Choosing the best fonts for logos is paramount to creating a professional, eye-catching look for any brand and business. To help simplify the process, we've compiled a list of the best logo fonts.
And we’re making it easier for you to find the perfect font for your project with Monotype Fonts and their massive database of hundreds of thousands of fonts, as well as customizable plans starting at $99/year to fit the needs of any business or individual designer. Whether you're looking for creative or professional fonts for logos, you're sure to find something perfect for your project. Monotype Fonts also offers a 14-day free trial so you can test thousands of fonts for your logo mock-ups.
Also, look out for their AI-enhanced font pairing tool that provides suggestions on how to effectively pair different types of fonts in a single design.
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Four Types of Professional Fonts for Logos
Now that you know why you need the best font for logos, you might want to enlist the help of professional logo design agencies to have all your bases covered. Here are the four most popular styles of logo fonts to look for:
1. Serif Fonts
Serif fonts are traditional and timeless. They exude luxury and class, making them ideal for more traditional businesses. Some known examples of serif fonts are Times New Roman, Garamond, and Georgia. Typically, people choose these fonts to design logos for formal institutions like banks and government offices.
These establishments are known for their consistency and reliability, making serif fonts an excellent choice. So, if you are a business owner striving for a classic and timeless look, these fonts are perfect.
2. Sans Serif Fonts
Unlike their traditional counterpart, sans-serif fonts don’t have any extra lines or decorative elements on the edges of each letter. Nevertheless, this style still proves to be one of the best fonts for logos ever!
Sans serif fonts were first introduced in the 19th century and have a more modern feel. They are perfect for businesses that strive to be seen as clean and sophisticated. These fonts are often used in logos for tech companies, modern startups, or any business that wants to create a contemporary look.
3. Script Fonts
Script fonts are ornamental and often resemble handwriting or brush strokes. They are usually used to convey a sense of elegance or luxury, making them ideal for businesses in high-end industries. Script fonts come in various styles, such as calligraphy and brush strokes. Lobster, Pacifico, and Great Vibes are the most popular script fonts.
These fonts are perfect for businesses that want to create an impression of opulence, such as spas, salons, jewelry stores, and more. People also use script fonts in creating elegant event invitations or logos for special occasions.
4. Display Fonts
Display fonts are bold and attention-grabbing. They feature unique designs that can make any logo stand out from the competition. These fonts often come in various styles, including vintage, futuristic, cartoonish, etc. Some popular display fonts are Bebas Neue, Raleway, and Impact.
These fonts are perfect for businesses that want to create an impactful first impression and convey a unique message. Display fonts are often used in logos for fashion brands, media companies, sports teams, etc. If you want your logo to be bold and eye-catching, then this type of font is ideal for you.
Top 10 Logo Fonts (2024)
1. Futura®
If you want a logo font that can be used in multiple scenarios and has an overall elegant feel, then Futura is the font for you.
This classic font is often associated with luxury brands or other establishments that strive to have a sophisticated look.
The font combines modernity with timelessness, giving it just enough versatility for any logo design. It’s also an excellent choice for those who want to stay true to their roots but keep up with the times.
2. Avenir®
Many people see Avenir as a font filled with potential. The font offers many possibilities for any logo design and can be used in various contexts.
The beauty of this font lies in its versatility, as it can easily fit into almost any type of brand. Whether you're creating a logo for a tech company or fashion label, this font will always impress.
This is an excellent quality that the best font for logos must have. It must make any logo look good, regardless of its industry.
Avenir is one of those fonts that can do just that. It's perfect for any logo design, whether modern or classic.
3. Just SANS
Of course, sometimes you need a font for your logo that says, "We are here to stay." Just SANS is the perfect font for those times.
This classic and timeless font is excellent for adding an air of sophistication to any logo design. The geometric shapes provide consistency and make it more legible while retaining a unique feel that can't be found in other fonts.
It resembles Arial, a popular font typically associated with power and authority. If you want your logo to look reliable, Just SANS is a great choice.
4. TT Norms Pro
The name might suggest this font is a bit bland, but that could not be far from the truth.
