Greg Galant, the CEO of Muck Rack and co-creator of The Shorty Awards, is a key influencer in PR and social media, shaping industry practices and trends.
In the 30th installment of the DesignRush Podcast, Muck Rack CEO Greg Galant focused on the essential role of personalization in PR, aligning with the fact that 46% of journalists receive over 50 pitches weekly.
With 22% of journalists explicitly requesting multimedia in pitches and 81% incorporating images in their content, Galant's strategies resonate with evolving journalist preferences.
His approach mirrors industry trends where one in five journalists seeks multimedia content, underscoring the importance of adapting PR tactics.
Highlights of our interview with Greg include:
- The strategic necessity of tailoring pitches for journalists
- How AI is revolutionizing PR practices by improving precision in targeting journalists and automating mundane tasks
- The role of Muck Rack in fostering long-lasting partnerships between PR professionals and journalists
Listen to the podcast on YouTube and Spotify for more on PR's technological and strategic evolution.
About DesignRush
DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
Notes for Editors
- If you'd like to feature DesignRush interviews, please include a linked credit to https://spotlight.designrush.com/ as the source
- We'd love to hear from you. Contact us at spotlight@designrush.com with your feedback or to discuss partnership opportunities
