Jason Ciment, a digital marketing veteran and the CEO of Get Visible agency, delves into the art of unconventional marketing strategies in the latest episode of the DesignRush Podcast.
In the 36th episode of the DesignRush Podcast, Jason talks about the unexpected links between sales, high-end ovens, and cosmetic surgery, illustrating the power of innovative market targeting.
He shares how understanding consumer psychology and product positioning can create marketing magic, transforming ordinary products into must-have status symbols.
Jason, with over 20 years of experience, challenges traditional marketing norms and showcases the effectiveness of outsourcing digital marketing for cost-efficient, expert-driven results.
Key takeaways from our conversation with Jason include:
- Why outsourcing digital marketing offers the most cost-effective solution through access to specialized expertise
- How to prioritize lead generation to drive business growth and establish industry authority
- How Jason measures marketing success – it's about rankings, traffic, leads, and sales
The full interview is available on YouTube and Spotify, offering deep insights for entrepreneurs and marketing professionals.
About DesignRush
DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
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