TT Norms Pro is a modern font expressing personality and easily stands out in any design. It has an exciting style that will make viewers take notice.
This font also offers versatility, as it can be used for rugged and fun designs.
It is perfect for creating a logo that will make an impression without being too over-the-top. It’s also great for those who want to show off their creativity subtly.
5. Didot
This font style is often synonymous with grandeur and luxury without being over the tip. This versatile font can be used in many contexts, such as creating logos for fashion labels or luxury establishments.
Didot is a classic, timeless font expressing power and authority without being too formal. It has a unique feel that will quickly draw attention without overwhelming the viewers.
Italian and French brands have used this font style for centuries, from luxury labels to everyday establishments. Some of the best logo designs in fashion still carry Didot as a font style for quite some time now.
For this reason, many people still consider it one of the best fonts for logos, as it will never go out of style and can be used in almost any context.
If you need a font expressing luxury without being too over-the-top, then Didot is the right choice!
6. Bodoni®
This is one of the fonts you often skip over when going through your options, but it would be a great mistake to overlook.
Bodoni is an elegant font that can easily stand out in almost any logo design. It has an old-school feel to it that will make viewers take notice without being too distracting.
This font also offers versatility, as it can be used for modern and classic designs. It is perfect for creating a logo that will make an impression without being too over-the-top.
Bodoni is one of the few fonts that can easily take your logo design to the next level while retaining its timelessness. So, if you want to give your logo a classic touch but not too much, use this.
7. Helvetica®
Helvetica is an iconic font that has existed since 1957 and is still popular today. It’s widely used in logos because it can easily and quickly adapt.
The Miss Universe pageant has used this font for their country sashes from 2011 until 2021, and they’ve been delighted with the results.
This font is also used by many tech companies and can create a modern, clean look for any logo design. This font conveys a feeling of trustworthiness and professionalism, making it ideal for those who want to create a modern and timeless logo.
This is also an excellent choice for a brand that wants to feel elegant without losing its modern touch, thanks to its lack of flourishes and curves.
8. Garamond
This classic font is one of the oldest and most popular, making it an excellent choice for traditional businesses that want to create a timeless look.
The serifs are elegant and subtle, giving it the perfect balance between modernity and antiquity. This font has been used in iconic logos, such as The New York Times and National Geographic. Garamond is perfect for any business that wants to show off its expertise or authority without being too flashy.
It also conveys a feeling of trustworthiness and reliability, making it great for professional services such as law firms, accounting firms, etc. Design experts see Garamond as a timeless classic that can easily be adapted for any logo design.
9. Akzidenz Grotesk
If you are looking for a modern font that gives off an air of minimalism, Akzidenz Grotesk is a perfect choice.
This sans-serif font was created in Germany in 1896 and is still popular today. It has a very distinctive look that makes it perfect for logos of media companies and tech startups.
The font looks great on digital and print platforms, making it ideal for those who want their logo to appear the same across all mediums.
This font also conveys professionalism and modernity, making it great for companies that want to show off their expertise without going overboard. Akzidenz Grotesk is one of the best logo fonts for creating a sleek and stylish look.
10. Open Sans
Finally, this font is so versatile that it can be used for almost any logo design.
Open Sans was designed in 2011 by Steve Matteson and is a sans-serif typeface that looks both modern and timeless.
This font has become extremely popular due to its readability, versatility, and style. It’s also straightforward to use with any web design, making it an excellent choice for those who want to create a logo that looks good on digital and print designs with bold fonts.
Its subtle curves and letterforms give it a very contemporary feel, making it perfect for creating a modern and professional logo. Open Sans is one of the best font choices for logo designs due to its versatility, readability, and style.
Where To Find the Best Fonts for Logos
The logo-friendly typography we just listed may be scattered across different online resources, so collecting them all could be very time-consuming.
With a massive library of versatile fonts, Monotype Fonts is a one-stop-shop providing typography solutions for creative agencies, as well as small teams, individuals and large enterprises.
