NEXT/NOW™

NEXT/NOW™

Leading in the art and science of virtual experiences.

1200 W Lake St. Ste 2, Chicago, Illinois 60607, United States

NEXT/NOW™ Overview

Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Average Hourly Rate
Inquire
Year Founded
2011
Privately owned, NEXT/NOW, has transported people to the future, to virtual race track pits, and to peaceful bioluminescent forests. Its projection-mapped walls, floors, tables, sculptures, buildings, and vehicles have sent users to new worlds, while their mixed-reality applications have put fans in the shoes of their favorite athletes. With a toolbox brimming in virtual and augmented reality, gesture, LED, holograms, facial tracking, multi-touch screens and more, NEXT/NOW connects people with brands in deeply immersive environments that dial up the “wow” factor.

Recent Awards:
2020 Platinum Hermes Creative Awards
2020 Gold Muse Creative Awards
2018 Ad Age Small Agency Award
2018 Event Marketer IT List
2018 Gold, Silver, Bronze -  EventTech
2018 2 Gold - ICX Elevate Awards
Headquarter
1200 W Lake St. Ste 2, Chicago, Illinois 60607, United States

NEXT/NOW™ Services

  • Mobile App Development
  • Digital Marketing
  • Healthcare Digital Marketing
  • Small Business Digital Marketing
  • Marketing Analytics & Big Data
  • Software Development
  • AR/VR
  • Wearable Technology
  • Internet of Things

NEXT/NOW™ Portfolio

  • NEXT/NOW™ - S&C Electric Mixed Reality Experience
    Technology
    S&C Electric Mixed Reality Experience
  • NEXT/NOW™ - Adidas Faster Than MR Activation
    Technology
    Adidas Faster Than MR Activation
  • NEXT/NOW™ - Michelin Cross Climate 2 Virtual Product Launch
    Technology
    Michelin Cross Climate 2 Virtual Product Launch
  • NEXT/NOW™ - McDonald's Brand Virtual Pit Crew Challenge
    Technology
    McDonald's Brand Virtual Pit Crew Challenge
  • NEXT/NOW™ - 'Be Like Steph' - Gesture Control
    Technology
    'Be Like Steph' - Gesture Control
  • NEXT/NOW™ - LG Final Four Fan Fest
    Technology
    LG Final Four Fan Fest
  • NEXT/NOW™ - Allstate 'In High Gear' VR
    Technology
    Allstate 'In High Gear' VR

NEXT/NOW™ Team Bios

  • Founder / CCO
    Alan Hughes
    Founder / CCO
    Alan Hughes is the founder and Chief Creative Officer of NEXT/NOW. His focus is creating digital content and interaction that thematically, creatively, and architecturally feel ‘as one’ with a physical experience and environment.
  • Director of Business Development
    Randy Gress
    Director of Business Development
    Randy has been with NEXT/NOW since its inception. He works with clients, partners and NEXT/NOW staff to ensure that each project realizes the client’s vision and aligns with the brand’s goals and desired outcomescomes to life.
  • Associate General Manager
    Myles Arwine
    Associate General Manager
    Myles Arwine brings seven years of experience delivering digital solutions within the retail property management industry. His growth in a corporate culture combined with his creative background has resulted in a unique combination of holistic thinking, problem solving, and creative solutions.
  • Creative Director
    David Najarian
    Creative Director
    A veteran of live event video design and production, Dave has designed for and toured the world with EDM and Hip-Hop artists like Bass Nectar and Pretty Lights. The hallmark of David’s work was an interplay of real-time generative art, motion-reactive visuals, and integrated light and laser effects.
  • Director of Technology
    Stuart Day
    Director of Technology
    Stuart is a breakthrough thinker in the realm of generative art and AI visual systems. Leading the development team at Next/Now, Stuart is instrumental in their Next-Gen thinking and expertise. His work is focused in, but not limited to Unity 3D, Unreal, VVVV, Cinder, Processing and C#.
  • Lead Software Developer
    Andrew Bihner
    Lead Software Developer
    Co-leading the development team, Andrew is both parts software and hardware focused. With an exponential skill set, he specializes in TouchDesigner, Unity 3D and C# softwares while also being our go-to-guy for LED wall installations.
  • Studio Manager
    Charlie B Williams III
    Studio Manager
    A champion of mentorship, Charlie has taught at the collegiate level and coordinated teaching workshops at local libraries, high schools, colleges, and creative studios, encouraging and guiding the next generation of digital artists to successful careers in the industry.

