Point Creative Services is a marketing consulting, website design and video production firm in Baltimore that uses online video marketing and digital advertising to help businesses show, tell and sell their story far better than a static block of text. Our specialty is in analyzing and crafting mark...
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A video marketing agency is a company that produces compelling video content to help brands reach, engage and convert their target audiences.
These professional companies produce campaigns that tell stories and share them on the right mediums.
Their job is to deliver video content for each stage of the conversion funnel, attract quality leads and generate more conversions.
So, some of the video types that they produce include:
A video marketing company creates branded explainer, promo, event, interview and other video types to help brands foster growth.
To achieve that, they engage in various tasks like:
Video marketing agencies in the US employ different experts that may include:
The cost of video marketing services will depend on the following factors:
Most video marketing agencies price their projects on hourly rates. So, a United States-based agency would approximately ask for $100–$200 per hour whereas companies based in East Europe, on the other hand, could charge you between $30–$90 per hour.
Here are a few stats that highlight the reasons why you should invest in professional video marketing services:
66% of consumers would rather watch short videos than read about a product. (Wyzowl)
This number calls attention to the importance of creating video marketing strategies that capture the attention of your audience and build an emotional relationship with your brand.
By 2022, 82% of total internet traffic will come from online videos. (Cisco)
Your prospective customers are using video for everyday research, from entertainment to product reviews and how-to’s.
With the rise in connectivity and smartphone usage, the number of video searches will only continue to grow.
96% of consumers have viewed an explainer video to find out more about a specific product. (Wyzowl)
This rich media format gives your prospective customers a better, almost 360° view of your products or services, building interest, desire and/or inspiring confidence in their planned purchase.
Here are the top reasons why you should hire a video marketing company:
To be successful in today’s competitive world, businesses are bound to tell unique brand stories that make them stand out from the crowd.
By creating valuable and high-quality videos that communicate the stories of brands, a professional company can influence users and push them towards the end of the sales funnel.
Here are the top seven benefits of considering video marketing services:
Before you start searching for the best video marketing company for your business, make sure you define your goals first.
Think about what it is about the brand that you want to improve and what you want to achieve by hiring a video marketing agency.
Then, once you know your objectives, consider the following factors that will make your choice easier:
Video production companies create videos, but video marketing agencies also promote them to a variety of consumers across an array of platforms.
Therefore, you need to ask how these experts will create an entire campaign promoting your videos and uploading them to the web.
But not all forms of promotion are the same -- and not all will have the same impact on your brand and ultimate business goals. Make sure your agency understands your business and can plan accordingly.
For any business to succeed, it has to set, track and meet goals. The same goes for the video marketing agency you partner with.
Setting and tracking goals lead to more success down the line. In fact, you’re ten times more likely to reach goals if you write them down.
The best agencies will have a range of goals they are equipped to hit. They will even lay out some of those goals for you.
But make sure your goals are very clear right from the start so these teams can create the campaign that blows those objectives out of the water.
The work an agency has done in the past is a great indicator of the work they can do in the future.
Therefore, you have to look into this portfolio and ask specific questions. You want to see that they have experience adapting to new voices and brand identities. This will demonstrate if they will be able to help your brand reach its personalized goals.
There are likely a dozen professionals — at least — that will be working on promoting and distributing these videos.
Ask specific questions about their expertise and experience. Learn how the team functions as a whole, how it communicates and how it collaborates.
You’re not just signing on the agency as an entity, but each individual that will have a hand in crafting the future of your brand. Take the time to investigate.
Brands dabbling in videos all have different timelines for their projects. Therefore, it’s a waste of time to begin negotiations with an agency that is unable to meet your deadlines -- or invest in a video that is too complicated and won’t make it to market when you need it.
Take the time to understand how quickly a potential video agency can work, how long each part of the process takes, and what types of videos offer fast turnarounds or require a long editing process.
Video marketing agencies help brands reach their audiences by producing engaging video content.
From branded videos to tutorials and cases studies, they focus on delivering video types for every stage of the conversion funnel.
The cost of video marketing services varies among companies you can come across rates that range between $30 and $200 per hour.
To pick the best agency for your business needs:
Best of luck!