A video montage is a clever and creative way of combining several videos and pictures into a longer, cohesive video. Since video marketing is on the rise with 91% of businesses using it to reach new customers, video montages have become a crucial part of all compelling marketing strategies.
Let’s go over how video montage works, why it’s so effective, what businesses use it for, and several tips on how to create a compelling video montage.
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What Is a Video Montage?
In the simplest video montage definition, it is a marketing strategy used to gain more online customers. It combines multiple videos into a single video that showcases different parts of your business to tell a cohesive story.
Video montages are typically between one and two minutes long and present an idea in a fun, engaging way. A video montage shares personal and professional moments visually that give your audience insight into who your business is or who you are as a person.
What’s the Difference Between a Video Montage and a Slideshow?
A video montage is an excellent alternative to a slideshow. While slideshows feature still images set to music, video montages combine pictures and videos with a voiceover or music in the background. Basically, slideshows are static, whereas video montages are dynamic.
Uses of Video Montage as a Marketing Strategy
A video montage can be used in social media advertising, your website, or email marketing campaigns. By using a video montage to promote your business online, you can create a memorable experience for your customers.
Video montage helps you connect with your target audience in a way that no other medium can match since it's visual, fast-paced, and compelling. To paint a better picture, here are some examples of video montage as a marketing strategy for businesses:
- Video montages for social media advertising: Social media ads are short videos that play automatically when someone scrolls through their feed on Facebook or Instagram. You can use these ads to promote new products or services that you've just launched or even give customers a sneak peek at something coming soon. You could also use them to highlight special offers or discounts only available until the end of the week; this way, you instill urgency and the FOMO effect by encouraging people to act quickly before the offer expires.
- Video montages for website branding: You can use them to showcase your products or services and give people a glimpse of what you offer. This marketing strategy is particularly effective if you're trying to attract new clients and grow your business, but it also works well if you're looking to get more traffic on your site. You could use video montages on your homepage or even in each section of your website.
- Video montages for email marketing: You can send a video montage as an attachment in an email or embed it on your website and then link to the videos from your emails. This allows you to capture more attention from your audience and ensure they watch the whole thing rather than just click on another link.
In general, video montages are used to:
- Tell a story about how your products or services helped a customer solve a problem in their life
- Introduce your brand to new customers
- Share news about your brand's latest offers, promotions or launches
- Increase engagement with your social media followers
Types of Video Montages on Social Media
A video ad is a prominent purchase driver as it’s one the best ways for consumers to discover a brand they could eventually buy from. There are many types of video montage content you can use depending on their purpose:
1. Behind-the-Scenes (BTS)
Behind-the-scenes footage is a popular type of video montage on social media. These clips show a more authentic side to your business — you can show off your office space, staff, and general work environment, highlighting your company culture.
This type of video montage is used to share how a business operates and what it does every day. It can help show your customers what it's like to work with or buy from you.
For example, if you have a team that works remotely or in different locations, this could be a great way to show how they collaborate and support each other. With a BTS montage, you can get people excited about what you're doing and what you have to offer.
2. User-Generated Content
User-generated videos are content your customers create by using your product or service. This video montage allows you to showcase your customers’ content related to your product or service and highlight any positive comments or feedback they have about your business. If you have loyal customers willing to share their experiences with others, this is an opportunity you both can gain from.
User-generated content can be one of the most effective ways to engage with your audience. These clips help build trust between you and show potential customers why they should choose you over your competitors.
3. FAQs
FAQs are important because they help people understand your company better. When people are confused about something, they usually go online to find answers — and most likely, they'll go to the first website that pops up in the search engine results.
An FAQ video montage can also include customer reviews, making it easy for viewers to see how others have responded to your product or service before deciding whether they'd like to give it a try.
4. Announcement
Announcements are great for getting news out quickly whenever something new happens at your company. Announcement videos are typically short and straightforward. They may include a voiceover over muted montages, but they're mainly visually driven.
5. Tutorials
Tutorials provide your customers with a step-by-step montage of using your product or service. These videos are ideal for helping customers feel empowered and confident in their abilities to use what you sell. The more information people have about the products and services they buy from you, the more satisfied they will be with their purchase.
Remember: this type of video content tends to be longer than announcement videos because they include more information about the product and its features and functions.
6. Product Demo
Product demo videos are similar in style and tone to tutorial videos. However, these focus more on showing off specific features of a product instead of explaining them through narration alone.
If you want to attract new customers who may need to learn more about what you offer, use product demos to show them how your products can solve their pain points.
Why Are Video Montages So Effective?
Video montages are effective because they allow you to share tidbits of your life and interests with your audience that can't be captured with a single image. They’re incredibly easy to share across social media platforms and are the perfect bridge between still images and videos. What’s more, you can create a GIF from your video montage.
Video montages are ideal for conveying a lot of information quickly and effectively. They're also great at showing off your brand's personality and style and allow you to share more than just facts and figures.
Tips to Create an Effective Video Montage
Besides helping you market your business, video montages are beneficial for many different purposes. Here are some tips on how to create a video montage as part of your marketing strategy:
- Decide on the purpose of your video montage. Is it to showcase your products? Promote a new product or service? Or show off the company culture? Your video montage should reflect this purpose.
- Create a storyboard, which serves as your video brief. Make a list of your points before recording so you remember all vital information when creating the final product.
- Choose the right kind of music for your montage. The music should fit with the theme of the video, but it should also be catchy enough to keep viewers' attention throughout the whole thing!
- Include sound effects and voiceovers that match what's going on in each scene. This will help keep viewers engaged and ensure they understand what they see in each scene.
- Choose the right video editing software. Make sure the video is well-edited. A good video montage will have many scenes, so you'll need a program that's easy to use but powerful enough to handle all the content.
- The editing should be smooth. This is so viewers don't get confused or distracted by jumps between scenes. Ensure there are no awkward pauses or cuts where a sound effect or voiceover doesn't match with what's happening on screen.
- Keep it short. A good length for a video montage is about two minutes.
- Less is more when it comes to editing. If you spend too much time on effects or transitions, they may distract from what you're trying to say instead of enhancing it.
- Ensure it has a clear call to action at the end. It can tell viewers to subscribe, share the video with friends, or explore your website.
Video Montage Takeaways
Video montages are a powerful way to showcase your business and its many facets. They can create an emotional connection between the viewer and the brand by showing them a series of clips to evoke emotions.
This emotional connection makes users more likely to share the video with their friends and family. As a result, your business gets more exposure and higher engagement.
If you feel like you can’t do this on your own, hire video production companies to help you create a compelling and engaging video montage for your business!
