82% of marketers will invest in podcasts in 2022. DesignRush talked to Ben Winn of Catalyst about the importance of podcast marketing.
MIAMI - OCTOBER 19, 2022
Currently, there are 424.2 million podcast listeners globally, as shared by Statista. It suggests why 82% of marketers plan to allocate the same amount or increase their podcast investment in 2022, as per HubSpot.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Ben Winn, head of brand & community at Catalyst, to discuss various subjects, including:
- Humans of SaaS (Software as a Service) podcast and its impact on the company
- Using podcasts as a promotional channel
- Other types of content marketing channels Catalyst leverages and why
- What businesses should know about customer success
Get to know these and more in the full Spotlight interview.
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.