LivePerson CMO Shares Formula for a High-Performing Marketing Team in Exclusive Interview [DesignRush Spotlight]

Data, analytics, and measurement will be a priority for 75% of marketers by 2025. DesignRush interviewed LivePerson's leading marketing expert to gain her expertise in building a top-notch marketing team.

Econsultancy found that 75% of marketers will prioritize data and analytics & measurement in the next two years. This highlights the need to cultivate a marketing team ready to navigate the market's changing priorities.

DesignRush, a media platform and a B2B marketplace connecting businesses with agencies, interviews industry experts and thought leaders to get first-hand insights on the insider tips in business, marketing, and technology.

In our latest podcast, DesignRush spoke with Ruth Zive, chief marketing officer at LivePerson, to get an expert perspective on developing and maintaining a high-performing marketing team.

"You always want to hire people who are somehow better than you are," Zive says. "I'm a much better marketer with people on my team reporting to me who are experts, and then you have to trust them. If you're hiring an expert, trust them to do the job."

Highlights of our interview with Zive include:

• Her industry experience before joining LivePerson
• Streamlining processes at LivePerson
• Top game changers that shaped the marketing industry
• Tips for building a strong marketing team
• Advice for tech marketing beginners

Get additional insights from these resources:

• News: LivePerson Prepares for Product Launch in November
• Podcast: How To Build High Performing Marketing Teams

The past week was also marked by two important events:

• Centercode CEO Luke Freiler spoke to DesignRush about the best strategies to test your software efficiently
• Google finished rolling out its August 2023 Core Update, with DesignRush seeing major gains in organic traffic and keyword rankings.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

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