NEXT/NOW™ Clients

  • Chevron
  • Aveda
  • American Family Insurance
  • Pandora
  • Babe Rose
  • Under Armour
  • Adidas
  • Michelin
  • Weber Shandwick
  • Intel
  • Ogilvy
  • Goodyear
  • BP
  • LG
  • The NBA
  • Mazda
  • Nissan
  • McDonald's

NEXT/NOW™ Awards

  • AdAge Small Agency of the Year
  • Experience Design and Technology Awards - Gold
  • ICX Association ELEVATE Award - Best Deployment
  • EventMarketer IT List
  • Gold Quill Award
  • Top AR/VR Developers - Clutch.co
  • 2020 Platinum Hermes Creative Awards
  • 2020 Gold Muse Creative Awards

NEXT/NOW™ Reviews

Submit a review
  • Unknown

    Principal at Media Objectives

    Moen Showroom Projection Mapping
    Project Type: AR/VR
    Review Date: 1 December, 2020
    Internal and external feedback has been overwhelmingly positive. Expertise and meticulousness were hallmarks of their work. NEXTNOW’s understanding of digital technologies helped them create high-quality deliverables and respond quickly to any inquiries or technical concerns that arose.
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    Internal and external feedback has been overwhelmingly positive. Expertise and meticulousness were hallmarks of their work. NEXTNOW’s understanding of digital technologies helped them create high-quality deliverables and respond quickly to any inquiries or technical concerns that arose.
  • Unknown

    VP of Marketing & Product Management at Logistics Company

    3D Virtual Training
    Project Type: Website Development
    Review Date: 27 November, 2020
    NEXT/NOW delivered an interactive and high-caliber POC that internal stakeholders were pleased to share with key customers. Their above-average project management capabilities and work ethic enabled them to communicate clearly and adhere to a very tight timeline. The team was open and engaging.
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    NEXT/NOW delivered an interactive and high-caliber POC that internal stakeholders were pleased to share with key customers. Their above-average project management capabilities and work ethic enabled them to communicate clearly and adhere to a very tight timeline. The team was open and engaging.
  • Christiana DiMattesam

    Director In-Store Marketing at Under Armour

    Under Armour Virtual Brand House
    Project Type: AR/VR
    Review Date: 24 November, 2020
    The team’s exceptional organisation and flexible approach have maximised engagement and marketing results. For example, the VR project captured valuable user data and contact information. Regular communication and creative ideation are notable strengths.
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    The team’s exceptional organisation and flexible approach have maximised engagement and marketing results. For example, the VR project captured valuable user data and contact information. Regular communication and creative ideation are notable strengths.
  • Jerry Nieves

    Director of Digital at Shiraz Creative

    Visa Virtual Reality
    Project Type: AR/VR
    Review Date: 21 November, 2020
    The project was well-received. Nearly half of the attendees participated in the experience. NEXT/NOW built a strong working relationship with their partner. Communication was seamless and they almost always delivered on time. Since this project ended, they’ve worked on a few other projects together.
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    The project was well-received. Nearly half of the attendees participated in the experience. NEXT/NOW built a strong working relationship with their partner. Communication was seamless and they almost always delivered on time. Since this project ended, they’ve worked on a few other projects together.
  • Eric J Nesser

    Eric J Nesser

    Manager, Creative Technology at The Designory (an Omnicom agency) • http://www.designory.com • EG+ • https://www.egplusww.com/

    Mixed Reality Experience for Automotive Education
    Project Type: AR/VR
    Review Date: 5 December, 2018
    Next/Now helped realize our ambituous mixed reality vision for educating automotive consumers about safety features, driving assistance, and parking assistance with holographic imagery that can be deployed in real world space. We were able to engage consumers on the field without any special equipment besides modern phones and tablets. I would definitely recommend Next/Now to other agencies, as they bulldozed project obstacles, put a lot of love into details, and made our CG really stand out.
    Rating:
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    Next/Now helped realize our ambituous mixed reality vision for educating automotive consumers about safety features, driving assistance, and parking assistance with holographic imagery that can be deployed in real world space. We were able to engage consumers on the field without any special equipment besides modern phones and tablets. I would definitely recommend Next/Now to other agencies, as they bulldozed project obstacles, put a lot of love into details, and made our CG really stand out.