competition determines how high both numbers go.
Average costs for a standard PPC campaign are:
- Ad spend: $500 to $20,000+ per month
- Cost-per-click (CPC): Approximately $1.62 per click
- Cost-per-1,000 impressions (CPM): Approximately $3.12
- Remarketing CPC: $0.66 to $1.23 per click
- Tools and software: $15 to $800 per month
Agencies usually charge using one of these models:
- Percentage of ad spend: 12% to 30% of monthly spend
- Flat monthly fee: $1,000 to $3,000 for small to mid-sized businesses
- Project-based pricing: $1,000 to $10,000+ for audits, setup, or short engagements
Average CPC in 2026 across major industries:
| Industry | Average CPC | Average CTR |
| Business Services | $5.37 | 5.62% |
| Health & Fitness | $4.71 | 6.88% |
| Education | $4.39 | 6.21% |
| Animals & Pets | $3.90 | 7.39% |
| Beauty & Personal Care | $3.56 | 6.75% |
| Fashion & Jewelry | $3.39 | 6.13% |
| Real Estate | $2.10 | 9.20% |
| Restaurants & Food | $2.18 | 8.68% |
| Travel | $1.92 | 10.16% |
How long does it take to see the results of a PPC campaign?
You will see traffic in 24 hours, data in 2 weeks, and true profitability in about 3 months.
PPC delivers results faster than SEO, but it's not instant. While your ads can appear within hours, profitable, stable results generally follow a three-stage timeline.
- Days 1 to 7: Ads go live and gain immediate traffic. The platform's AI tests audiences. Avoid changing settings, or you will reset the learning process.
- Weeks 2 to 4: You spot winning ads, block wasted search terms, and see early leads or sales. Cost Per Acquisition (CPA) may be high because you’re buying data to see which ads convert.
- Months 2 to 3: You have enough data to cut underperforming keywords and double down on profitable ones. Results stabilize, and you hit your target return on ad spend (ROAS).
Who owns your ad accounts?
You should, but you might not. The legal and technical ownership of an ad account depends entirely on how it was set up and what is in your contract.
If you set up the account using your business email and your credit card, you own it. You simply invite a PPC agency as a partner or manager. If you choose to finish the partnership, you maintain full control and can remove their access at any time. You keep all the historical data, the winning ad formulas, and the tracking pixels that have learned who your customers are.
When a PPC agency manages campaigns under its own account, you don't retain ownership. If you part ways, you could lose valuable campaign data and have to start from scratch.
