Best Content Marketing Agencies Of 2020

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2017

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Forever a fan of the work the Baltimore Animal Rescue & Care Shelter (BARCS) does to save the 12,000 animals that come through their doors each year, idfive volunteered to help the shelter during the holiday season — a critical fundraising period. We created “Pay It Furward”, an integrated campaign highlighting the people and animals who depend on the kindness of donors. The campaign included a four-minute video viewed by tens of thousands of people, Milkbone “fortune cookies” wrapped with messages about BARCS fundraising and placed in Baltimore storefronts, billboard ads, emails to donors, a donation landing page, and cross-platform social media posts. Boosted by the nonprofit’s incredible army of advocates and brand champions, the campaign beat their #GivingTuesday fundraising expectations by more than 400% and helped bring in over $250,000 for the shelter in the month of December.

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Fitzwilliam Design Partnership






Background 
With a wealth of over 15 years of experience in delivering bespoke, high-quality housing projects to the private market, the Fitzwilliam Design Partnership is a highly skilled and qualified professional design team, ranging from seasoned architects, interior designers, to brand and marketing strategists. They take full project design ownership from start to finish, offering all design services under one roof. Ultimately, they want to bring the wide-ranging benefits that their private clients enjoy, into the mass housing market.
 
The Challenge 
Taking into account the existing professional identities and personalities of the partners, our challenge was to create and develop a new brand identity and communications that accurately reflects and represents each of the principals and ultimately to attract new clients, which will enable FDP to dynamically drive and expand their unified and one-design team service across key location across Ireland.

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BPM Partners is a financial consulting company that helps growing businesses find performance management software vendors and set up robust solutions when Excel is no longer sufficient.
The existing BPM Partners website was old, and looked it. 3PRIME was commissioned to migrate around 15 years’ worth of content and rebuild the site with a modern look and functionality. The client was extremely happy with the results.

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Metajive is the exclusive partner for Lyft.com and LyftBusiness.com. Metajive works with teams ranging from internal Creative, Engineering, Product Marketing as well as C-Level Leadership in order to manage OKR’s. We are currently in the process of deploying Lyft’s new design system. 
Metajive is making an impact in multiple business lines with Lyft by implementing a variety of company initiatives. From high-level strategy to production and content population, our needs vary from project to project but our dedication to being great partners never waivers. Lyft is a fast growing organization that is achieving radical growth through innovation and differentiation through design. 
The Metajive partnership has allowed multiple departments to free up resources while delivering a higher level experience to its users. With a fast-paced organization, we are proud to be part of a team making great strides in helping them fulfill their mission of helping cities operate more efficiently through transportation. Solutions Provided:UXDesignSEOServer Configurations On-Site Support 
 
 

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Established in London in 2010, Opilio Recruitment are the go-to digital recruitment agency for global brands, tech start-ups and everything in between. They have some incredible connections within the industry, with clients including Disney, Universal Music and the BBC.We were commissioned to create a new digital recruitment and testimonial brochures that reflected the work we have done on the refreshed brand. These brochures will be sent out to both new and existing clients as support literature with upcoming roles.
We also created a new set of brochures to support the executive recruitment packs that are sent out to Opilio clients and candidates. The Executive Search brochure was designed to target prospective clients who are looking to recruit an executive-level position, and the Competency Based Interviews brochure acted as a pre-interview guide for executive-level candidates. 
We also rolled out a wide range of collateral both online and offline including letterheads, business cards, CV and PowerPoint templates, email campaigns and social media templates. We are also supporting them in writing content for blogs, corporate literature, social media and the new website.
Overall, this has been a great project to work on which has evolved into an ongoing client relationship. We are currently working on a design and marketing retainer service which will feature predominantly on their social media channels including Twitter, Facebook, LinkedIn and Instagram.
TESTIMONIAL
"Honestly, I can safely say that in 20 years of running businesses I have never come across a team that quickly understand the needs of the clients and to only meet them but surpass them. They work quickly and stuck to the original brief and budget. Thank you to David and his team for a job well done. We have been so impressed we have actually retained their services indefinitely."
SHEBA KARAMATManaging Director, Opilio Recruitment

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WEB DESIGN & DEVELOPMENT:Our professional web design services tailor websites that are eye-catching while still providing all the functionality your company needs. VistaGraphics recognizes that today’s marketplace is not only consumer-driven, but it is also Internet-driven. That’s why we have developed the necessary tools that our clients need to thrive. From web hosting and custom web development to web design, VistaGraphics offers a host of cutting edge services.OUR SERVICES ALSO INCLUDE:Web Design & Development, App Development, Search Engine Optimization, Search Engine Marketing, Social Media marketing, Video, Reputation Management, Targeted Display and Personalized Online Analysis.GET A QUOTE TODAY!:https://vistagraphics.forms-db.com/view.php?id=24701

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Valu-reno is located in Delray Beach, Florida.  They specialize in the remodelling of kitchens and bathrooms and have over 20 years of experience. Five Star rating on Home Advisor.