Monotype’s three base pricing plans are all customizable based on the designer’s or company’s needs and requirements, including production fonts and fonts for printing and commercial use.
Meanwhile, the $199-a-year plan for individuals and small teams comes with 150,000 fonts, instant font syncing, live chat support, and the ability to create logos containing fonts, among other features.
What to Consider When Choosing a Font for Your Logo
There are four main factors you should consider when opting for a logo font.
Design Accessibility
Readability and legibility are paramount factors in the font choice for a company logo. An accessible font ensures inclusivity, accommodating diverse audiences, while readability facilitates quick retention of the company brand and message, fostering brand recognition.
Legibility ensures the logo remains effective across various mediums, devices and sizes, maintaining brand consistency and impact across different channels.
Brand Alignment
The font's personality should reflect the brand's values and message, creating a cohesive identity that the target audience can relate to. Versatility across different media is crucial for maintaining a consistent and recognizable brand image. A well-chosen font ensures that the logo remains impactful and adaptable, whether on a billboard, website, or business card, which effectively reinforces brand identity. Explore some of the best fonts for websites here.
Market Appeal
A font’s timelessness and trendiness must be balanced; a timeless font ensures longevity, while trendy fonts can give an edge, but can also quickly become outdated. Considering the cultural and contextual appropriateness of any font is crucial, as fonts should convey messages intended for and aligned with the target audience or industry.
Technicalities
Using production fonts is one way of ensuring that fonts are approved for printing and commercial use. These fonts, such as those on offer by Monotype, are carefully designed and licensed for professional applications, guaranteeing reliability and consistency in print and digital materials. They help avoid legal issues associated with unlicensed fonts and ensure that the typography in branding, marketing, and advertising materials meets industry standards and quality expectations, which is essential for a professional and polished appearance.
Professional Tips on Pairing Fonts
Pairing two or multiple types of fonts together is a very delicate step that can make or break a design.
Regarding the importance of pairing fonts in design elements such as logos, Monotype’s Creative Type Director, Terrance Weinzierlsay, says:
“Pairing typefaces expands your typographic palette by offering more hierarchy choices, more texture, and weight options, as well as an opportunity to fine-tune tone of voice."
Typeface pairing ranges from harmonious to contrasting. Harmonious fonts mean that things look similar, can blend well, or are related by formal qualities, while contrast emphasizes the differences.
Weinzierlsay observes that "pairing a sans-serif with another sans-serif might result in insufficient distinction because there is too much harmony and not enough contrast. For example, a blue shirt with blue denim might appear very dull, offering up too much harmony, but an orange shirt might have too much contrast. That’s when a compromise to use an analogous color would work best, such as green or violet which are neighbors to blue on the color wheel. A little bit of contrast, but mostly in harmony. The spectrum of typeface pairing works much like a color wheel in this way.”
Monotype Studio understands that hand-picked selections are tailored and that hiring a typographic consultant can be costly and time-consuming. That is why the studio developed its AI font pairing tool.
The studio started by focusing on the harmony between typefaces. As discussed, harmony demands certain similarities, which reduce dramatically as the design of the fonts moves towards contrasting pairs.
When developing the tool, they also focused their pairings on harmonious sans and serif designs that could both be used for smaller text. The typographic attributes were considered and prioritized when feeding the AI algorithm.
“This tool provides inspiration and insight into the art of font pairing while aiding the speed and quality of your font choices,” concludes Weinzierlsay.
Best Logo Fonts Bottom Line
Choosing the best font for your logo is an important decision, as it will be the face of your brand.
There are a lot of fonts to choose from and even pair up, but make sure to pick those that best reflect your brand identity and convey the right message.
Always keep your branding consistent across all platforms, and choose a font that looks good on digital and print designs.
And of course, approved for your intended purposes!
DesignRush users can exclusively access Monotype’s massive font library at 10% off the Create+Deploy $199/yrplan using the code DesignRush10.
Trademark Attribution: Avenir is a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Helvetica is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Futura is a registered trademark of BauerTypes SL. Bodoni is a trademark of Monotype ITC Inc. All other trademarks are property of their respective owners.
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