Why Is Local SEO Important?

Why Is Local SEO Important?
Article by Bisera Stankovska
Last Updated: January 06, 2024

Aside from answering why local SEO is important and highlighting its benefits, this article also provides several tips on how to approach local SEO. We will talk about the latest local SEO trends that will help you ensure your business remains visible to potential customers in your target geographic area.

Why Is Local SEO Important?

Local SEO is becoming increasingly important for businesses as more and more people are using localized search terms to find services, products, and businesses in their local area—93% of them, to be exact. 

By optimizing your website content and other SEO strategies such as link building, you can make sure that potential customers will find you when they search online for phrases related to your local area.

Moreover, local SEO is important as it helps businesses: 

  • Reach their target audience: When you optimize your website and content with local keywords and phrases, search engines will display your site more prominently in the SERPs when someone searches for something related to what you offer.
  • Increase visibility: By optimizing your website with targeted local SEO strategies, it’s easier to increase visibility within the target market of potential customers who live nearby. As users begin to find and engage with your business more often online, this increased visibility will help improve rankings on SERPs over time too. 
  • Improve engagement with existing customers: Businesses can build relationships with existing customers by providing them with personalized experiences based on their location or interests. Relevant product recommendations or tailored discounts in a specific area encourage repeat visits and engagement with the brand overall.
  • Generate more leads and conversions: As it allows businesses to appear prominently within localized searches, local SEO works wonders at generating leads and boosting conversions.  

...And we just scratched the surface. Here’s how local SEO benefits businesses:

Agency description goes here
Agency description goes here
Agency description goes here

5 Local SEO Benefits 

  1. Geographically Relevant Keywords Increase Visibility
  2. Customers’ Proximity to Your Business Brings Higher Conversion Rates
  3. Personalized Experiences Strengthen Relationships With Customers
  4. Boosts User Experience
  5. Improves Your Ranking in SERP

We’ll briefly go over the five key benefits of local SEO, but you can also jump on a call with one of the top SEO consultants and have them explain to you in detail how to reap them all. 

Local SEO Benefit #1: Geographically Relevant Keywords Increase Visibility

Geographically relevant keywords are words and phrases that include a geographic location, such as the name of a city or state. Considering 46% of all Google searches include local intent, you should make these keywords a priority.

By targeting area-specific search terms, companies can:

  • Attain higher search engine rankings
  • Draw more local customers to their websites
  • Increases the chances of someone finding their business
  • Generate higher conversion rates compared to broad campaigns
  • Boost the overall visibility of the business within the city or region they are operating in
  • Outcompete larger competitors on a localized level

Local SEO Benefit #2: Customers’ Proximity to Your Business Brings Higher Conversion Rates

One of the most important benefits of local SEO is that it allows businesses to reach potential customers who are physically close by. If customers can easily find and access your business, this is just the incentive they need to purchase from you. 

People have a greater likelihood to patronize a business if they are within driving or walking distance, as opposed to having to take public transportation or fly across the country for goods and services.

Having local customers, in turn, helps build loyalty and trust with repeat visits which could lead to even higher conversion rates over time as they become loyal patrons of your business.

Receive proposals from top SEO agencies. It’s free.

Local SEO Benefit #3: Personalized Experiences Strengthen Relationships With Customers

One way local SEO strengthens relationships with customers is by providing them with personalized experiences. For instance, businesses can use location-based data to offer relevant discounts or special promotions, tailored to their current geographical area. This helps show your customer that you care about what matters most in their vicinity—which builds trust and loyalty over time.

You can’t go overboard when it comes to local SEO. Use all relevant data—such as weather forecasts or seasonal events nearby—to attract more attention from prospects in their vicinity. 

You can even go as far as offering cold drinks for free (along with free shipping) in your store when they come to pick up their order during summer. Run the promotion on your website and make it redeemable only if they sign up for your newsletter. 

Local SEO Benefit #4: Boosts User Experience

A superb user experience is a must as 89% of people will switch to a competitor due to poor UX. And, a single bad experience can cause 32% of customers to stop doing business with you. 

Here lies another answer to the question of why is local SEO important—it presents website visitors with information relevant to their specific location, boosting user experience. This includes geo-targeting content, promotions tailored for their area, and localized product search results. Users can also find contact information for local businesses more quickly, increasing the likelihood of them turning into customers. 

Since these results are optimized for mobile devices, customers can easily access this information on the go, making use of valuable time in between tasks or out of the office.

Think about incorporating voice search capabilities into your local SEO strategies too. It will help boost user experience due to its unparalleled convenience. Natural language processing allows users to have more control over how they find information online making it easier for them to access relevant data faster than ever before. 

Local SEO Benefit #5: Improves Your Ranking in SERP

Using local SEO to improve your ranking in the SERPs is a great way for businesses—big or small—to reach out to potential customers nearby and gain an edge over competitors. 

To achieve this, you’ll have to optimize both on-page and off-page elements by:

  • Targeting keywords related to your business location
  • Creating content relevant to local searchers
  • Getting listed on local directories
  • Asking for backlinks from other businesses in the area
  • Optimizing page titles and descriptions
  • Ensuring website structure is optimized for mobile devices
  • Earning positive reviews from your community
  • Making sure your NAP information is consistent across all platforms

Why Is Local SEO Important: Key Takeaways

Even though it’s just a short line of text on search results pages, title tags are both extremely important for your website traffic and are difficult to write in a way that will entice the audience to click on it.

Stick to the best practices for writing SEO titles we just covered and don’t forget that you have to refine your title tags over time.

Why Is Local SEO Important FAQs

What are the major benefits of local SEO?

Local SEO delivers several key benefits to businesses:

  • Increased visibility
  • Targeted traffic
  • Community engagement
  • Competitive edge
  • Cost-effectiveness
  • Increased conversion rates

What is the impact of local SEO?

The impact of local SEO is significant, as it directly influences a business's visibility in local search results. By optimizing their online presence for local searches, businesses can experience increased online and offline traffic, higher conversion rates, improved community engagement, and a competitive edge in their local market.

We’ll find qualified SEO agencies for your project, for free.
Subscribe to Spotlight Newsletter
Subscribe to our newsletter to get the latest industry news