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This 65-acre new community is one of the largest and most dynamic housing projects in the San Francisco Bay Area and will include retail, housing, and acres of new parkland and marinas. Radiant developed the brand for this community, positioning Brooklyn Basin as a new and contemporary neighborhood that brings the waterfront to life. To support the brand rollout, Radiant also produced a video featuring interview segments describing the project vision and clips showing how this new waterfront community will contribute to Oakland’s future.We also created a video for this project. Click this link to view: https://www.youtube.com/watch?v=hTHuC9juFR4&feature=youtu.be

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A group of physicians associated decided to form Total Orthopedics Sports and Spine. The group had spent several years under a different brand and was challenged with separating itself from it since it was engrained in the physical locations, along with their customer base. With a brand-new logo, modern website, visually appealing marketing collateral, and strong digital marketing strategy, the group was able to retain their patient base while attracting new ones.

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First Class Packaging is a B2B industrial packaging company based in San Diego that does business all over the world. Bop Design was hired due to its breadth of experience in industrial marketing. Bop Design created a new logo and website design for the industrial packaging company.
The new web design and company identity better resonates with decision makers in the government, high-tech, military and aerospace industry sectors. The new First Class Packaging website design highlights key brand differentiators throughout its B2B marketing: total concept, design in-house, idea origination, project leadership, etc.

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Challenges

• Quick competitive response shortened and reduced the impact of premium pricing on new product innovations and introductions


• Majority of the sales team had fallen into the order taker mode and were busy fending off competitive pressure to reduce pricing

• Completed a sales diagnostic including process, competency assessment, customer interviews, and competitor analysis


• Developed sales and marketing strategies to move behaviors from commodity based mind set and positioning to consultative high value sale with customers


• Created and delivered sales training to communicate new process and positioning in a two day workshop event for the entire sales force


• Provided follow-up consulting to help support reinforcement and performance management

• New sales process and positioning changed the dialogue with customers and focuses on value added


• Sales force focuses on improving customer’s business and becoming a trusted adviser


• Premium pricing on new products had greater staying power and customer insights provided fuel for RFP’s innovation pipeline

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Full Case Study available HERE.







We saw lots of opportunity with a well-established brand to build a strong online presence. Part of this included creating a design blog showcasing the expertise of La-Z-Boy’s in-home designers. From social media to digital advertising to strategic PR efforts using key influencers, Jelly helped La-Z-Boy enter the digital space with confidence.One of our integrated campaigns was a full-page colouring contest in The Province, a large Vancouver newspaper, which was also promoted on La-Z-Boy’s social media. Readers were encouraged to colour, cut out the page, and drop it off at their local La-Z-Boy store to win a prize package. We also directed online traffic to the Lifestyle Meets Comfort blog to print a copy and enter.In an experiential PR campaign, we partnered with our local WHL team, the Vancouver Giants and took over one of their sold out games. Prior to puck drop, we set up a La-Z-Boy lounge and encouraged people to sit in the chairs and rifle through all of the cushions for hidden prizes, including a golden ticket, winning them a spot in our on-ice musical chairs game at intermission. The battle was fierce and the lucky winner got to go home with a brand new La-Z-Boy recliner.We also partnered with two local YouTube stars who represented their love of La-Z-Boy and the Canucks by filming a music video parodying Iggy Azalea’s popular song, Fancy. Our “Comfy” version was featured on Daily Hive – Vancouver’s most popular blog – and received nearly $65,000 in PR coverage.The Results









La-Z-Boy’s specific objectives were to appeal to younger audiences, increase foot traffic in store, and create brand ambassadors. They experienced all that and more:- 6% increase in sales- 13x more Facebook fans- 22% increase in organic traffic to site- 1.7 million impressions + 4,410 clicks from digital ads- 8957 unique visitors to blog- $128,366.49 of monetized advertorial PR value

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To get the strongest results from its week-long campaign, Rinse, with the help of their agency, MuteSix, focused on finding the best-performing creative to deliver to the most appropriate audience.
Using A/B testing, the company determined a mix of lifestyle photos and screenshots of its app would be most effective. This strategy worked for Rinse in the past, and the company continues to test both its photo and its video ads.
To reach the right people with its ads, Rinse segmented its audience to target people aged 20-55 with a zip code in Los Angeles with ads different from those shown to people aged 20-55 with a zip code in San Francisco. Because the ads have a text component, Rinse decided to target only English-speaking individuals to ensure the maximum effectiveness of the ads.
The company also excluded people who had visited the Rinse website in the past, since this campaign was strictly for prospecting purposes.
Rinse set a manual bid, based on the statistical data it collected from earlier automatic bidding campaigns, and tracked the campaign using Facebook’s conversion tracking tools.

