We’ve ranked the top advertising and marketing agencies that deliver highly targeted campaigns and distribute them to the right platforms to drive engagement and purchases. Discover the best local and global companies below and use the filter to sort listings by location, team size, budget and reviews. Visit their profiles for more info.
Medina Communications is Denver’s premier full-service advertising agency generating results for our clients since 1996. Advertising agency services include unmatched media buying, graphic design, web site development, search engine optimization, social media management, and pay-per-click.&nbs...
An advertising and marketing agency is a company that offers professional services that include creating and handling ads and other forms of marketing promotion.
They help brands to:
Generate brand awareness
Introduce new products in the market
Educate the audience
Boost sales
And more
These companies employ experts specialized in marketing, analytics, advertising and customer behavior whose primary responsibilities include researching, planning, implementing strategies and measuring success.
Online advertising is highly measurable
What Does An Ad Agency Do?
Top advertising and marketing agencies often position themselves as one-stop shops capable of handling much of the marketing and advertising needs of their clients.
But depending on the size of the company, they might offer a huge variety of services, including everything from web design to social media management and traditional print campaigns.
The core services include but are not limited to:
Brand strategy: They create a long-term plan for brand development to help businesses achieve their unique goals. These strategies involve defining positioning, messaging and a brand’s differentiating factors.
Naming: They develop authentic and memorable names for brands and products to increase brand recognition and customer loyalty.
Brand identity: They focus on developing a full set of assets and standards around the brand's visual identities including logo, typography, color palettes, core messaging and packaging if applicable.
Advertising materials: They create marketing and advertising assets for various channels and media, from TV ads to radio spots, banner ads and billboards.
Media buying: They make efforts to place and position relevant creative ads according to a strategy designed to target the client’s audience and boost conversions.
Integrated marketing campaigns: They create and manage branding campaigns executed in a variety of channels.
And more
What Are The Different Types Of Advertising Agencies?
Modern advertising encompasses many platforms, channels and objectives.
Therefore, there are several types of advertising and marketing companies that we can divide based on the services that they provide their clients with.
How Much Do Marketing Agencies Charge For Their Services?
Most marketing agencies bill their projects on hourly rates and you can come across prices that range between $50 and $150.
Others can ask for a flat fee or a fixed price for specific services. In this case, you can expect to pay:
Media fees: 3% to 15% of spend
Social media management: $500 to $1000 per month
Services markup: 10% to 20% of the cost
And more
In addition, some companies may also ask for a retainer fee meaning you would have to pay a certain amount of money upfront to secure their services.
Why Hire An Advertising Agency?
These are the top three reasons why you should consider partnering with an advertising agency:
Better Targeting
People look at native ads 53% more than they look at traditional ads.(Sharethrough)
Unlike traditional advertising methods like TV, newspaper or billboards that target the audience inaccurately, native ads are based on highly accurate audience targeting.
These type of ads get higher click-through-rate (CTR) and perform particularly well for the following sectors:
Pet
Food & beverage
Family & parenting
An ad agency is capable of delivering engaging content and distributing it to the right platforms to drive purchases.
Measurable Efforts
Online advertising is highly measurable. However, it does require access to analytical tools and know-how to interpret them -- which are the key qualities of top advertising agencies in the US.
These tools provide companies with meaningful data that:
Shows what’s working and what’s not
Provides key info on the ideal customers
Allows further targeting ads to the most lucrative audiences
Unlike the analytics of traditional ads, the analytical data of online ads is highly accurate and more importantly, agencies can track their effectiveness in real-time.
Quick Results
The average Facebook user clicks on 11 advertisements monthly. (Hootsuite)
Social ads are some of the most cost-effective methods to generate brand awareness online. When created properly, they have the power to drive more inbound traffic, improve your SEO rankings, increase your authority and boost brand loyalty.
Top marketing agencies are uniquely positioned to develop ads that trigger attention.
They will take the time to understand your target audience, their needs and pain points, create advertisements that drive CTRs and test their performance.
How To Choose The Right Marketing Agency For Your Business
Here are a few factors to consider when searching for the right marketing agency for your brand:
Vision: A top advertising agency should be able to provide you with innovative campaign ideas and creative ways in which to execute them to achieve the best results. However, you should go into any meeting with a potential partner with some ideas of your own. Before you choose an ad agency, have a vision for where you want your brand to go.
Portfolio: Be proactive in gathering information about the best advertising agencies in the USA, their previous clients, their successful (or unsuccessful) campaigns, and the emerging trends or elements you’re interested in incorporating into your own campaign. Not every agency will be forthcoming, so rely on yourself to get the information you need to stay in-the-know.
Company culture: Although clientele and work experience are important, an agency’s company culture will tell you a lot about the employees they attract, their workflow and process and whether or not they will be able to adapt to your brand identity throughout the course of a campaign. Take note -- particularly during in-person meetings and pitches -- of their workspace and the employees around. Do they look like they are inspired, hardworking and enjoying their time at the agency? Chances are, if they align with your business’s beliefs and are upheld, you’ll be able to strike up a positive working relationship.
Talent pool: When you enlist the help of an advertising company, you aren’t really hiring the company -- you’re hiring their talent pool. Therefore, it’s critical to recognize exactly who will be working with your brand and what they bring to the table. Request potential team members’ names, previous experience areas of expertise and prior campaigns during the screening process. This will determine the growth and innovation that the best advertising agency as a whole can foster, potentially increasing its worth.
