Best Content Marketing Agencies Of 2019

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Since 2015 LaviniaNext is the full-services communication agency for Almond Breeze in Spain.
Almond Breeze, brand of almond milk that belongs to the American cooperative Blue Diamond, contacted LaviniaNext with the idea of generating a long-term relationship in its introduction of the brand in the Spanish market. The first step was the realization of a blind tasting where the product was chosen as the best almond milk in terms of taste. From that moment on, a strategy was carried out with a positioning based on taste.
LaviniaNext conceptualizes and develops the entire communication of the brand in all its channels, including the creation and management of its website, social networks and annual campaigns.
The result is that the demand for the product currently far exceeds the supply.
The SoMe monitoring demonstrates a great eagerness to find product and the creation of a lot of content related to the brand by consumers.

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We have been working with Prism Media Group since mid-2017, assisting with their website development needs for their content marketing clients. In October we had the pleasure of working with them on a full-scale custom website redesign. Check out the before & after pictures.
This was our first Content Marketing Agency client, and it was such a perfect fit because we work with the importance of good content every day – it was like we were on the same page all the time, and the product of the redesign is something both we and the client are ecstatic about. It’s unique, modern, simple, elegant, communicative, and engaging.
The focus of the visual aesthetics of the site was to represent the idea of a prism in having various colors of the rainbow, while not sticking with the same old ‘ROY G BIV’ colors we grew up seeing in a color wheel (shoutout to Jerry at Andocia did an incredible job with the logo redesign and branding update for Prism). Without getting too literal, you’ll see ‘the rainbow’ represented throughout the site in color blocks that give you angles reminiscent of triangles or prisms.
An important concern we had to keep in mind during the design of the website was to avoid having the branding of Prism be too strong on the website, because there was a concern a potential client might not see a fit between that branding and their own. Prism’s job (which they are very good at) is to create content that fits and expresses their clients’ brands and then help broadcast to their target audience. So, having too overwhelming of a brand themselves might pigeonhole them into only winning clients with similar branding, which would be a disservice to both their company and to all the potential clients who would miss out on their great services.
This was a challenge, for sure. But oh man, are we in love with the result.

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Integrated PR campaign

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Frontier is a historical action-drama series following the chaotic and violent struggle to control wealth and power in the North American fur trade in the late 18th century. The series follows Declan Harp (Jason Momoa), a part-Irish, part-Cree outlaw campaigning to take down his rival, the ruthless Lord Benton (Alun Armstrong), who runs the Hudson’s Bay Company’s monopoly with an iron fist.
 
Denman was tasked with creating a rich, immersive, interactive experience that could both promote the series in advance of its premiere on Discovery Canada and on Netflix in the United States, and serve as a digital extension for fans of the show wanting to dive deeper into the motivations of the characters.
 
Dark Providence brings audiences into the world of Frontier. It is a dynamic responsive website that presents six meticulously crafted films in which the character’s convey their ambitions, fears, motivations, and mistrusts. 

Like any good trailer, the stories are cryptic, revealing just enough to leave you wanting more. But unlike a traditional trailer, this experience is fully interactive. Visitors not only get to choose the order of the films they explore, but within each they get to direct the visual experience using their keyboard.
 
A dark, moody soundtrack accompanies beautifully designed story gateway screens, each replete with playful gyroscopic (mobile) and mouse-based parallax effects to give a sense of richness and depth. 
 
View a case study: https://denman.digital/portfolio/frontier-dark-providence/   Visit the website: http://frontierexperience.ca/

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Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. Eschewing the usual guilt and sentimentality, it shows the pioneering results contributions have led to, all under the theme line, “Someday is today.” (Yes, the voice in the TV is indeed actor Michael C. Hall, a leukemia survivor.)
Results: TV, OOH, print and digital contributed to a media-surround strategy that in less than one year put LLS on the map as a leading edge charitable organization and produced a 50% lift in average daily donations at peak spend when all media were working together, and a 15% lift in site traffic during the flight. Ultimately we generated a significant ROI as annual online donations were 88% higher in markets exposed to our campaign.

