Next 15 Communications wanted to acquire M&C Saatchi. DesignRush looked into the potential acquisition and shared the details of the takeover attempt.
MIAMI - NOVEMBER 03, 2022
Back in October, DesignRush reported that M&C Saatchi investors would regather to vote on the Next 15 Communications holding group’s acquisition of the agency. The special session happened on October 31st.
DesignRush, a B2B marketplace connecting businesses with agencies, followed the situation and shared the details.
In the past six months, Next 15 Communications has lost a third of its value, which was one of the major concerns.
Next 15 Communications also offered an unfavorable per-share value for M&C Saatchi.
Hence, with 89% voting against it, the deal fell and M&C Saatchi still remains the largest independent agency in the world.
Read more about the acquisition failure in these Spotlight news features:
- Next 15 Attempts Unlikely Takeover of M&C Saatchi
- M&C Saatchi Retains Independence in the Face of Next 15 Takeover Attempt
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