From Meta to Apple and Microsoft, tech giants made major moves in July. DesignRush brings you the most noteworthy stories from the industry.

July has been an exciting month in the tech world as major players such as Meta, Microsoft, and Apple have made waves with their latest announcements and innovations.

DesignRush, a B2B marketplace connecting businesses with agencies, keeps a close eye on the latest developments and brings you the most noteworthy stories from the industry this month.

1. Is Threads Really a ‘Twitter Killer’?

On July 6, Meta launched a new text-based conversation app Threads as a direct rival to Twitter, quickly earning the nickname "Twitter killer." We take a look at Threads' features and whether it’s worthy of the title.

2. Elon Musk Rebrands Twitter to ‘X’

Meanwhile, Twitter has undergone a complete rebranding and emerged as "X," hinting at new features and improvements for its users.

3. Meta Launches Open Source Llama 2 Language Model

On the AI front, Meta once again takes the spotlight with the introduction of Llama 2, a ChatGPT-like open-source large language model with various integrations and multi-platform support.

4. Microsoft Unveils Bing Chat Enterprise, Visual Search

Microsoft is also in on the action, unveiling Bing Chat Enterprise, an AI-powered chatbot service designed for professionals, along with the Visual Search feature.

5. Apple Tests Generative AI Technology with ‘Ajax’

Apple is also making significant strides into generative AI, reportedly developing an AI technology that could rival OpenAI’s ChatGPT.

Read more about these latest developments in the full Spotlight news features.

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