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City Brew Coffee has become a local favorite across Montana, Wyoming and North Dakota, but struggled with scaling up as their popularity and market increased. Over the years we worked with them, they expanded to multiple locations, cities, and states, which posed challenges for keeping branding and culture consistent, plus rolling out new coffee drink and food trends in a timely fashion.
With coordinated strategic planning a year in advance, we wanted City Brew to see trends before they started fading. We pushed them to think broader than just the next big latte, and they’ve grown to enjoy packaged distribution in hotels and box stores, including Costco, and to become locals’ favorite coffee seller, whether they’re in their cars or trying to burn the midnight oil at a local shop. Our work for City Brew won two ADDY awards in 2014 for campaigns focused on the Christmas holiday and the company’s anniversary.

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Strategic & Creative Marketing has worked with both B2B and B2C targeted businesses for over 15 years.  We are experts at hyper-targeted paid campaigns on Social Platforms, so we make sure our customers’ ads are seen by real potential clients, not just a wide net of people.

• Our team has a working relationship with Facebook and other Platforms, so we stay on top of the latest changes or restrictions which means our client ads get approved faster and run better.

• We use Artificial Intelligence (AI) based software to continually monitor our paid campaigns to assure our clients are getting more views, more engagement, and are reaching the audience that is more likely to purchase.

• We are also part of an advisory group for Spark – an Adobe product for artwork & video design – so our graphics & video meet social media posting standards and are more eye-catching & engaging.

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Syrreo is a business management application with integrated workflow, CRM, quotes, orders, projects, task modules & invoices. This app has been used internally by our client.

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DISCOVER
Abbey was running her ecommerce business through a combination of Etsy to sell her products and a personal WordPress blog to share DIY’s and recipes. While it was working well enough for the sale of her enamel pins, she wanted a better way to sell her custom embroidered jackets and bring her blog and storefront together in the same environment. She also wanted a chance to and a website that truly expressed her company. Our goals were to create an easy e-commerce experience for Abbey’s growing business and a website that expressed the tremendous amount of fun and sass that Daily Disco fans have come to love.
DESIGN
Taking inspiration from Daily Disco’s extremely popular Instagram account, as well as the custom embroidery, we pulled together a color palette best described as a “fiesta.” It included a hot pink used in Daily Disco’s new logo, as well as green, aqua blue, yellow, and red.
To capture the bold and sweet nature of Daily Disco, we paired two fonts together: a thick san serif called Proxima Nova and a curly, handwritten font called Quimby Mayoral. We also developed several hand-drawn patterns to be used across the site for texture and interest.
DESIGN MADE FUN
We wanted everything about the shopping process to be fun. This led us to explore a non-traditional grid where products were laid out on cards in a diagonal scrolling pattern down the page. When you hover over a product, it releases what we call “confetti” or little icons and a big, fun word that represents that product.
We also designed custom icons to represent the categories of her blog. With bright colors and a clean illustration style, these added a pop of fun to an otherwise functional piece.

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The Challenge
Despite its reputation among clients as a premiere digital solutions agency, many decision makers visiting the agency website viewed the company as a commodity development agency. As a result, the company was frequently offered low value development work with low margins.

Our Approach
In order to position the client as a provider of premier digital services and solutions, we took the following steps:

• Analyzed popular search terms of the company's target audience and created original content that attracted decision makers.


• Overhauled existing web copy, adding the relevant services and solutions which were missing from their current website.


• Redesigned the new website experience to adhere to the best B2B design practices.

• Improved the company's findability and SEO rankings.


• Increased qualified sales leads.


• Drove incremental sales through new service offerings.

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Great Tone. Long Life. Bright Sound. Smooth Feel. 
Our charge was to infuse these attributes into new packaging that immediately projects Elixir's leadership position. Our goal was to do so while improving both Stop-Ability and Shop-Ability, both at retail and online.
The results and impact exceeded our clients expectations and sales projections - while also saving costs and time in manufacturing - and elevating the brand to its rightful category leadership position. 

