Serviceplan, the largest independent digital agency group in Europe, has just launched Serviceplan DCNTRL (read as “decentral”), a studio dedicated to elevating brand experiences in the metaverse and all of web3.
Nina Matzat and Yves Bollinger will take charge as General Managers for DCNTRL. Matzat is a former Google manager, while Bollinger used to be the Head of Digital Strategy and Innovation at DDB Düsseldorf.
Serviceplan DCNTRL will act as a new integrative hub, bringing in the expertise of both national and international team members.
That includes brilliant minds from Saint Elmo’s Experiential, Mediaplus and Plan.Net.
“With Serviceplan DCNTRL, we combine a clear strategy, which has innovative business models in mind, with the possibility of implementing projects in Web3 completely ourselves,” said Florian Haller, CEO of Serviceplan Group. “Together with the tight integration within the Serviceplan Group, our offer provides the highest possible level of expertise and efficiency for our clients.”