
First Pier
Taking eCommerce Development to the Next Level
217 Commercial Street Suite 300, Portland, Maine 04101, United Stateshttps://www.FirstPier.com
First Pier Overview
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $125/hr
- Year Founded
- 2009
Our holistic approach guarantees the seamless integration of design, technology, and strategy, resulting in captivating and high-performing ecommerce experiences. Count on First Pier to enhance your brand's online presence and achieve resounding success in the dynamic digital marketplace.
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First Pier Services
CMS Platforms
- WordPress
Digital Marketing Expertise
- B2C
- DTC Marketing
- Growth Marketing
- Integrated Marketing
- Marketing Analytics
- Shopper Marketing
PPC Expertise
- Bing
- Google Ads
- YouTube
SEO Expertise
- Link Building
- Local Optimization
- On-Page Optimization
Social Media Expertise
- Social Media Consulting
Web Design Expertise
- eCommerce
eCommerce Expertise
- Shopify
- WooCommerce
- eCommerce Consulting
Industries
- Boutique
- eCommerce
- Consumer Goods
- Retail
- Design
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
First Pier Portfolio

eCommerce Development
Hyperlite Mountain Gear

Digital Marketing
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First Pier Reviews
Reviews from Google Maps and DesignRush are available on this profile.
All reviews
- All reviews
- Google reviews
- DesignRush reviews
I don't like how they do business. Always y s pushing to buy more especially when your "store" is not doing well. No way for you to contact them through email or phone call. Limited hours of operation, which limits a person working 8 to 5 in a real job completely unable to contact their always busy line.I've asked for reimbursement when they have called me and to date ...nada.Shady business practices "Andrea Coffey's Review Sourced from Google
🚨 WARNING: SCAM ALERT – Lost $500 & They Tried to Take MoreI fell for this scam, and I don’t want anyone else to make the same mistake. After depositing $500, they claimed I had “won” $300 million (which, of course, sounds too good to be true). But to “claim” my prize, they suddenly needed $1,200 more from me. That’s how they operate—luring people in with small deposits and then inventing bigger fees to drain you further.🚨 Red Flags to Watch Out For:❌ They ask for an upfront deposit before you “earn” anything.❌ They fake positive reviews to seem legitimate.❌ They pressure you to send more money, always with an excuse.❌ They disappear or stop responding if you question them.If you’re reading this, DO NOT send them a cent. They are professional scammers who target desperate people. Report them and spread the word so they can’t steal from more victims.Follow pictures of their “private” chat on telegram! "Alexia Ciríaco's Review Sourced from Google
It has been a joy to work with First Pier! They are an enthusiastic and hard working group that has shown me just how rewarding it can be to reach out for pro help! FP helped me develop a comprehensive set of branding tools for my hot sauce brand Evan's Rockin' Hot Sauce that I now use everywhere. First Pier finds important parts of my brand’s identity and translates them perfectly into visual language. They helped me build a new website using that language and continue to help me define what my brand means to me and why others should care. All of this work has led to increased sales and has dramatically improved the visibility of my product in a way that feels authentic to its origins which, as a small business owner & product creator, means everything. I wholeheartedly recommend First Pier to anyone looking for help with their branding or marketing goals! "Project Name: Evan's Rockin' Hot Sauce
- Project Type:
- eCommerce Development
- Company size:
- Under 49
- Industry:
- Retail
First Pier did an outstanding job building my Shopify store. The processing of working with them was smooth, and they were able to answer all my questions and accommodate all my requests for the look and functionality of the store. Very happy with the result. "Project Name: Shopify store development services
- Project Type:
- Shopify
- Company size:
- Under 49
- Industry:
- Retail
First Pier helped us move, update, and launch our online business on Shopify. As a high-traffic bakery, it was important to us that customers buying from around the country were able to view the quality of our products, feel the vibe of our Portland and South Portland shops, and trust that their order would be as special as a visit to our Maine bakery. First Pier delivered mouth-watering e-commerce product photography, an easy-to-use site, and supported us every step of the way. Our shoppable site is now optimized, accurately reflects our brand, and has poised us for growth. "Project Name: Two Fat Cats Bakery
- Project Type:
- Shopify
- Company size:
- Under 49
- Industry:
- Retail
First Pier has been so helpful with the transition to shopify. After initially setting it up they provided us with great documentation on how to use the site and they've continued to support us through any issues that arise. "Project Name: Shopify Store Developemnt
- Project Type:
- Shopify
- Company size:
