82% of marketers will invest in podcasts in 2022. DesignRush talked to Ben Winn of Catalyst about the importance of podcast marketing.

MIAMI - OCTOBER 19, 2022

Currently, there are 424.2 million podcast listeners globally, as shared by Statista. It suggests why 82% of marketers plan to allocate the same amount or increase their podcast investment in 2022, as per HubSpot.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Ben Winn, head of brand & community at Catalyst, to discuss various subjects, including:

  • Humans of SaaS (Software as a Service) podcast and its impact on the company
  • Using podcasts as a promotional channel
  • Other types of content marketing channels Catalyst leverages and why
  • What businesses should know about customer success

Get to know these and more in the full Spotlight interview.

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