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Crosshead is an exciting, industry-changing folding bike brand based in Deal, Kent. The Company – and product range – has been eight years and five working prototypes in the making. Featuring exclusive, ‘Z fold’ technology, the perceived wisdom that folding bikes cannot be full-size and rewarding to ride has been turned upside down. While Crosshead bikes are small enough to be stowed on a train, stored under a desk and loaded into the boot of a car, performance comes first. To meet this imperative, the entire range boasts advanced design and engineering features, not seen on any other folding bicycle.
As with many things in business, launching a new product or service is about timing. The market for bikes and cycling products in the UK is forecast to be worth £1.25 billion by 2021 (Source: Mintel). While cycle usage in London alone has increased by 63% in ten years. The perfect climate for an innovative newcomer, providing a premium product. Yet, as Crosshead prepared to meet the open road (and the expectations of busy commuters), one piece of the jigsaw remained…
The development of the Company’s logotype and visual identity.
Outcome
As the brand’s ethos is firmly fixed on quality and craftsmanship, Fabrik provided the perfect fit. Working closely with inventor and managing director, Stuart Lambert, we created the Crosshead logotype. We then fed this into the development of a broader visual identity, which has been applied to the Company’s website, promotional videos and marketing communications.
To broaden Crossheads reach and appeal, the model line-up extends to bikes suited for most purposes, riding styles and terrains. From all terrain, sport and touring models, to an all out racer. Which created a dilemma, as all Crosshead folding bikes carry the same fit and finish. To distinguish between the range, Fabrik introduced a distinctive, but complementary, colour palette, which immediately identifies the model.

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The world-renowned Montreal Clinical Research Institute (IRCM), founded in 1967, was the first research centre in Québec to bring together fundamental science researchers and clinicians under one roof. Affiliated with Université de Montréal, and in a long-standing association with McGill University, it attracts international experts and contributes to important scientific discoveries. With its state-of-the-art technological facilities, the Institute brings together more than 35 laboratories working in the fields of cancer, immunology, neuroscience, cardiovascular and metabolic diseases, systems biology and medicinal chemistry. The IRCM also houses specialized clinics and a research center on rare and genetic diseases in adults.
Our mission : Implement our strategic recommendations in a new platform redesign, developed with a more robust solution that can support high-volume traffic and intense data demand. Optimized public functions enhance the user experience on the website while new administrative functions help research managers publish their scientific findings online quickly and in a structured way.The selected technology is robust, sustainable and scalable. It allows the IRCM to be agile, keep up to date and meet its many objectives. In addition, it saves the IRCM's scientific community time in terms of content management as it offers an advanced CMS where content is added only once but is published on the IRCM website and an external platform simultaneously.Interesting fact, we have merged 5 platforms together. That means nearly 600 pages of unique information and 7 levels of navigation to manage. Our expertise in user experience (UX) has enabled us to optimized the ecosystem by reorganizing the whole structure and reducing the number of pages to 104, grouped into 3 levels of navigation. The CMS enables research units to put their projects, publications and job offers online in a dedicated space.

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Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. Eschewing the usual guilt and sentimentality, it shows the pioneering results contributions have led to, all under the theme line, “Someday is today.” (Yes, the voice in the TV is indeed actor Michael C. Hall, a leukemia survivor.)
Results: TV, OOH, print and digital contributed to a media-surround strategy that in less than one year put LLS on the map as a leading edge charitable organization and produced a 50% lift in average daily donations at peak spend when all media were working together, and a 15% lift in site traffic during the flight. Ultimately we generated a significant ROI as annual online donations were 88% higher in markets exposed to our campaign.

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We have been working with Prism Media Group since mid-2017, assisting with their website development needs for their content marketing clients. In October we had the pleasure of working with them on a full-scale custom website redesign. Check out the before & after pictures.
This was our first Content Marketing Agency client, and it was such a perfect fit because we work with the importance of good content every day – it was like we were on the same page all the time, and the product of the redesign is something both we and the client are ecstatic about. It’s unique, modern, simple, elegant, communicative, and engaging.
The focus of the visual aesthetics of the site was to represent the idea of a prism in having various colors of the rainbow, while not sticking with the same old ‘ROY G BIV’ colors we grew up seeing in a color wheel (shoutout to Jerry at Andocia did an incredible job with the logo redesign and branding update for Prism). Without getting too literal, you’ll see ‘the rainbow’ represented throughout the site in color blocks that give you angles reminiscent of triangles or prisms.
An important concern we had to keep in mind during the design of the website was to avoid having the branding of Prism be too strong on the website, because there was a concern a potential client might not see a fit between that branding and their own. Prism’s job (which they are very good at) is to create content that fits and expresses their clients’ brands and then help broadcast to their target audience. So, having too overwhelming of a brand themselves might pigeonhole them into only winning clients with similar branding, which would be a disservice to both their company and to all the potential clients who would miss out on their great services.
This was a challenge, for sure. But oh man, are we in love with the result.

