88% of marketers who already invest in SEO allocated more or maintained the same amount of SEO budget in 2023. DesignRush interviewed Lily Ray, one of the most influential industry leaders in the U.S., to discuss SEO strategy essentials going into 2024.
Almost 90% of marketers invested the same amount or more in SEO in 2023. This points to the obvious importance of SEO in growing businesses this year and beyond.
In a recent podcast, DesignRush sat down with Lily Ray, the Senior SEO Director and Head of Organic Research at Amsive Digital to discuss how to apply the best SEO strategies in the age of generative AI.
"Google's new ranking systems or algorithm changes might seem sudden, but if you're observant, these shouldn't be surprising," says Lily. "Playing the long game and staying true to ethical SEO practices is key to navigating the ever-evolving SEO landscape.'
Highlights of our interview with Lily include:
- Focus on creating genuinely helpful content, avoiding violations of Google’s guidelines and take advantage of areas of your true expertise
- Consider creating less but more in-depth and interactive content, based on expertise and customer needs, with an SEO layer for visibility
- While quick results might tempt some to deviate from Google's guidelines, it's safer and more sustainable to play the long game and adhere to white-hat SEO principles
The full episode is available on YouTube and Spotify.
About DesignRush:
DesignRush.com is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources and personalized agency recommendations for vetted projects.
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