AudienceX’s VP of Product Explains the Shift Toward a Cookieless Future [DesignRush Podcast]

Brittany Wray, AudienceX's VP of Product, combines a decade in AdTech Operations with her marketing acumen from Pennsylvania State University to revolutionize client and seller education.

In the 31st installment of the DesignRush podcast, Brittany Wray shared vital insights on AI-driven analytics and advertising's cookieless future.

With extensive AdTech experience, Wray’s expertise is crucial as Google phases out third-party cookies, impacting 32 million users globally.

This change, mirroring a wider shift in consumer privacy attitudes, necessitates a pivot towards first-party data and AI analytics for privacy-conscious, effective advertising.

Wray's insights are backed by compelling data: marketers, facing a landscape where 75% still rely on third-party cookies, must adapt to these shifts to stay competitive.

Highlights of our interview with Brittany include:

• The impact of AI-driven predictive analytics in enhancing audience targeting and campaign optimization.
• Strategies for navigating the advertising world in a cookieless era and the importance of omnichannel solutions.
• Insight into how the shift to a cookieless future, alongside the rise of AI and privacy concerns, is influencing AdTech and marketing strategies.

Listen to the full episode on YouTube and Spotify for an in-depth understanding of how these evolving trends are reshaping the advertising industry.

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