Waypoint Advisory
Make better decisions with your digital marketing investments.
Waypoint Advisory Overview
Waypoint Advisory is a digital advisory and strategy consulting team based in Australia, with a presence in both Sydney and Melbourne. Our team consists of experienced and forward-thinking designers, strategists, and passionate individuals committed to helping businesses and agencies excel in the digital landscape.
We specialise in digital strategy consulting, including SEO, PPC, and broader digital strategies for business owners, in-house marketing and design teams, and digital agencies. Whether optimising your website for search engines, launching paid advertising campaigns, or developing a comprehensive digital strategy, we have the expertise to guide you.
Our approach to website design stands out by utilising high-quality marketplace templates, speeding up development and saving time and money. With a turnaround time of just five weeks, we deliver websites that are not only fast and secure but fully optimised for SEO and paid advertising from day one. This allows your business to maximise revenue and enhance customer retention with excellent user experiences.
We excel in collaboration with digital and creative agencies, with each team member bringing over a decade of experience in such environments. Our ethical stance means we do not work with businesses in gambling, alcohol, racing, or politically motivated media. We prioritise happiness and work-life balance for both our team and clients.
In addition, we integrate seamlessly into digital agencies, providing expert support for SEO, PPC, and digital strategy. This accelerates project delivery, boosts team confidence, and ensures processes are smooth and efficient. Whether you need to enhance in-house marketing or seek strategic advice for your agency, Waypoint Advisory is here to help.
Waypoint Advisory Services
Areas of Expertise
- Branding Expertise
- Business Consulting Expertise
- CMS Platforms
- Digital Marketing Expertise
- Graphic Design Expertise
- Low Code Development Expertise
- Managed Services Expertise
- Market Research Expertise
- PPC Expertise
- Product Design Expertise
- SEO Expertise
- UI/UX Expertise
- Web Design Expertise
- B2B Branding
- Brand Strategy
- Business Operations Consulting
- Project Management
- Strategy Consulting
- Drupal
- WordPress
- B2B
- B2B Lead Generation
- B2C
- Digital Advertising
- Growth Marketing
- Lead Generation
- Marketing Consulting
- Marketing Strategy
- Visual Communication
- Webflow
- Vendor Selection
- Data Analysis
- Data Reporting
- Market Analysis
- Observational Research
- B2B PPC
- Google Ads
- Digital Design
- B2B SEO
- Insurance SEO
- Link Building
- Local Optimization
- On-Page Optimization
- Technical SEO
- Dashboard Design
- Interactive Design
- UX Strategy
- Usability Testing
- User Research
- Adaptive
- B2B
- Freelance
- Mobile First
- Responsive
Industries
- Corporate Services
- Gaming
- HR
- Software & IT Services
- Transportation & Logistics
- Dental
- Finance
- Legal
- Insurance
- Health Care
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Waypoint Advisory Portfolio
- Web DesignComplete website refresh in line with a new brand strategy at TTS Real Estate
- Web DesignComplete UX & UI project to revamp EngineRoom's partner offering
Waypoint Advisory Team Bios
- Oliver WalesManaging DirectorWith over 13 years of digital consulting experience in design, development & sales teams - Oliver enjoys finding the fastest and safest path to client success. Hes at his best when staff and client partners alike are able to enjoy the work, the relationship and the final outcome.
- Richy VongPrinciple Digital Designer (Contract)With over a decade in top-tier branding & digital expeirence agencies, Richy has created a stellar reputation amongst peers & agencies alike in Australia. He has an incredible eye for detail and knows how to translate what customers want, into beautifully created digital experiences.
Waypoint Advisory Clients
- Perion
- P&O Ferries
- Immediation
- EngineRoom
- Lead Express
- Paraform