What Is Strategy Consulting?

What Is Strategy Consulting?
Article by Zarah Ariola
Last Updated: June 01, 2023

In this article, we will explore what strategy consulting is, how it benefits businesses, and the key responsibilities of a strategy consultant. If you were thinking of starting a career in this field, we also prepared a step-by-step guide on how to get into strategy consulting.

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What Is Strategy Consulting?

Strategy consulting is a type of consulting service that focuses on helping organizations develop and implement strategies to achieve their goals. The process of strategy consulting involves identifying and addressing high-level strategic issues, such as market positioning, mergers and acquisitions, and organizational design.

Strategy consultants typically have expertise in business strategy, corporate strategy, and competitive strategy, and use a range of analytical tools and frameworks to help clients make informed decisions. Depending on the area of expertise, a strategy consultant identifies the current and future opportunities and challenges before making recommendations.

The goal of strategy consulting is to help organizations gain a competitive advantage, maximize value creation, and achieve long-term success. If your business needs strategic guidance, you can hire one of the top business consulting firms.

Why Strategy Consulting?

The concept of strategy consulting raises a few questions, such as:

  • Why do organizations need strategy consulting from external industry experts?
  • Should the management and executives of an organization be experts themselves?

The apparent need for strategy consulting lies in the fact that strategy consultants have the time and the ability to focus on the core issues a company is facing. This is not possible with the internal executives of the organization.

Strategy consultants are indispensable for their level-headedness. Unlike the board members, managers and executives do not have personal stakes in the business. This implies that they are free from any preconceptions and biases that can cloud their judgment on specific issues.

Strategy consulting allows a business to get an outside perspective, free from a personal investment in the organization. Devoid of any bias, strategy consultants put their best foot forward in getting an organization out of an impending crisis in the most strategic way.

What Does a Strategy Consultant Do?

When starting a new project, a strategy consultant would:

  1. Engage in detailed research and analysis of the goals and objectives of the client’s business. The primary purpose of this thorough analysis is to determine whether the organizations' existing practices align with what they want to achieve.
  2. Based on this analysis, the consultants offer strategic recommendations that the organization can implement to achieve better outcomes in the near future.
  3. Apart from this detailed business analysis, strategy consultants are responsible for providing their expertise on the competitive landscape and market research. This helps the client make well-informed decisions that ultimately promise the sound health of the organization.

Strategy consultants offer the client company:

  • Opportunity management, which is pointing out the new opportunities for revenue and product offerings
  • Budgeting advice comprising inputs on best practices to drive more revenue by cutting down costs
  • Production strategy recommendations to enhance efficiency in creating products

Strategy consultants, especially those working in the public relations field, can also implement the recommendations after offering them.

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4 Steps on How To Get Into Strategy Consulting

Here are the steps to becoming a strategy consultant:

  1. Getting the Appropriate Degree
  2. Gaining a Lot of Experience
  3. Networking and Building Connections
  4. Applying to Consulting Firms

Step 1: Getting the Appropriate Degree

Strategy consulting firms typically seek candidates with strong analytical, problem-solving, and communication skills. Therefore, to get into strategy consulting, you should aim to obtain a degree in a related field such as business, economics, or engineering.

You should also develop skills in areas such as financial analysis, project management, and data analytics through relevant coursework, internships, or extracurricular activities.

In reality, the boards of consulting firms do not have definitive education standards for hiring strategy consultants or web consultants, and they often prefer MBA graduates.

Step 2: Gaining a Lot of Experience

Most strategy consulting firms prefer candidates with prior work experience. You can start by working in a relevant field such as finance, marketing, or operations.

You can also pursue internships or consulting roles to gain experience in strategy consulting and build your network. With experience, strategy consultants learn how to make the executives trust their decision and advice.

Step 3: Networking and Building Connections

Networking and building connections in the consulting industry can be crucial for getting a foot in the door. You can attend industry events and connect with alumni or professionals through LinkedIn.

Consider joining professional organizations related to consulting such as the Institute of Management Consultants and The International Council of Management Consulting Institutes. This way, you can meet professionals in the industry and stay up to date on industry news and trends.

Step 4: Applying to Consulting Firms

Once you have gained the relevant skills and work experience, you can start applying to consulting firms. You should research the firms and identify those that align with your career goals.

Go for a strategic approach when applying for a job to maximize your chances of success. To effectively apply to a consulting firm, tailor your resume and cover letter. If you’re invited to an interview, make sure you go prepared.

What Is Strategy Consulting: Takeaways

Strategy consulting, apart from its apparent benefits for an organization, is also a fantastic network builder. A professional strategy consultant can gain a lot of new contacts in various industries and specialties.

Strategy consulting is high-profile work, on the one hand, and a matter of great help for an organization, on the other. It is all about critical thinking; the best strategy consultants emerge winners even in the most complex business transitional periods.

If you’re just starting your business and are hoping to grow with the guidance of a strategic consultant, hire one of the small business consulting firms and have them lead the way.

Strategy Consulting FAQs

1. What is strategy consulting vs management consulting?

Strategy consulting is rightfully considered a subset of management consulting. However, while management consulting emphasizes the health and performance of the company, strategy consulting has to do more with specific goals. Strategy consulting is more detail-oriented in that way.

2. What is the difference between consulting and strategic consulting?

Consulting typically provides expertise or advice on specific tasks or issues. Strategic consulting involves a broader approach, offering guidance on long-term planning, organizational development, and achieving overarching objectives.

3. What services do strategy consultants offer?

Strategy consultants provide services such as market analysis, competitive research, business planning, growth strategies, operational improvements, and organizational development to help businesses achieve their long-term goals and objectives.

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