- Under 49
- Industry:
- Retail
We have been working with First Pier for almost 10 years now, beginning with the launch of our women’s boutique E-Commerce business. First Pier has been responsible for our e-commerce store design, web development, e-commerce SEO, digital strategy, online marketing campaigns and beyond ever since. As a already successful brick and mortar retailer, we saw an opportunity to reach beyond our existing customer bases in Portland, Maine & Portsmouth, New Hampshire by creating an online shopping experience accessible 24/7 and nationwide. First Pier has helped us turn that vision into reality by taking us from no online store and zero sales to a dependable thriving new channel for our business that continues to grow. Our experience with Shopify started when First Pier migrated our site from Magento to a Shopify website. Since First Pier is a designated Shopify Expert, we knew we could trust them with the daunting task of moving all of our products, accounts, and customer history to our new Shopify site. They made the transition to a new e-commerce system painless by ensuring our hands were held along the way, we were thoroughly trained, and none of the SEO ranking keywords were lost. We continue to work with First Pier on expanding our use of Google Shopping SEO and will be implementing Shopify’s Point of Sale in the coming year as part of a continued effort to deliver a unified customer experience at our stores. As a small women’s boutique based in Maine, we are now able to deliver our customer experience to tourist and seasonal customers where they are year round. We would recommend First Pier to anyone looking to build or update a Shopify store. "Project Name: eCommerce store design, web development, eCommerce SEO, digital strategy, and online marketing campaigns
- Project Type:
- eCommerce Development
- Company size:
- Under 49
- Industry:
- Retail
This was our third website build with Steve, Rebecca, and their team. Each experience has been better than the last. We cannot say enough about the team at Helm Digital/First Pier. They've been very helpful throughout the process and go out of their way to continue to help us after the fact. We're very happy with both the final product and the experience getting to that. (Verified via email) "Project Name: Revision21 Visualization Website
- Project Type:
- Website Development
- Company size:
- Under 49
- Industry:
- Construction
I hired First Pier to migrate our website from SquareSpace to Shopify. I had been pretty nervous about making this move. Our eCommerce business has been growing and I was concerned about interrupting our momentum. The quality and professionalism of First Pier was top notch. I could not be more pleased. They know their stuff. Communications throughout was excellent. The project went smoothly and quickly. They took care of details that I hadn’t even thought about. I am very pleased and I highly recommend them. "Dan Kaplan's Review Sourced from Google
We’ve spent years working with the team at First Pier, as our business has grown and evolved. They’ve guided us through many projects, including rebuilding our ecommerce website, redesigning all of our packaging materials, updating promotional and packaging materials seasonally, and refreshing our brand imagery. They are responsive, thoughtful and efficient every step of the way, always working to make sure we end up with the best result possible. "Tracey Graves's Review Sourced from Google
I am so impressed with the level of professionalism and creativity First Pier brought to my work. What might be seen as routine or even mundane parts of a project -- redoing headshots and updating a newsletter template -- the First Pier team executed with enthusiasm. I wouldn't hesitate to work with this team again and recommend them to anyone who will listen. "Joy Engel's Review Sourced from Google
First Pier is an exceptional branding, marketing, and public relations firm. They deliver top-quality creative, strategic communications, and advisory services at a level of talent and professionalism that compares and, in fact, competes with much larger and more expensive firms. We have recommended First Pier to several national companies and organizations without hesitation. (Verified via email) "Project Name: First Story corporate bradning
- Project Type:
- Branding
- Company size:
- Under 49
- Industry:
- Online Media
First Pier Team Bios

Steve Pogson
Founder & Lead E-Commerce Strategist
Owner & Founder

Steve Kelly
Director of Accounts & Business Development
Head Marketer & People Connector.

Leanne Ouimet
Accounts & Solutions Manager
The Nicest Person We Know. Have 'Ouimet'?

Martin Connelly
Digital Director
If There Is A Problem, Martin Will Solve It.

Samuel Cousins
Lead Shopify Developer
Senior Developer, Local Photographer, No BSer.

Emily Gosselin
Lead Designer
Head Designer, Great Person, Earliest Riser.

Rebecca Falzano
Head of Content & Creative Director
Creator of Visions, Headlines, and Poems.

Claire Jeffers
Public Relations & Strategic Communications Director
PR, Healing, Coms, & Eats. Not Always in That Order.

Georgina Rose
PR & Marketing Assistant
Master Communicator. Mostly via GIFs or YouTubes.