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Strategic & Creative Marketing has worked with both B2B and B2C targeted businesses for over 15 years.  We are experts at hyper-targeted paid campaigns on Social Platforms, so we make sure our customers’ ads are seen by real potential clients, not just a wide net of people.

• Our team has a working relationship with Facebook and other Platforms, so we stay on top of the latest changes or restrictions which means our client ads get approved faster and run better.

• We use Artificial Intelligence (AI) based software to continually monitor our paid campaigns to assure our clients are getting more views, more engagement, and are reaching the audience that is more likely to purchase.

• We are also part of an advisory group for Spark – an Adobe product for artwork & video design – so our graphics & video meet social media posting standards and are more eye-catching & engaging.

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CHALLENGE
Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions such as colic and diaper rash as scary and unnerving.
The two audiences require different communication. But as a startup with limited marketing funds, Evivo did not have the budget to market two entirely separate campaigns.



 











STRATEGIC SOLUTION
Evivo’s primary point of differentiation from other baby probiotics is its ability to restore the infant gut with good bacteria. Bacteria that enables proper immune and metabolic development, thus setting baby up for life-long health.
Armed with the consumer insight that moms want to give their babies an edge in life, a shift in messaging from the here-and-now reality of mom’s life with a new baby, to one focused on baby’s future was developed. A shift in messaging from the here-and-now reality of mom’s life with a new baby, to one focused on baby’s future, was developed. In addition, less dramatic visuals were introduced, lightening the tone as the brand delved further into highly proactive health matters.
The Future Starts Now campaign launched in digital advertising and social media, with additional support from influencers and website.
IMPACT
The new campaign was targeted to the same audience as the original blank; moms with a baby 6 months or younger. However, results indicate both target groups – first-time moms and experienced moms – found the refreshed messaging to be resonant:

• Sales increased 20%+ week-over-week for the six months following the unveiling of the new campaign


• Consumer reviews from first time moms increased 40%, while experienced mom reviews paced equivalently to the pre-refresh timeframe


• Social media engagement nearly doubled after introducing the new campaign

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Avista Pharma Solutions — an investor-backed CDMO — came to BAERING with three key needs:

• A strong brand message to unify three legacy businesses


• A significant increase in brand awareness that would match increased capacity resulting from capital investment


• A need to meet and surpass aggressive business-growth targets

• Strategic Brand Positioning


• Advertising


• Content Creation


• Public Relations

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THE CHALLENGE
Pathway needed to differentiate itself and attract new veterinary partners. As a growing company, it required a full branding exercise to establish vocal and visual consistency and a brand strategy that reflects its business strategy.
THE SOLUTION
A new name for the company, a visual brief and a manifesto video showcasing the company as change agents for good.
From there, we created a brand voice, design system, go-to-market materials, a launch activation and internal communications with a townhall launch.
THE RESULTS

• Over 140 clinics added to U.S. operations since 2017


• Resume submissions have grown 5x in 6 months


• Inc. Magazine just ranked Pathway Vet Alliance as one of the fastest growing private companies


• 35% growth in website traffic


• 450% revenue growth in under three years

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Our Client’s VisionCreate a series of three Halloween videos that will showcase a strong, powerful, sexy woman. Client's goal was to create a unique story telling viral campaign that also speaks to the core values of the Yandy.com brand.Design GoalsWe want to maximize the outreach and show a combination of lingerie and costumes. We tell three different stories that capture the mood and design tone, building anticipation and delivering the message.
Script to Screen We understand each client and industry is different. We start by telling the story through illustrations. This gives our client the ability to see how each frame will feel and how it will look. Once we refine the design direction, the fun begins.
Success is Measured As expected, the videos went viral and became the most viewed videos in Yandy.com history.  In less than one month, these videos garnered over a quarter million views and sales increased over 10% worldwide over last year.  

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Since 2015 LaviniaNext is the full-services communication agency for Almond Breeze in Spain.
Almond Breeze, brand of almond milk that belongs to the American cooperative Blue Diamond, contacted LaviniaNext with the idea of generating a long-term relationship in its introduction of the brand in the Spanish market. The first step was the realization of a blind tasting where the product was chosen as the best almond milk in terms of taste. From that moment on, a strategy was carried out with a positioning based on taste.
LaviniaNext conceptualizes and develops the entire communication of the brand in all its channels, including the creation and management of its website, social networks and annual campaigns.
The result is that the demand for the product currently far exceeds the supply.
The SoMe monitoring demonstrates a great eagerness to find product and the creation of a lot of content related to the brand by consumers.

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Integrated PR campaign