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Area.Technology / UI/UX design / eCommerceThe Challenge.- Redesign their old online Woocommerce store from scratch.- Develop tailor-made functionalities and modules.- Integrate and connect Woocommerce and Salesforce for a betterbusiness processes management.Methodology.- SCRUM to make partial deliveries and continuous meetings with the client.- Processes for the synchronization, management and communicationbetween teams.- Continuous code integration through central repository.- Test driven development (TDD).Product Design.Continuous improvement process using the latest technology, designand creativity trends, with the objective of clients having a memorableconnection and interaction with the brand through any channel.Milestone.- Speed/performance web optimization (reduction x5).- CRO (purchase) +23%.- +15 front-end personalizations and +25 tailor-made functionalities.- Migration: 2100 clients and 320 products.Link to Case Study:https://www.lyra.digital/caso-de-exito-birchman-viseo

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BACKGROUNDThe Fairway Villas is a for-lease luxury villa community located in Lenexa, KS. As a new housing development area, our client needed a new website along with branding and logo design.CHALLENGEThe Fairway Villas are within walking and biking distance of Lenexa’s newest urban core. We needed to communicate the luxury of maintenance-free living and the benefits of downsizing without compromising the perks of home ownership.AUDIENCEThe Fairway Villas are open to anyone looking to downsize. Most residents are nearing retirement or are already retired. Leases are one year providing the flexibility to try out villa living.  SUCCESS/RESULTSAs a result of our clean website design, our client has been very pleased and continues their partnership with Novella. We create their marketing plan, design concepts and help with social media campaigns. Check out their website here: fairwayvillascitycenter.com

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WORLD’S FIRST BLOCKCHAIN-BASED INVESTMENT BANK BY CGCX, IBH CAPITAL, AND ARCHIPELAGO
Read the whole article by the link: https://bitcoinist.com/worlds-first-blockchain-based-investment-bank-by-cgcx-ibh-capital-and-archipelago/This cooperation marks the creation of the world’s first physical blockchain bank located in Labuan, Malaysia. The expertise-rich synergy of the successful industry players aims at establishing a blockchain-based investment bank with a dedicated division for handling crypto, the blockchain, and other digital banking-related operations. The parties’ multifunctional landscape allows for dealing with all relevant road hurdles in an effective and timely manner.
It is a bold step of an evolutionary stage that further advances business expansion of the partnering companies.
CGCX.io backs the technical innovation by offering a crypto exchange platform with a versatile service range for all end participants. The company is based in Singapore (license number UEN 201814950K), and their recently concluded ICO raised $32.5 million. With a current daily trading volume of a $10 million, the company has a solid financial base for the new spiral of development.
According to the CEO of the company, Anandh Swami, “Unlike most exchanges that offer only cryptocurrency trading, CGCX.io is setting itself apart in the Distributed Ledger Technology field by providing five platforms rolled into one to offer a wide variety of services to its customers.”
Now the team is striving to build a bridge between traditional and crypto investment worlds by joining efforts with the companies equally interested in increasing their digital technology capabilities...

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The Beestro is a gourmet cafe & bistro in Bangkok. We were approached to create the full brand narrative, brand naming, direction, collateral and tone of voice for the brand.
We wanted to translate a modern yet nostalgic brand. Earth tones and a series of elegant fonts were carefully selected to bring out a presence that is quiet yet confident. The final result has refinement and pragmatism stitched into its details and finishing, portraying maturity and confidence with a touch of inspiration.

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Saint Mary of the Woods College (SMWC) contacted MJK to help them create a new, mobile friendly website for the college. The previous website was not mobile friendly, and had become unmanageable at over 1,500 pages. SMWC wanted to create a new website with fresh copy and photography that is world-class, scalable, secure, and easy to maintain via WordPress.
User Experience DesignMJK began by conducting research which included a complete content audit of the 1,500+ page website. The audit was performed using a collaborative software which enabled our user experience experts to present an optimal sitemap for the new website. SMWC was then able to review, organize, and comment on content pages within the interactive sitemap, and eliminate any old content pages.
Website PrototypeOur user experience designers then produced a working grayscale prototype of the new website that was fully interactive and viewable on desktop and mobile phone devices. This approach enabled the client to navigate the website and get adequate administrative buy-in on the proposed architecture before design and development began.
Website Look & FeelA key point of difference for the college is its connection with nature and wildlife. It’s not unusual to see students horseback riding on campus. This led our award-winning designers to place leaf-like design elements within the site to help convey the college’s unique wooded campus environment. Large, beauty shots of the students, the building architecture, and the campus grounds give visitors a glimpse of what life is like at the college. Several info graphics also help to convey key facts to help students determine if the school is right for them.DevelopmentMJK leveraged WordPress CMS to manage the content for the enormous website.ResultsThe client continues to receive tremendous feedback on the design and usability of the website. To visit the website, please go to smwc.edu.

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ACE Home Services goal was very direct: Drive Leads. Increase Sales. ACE came to Youtech in hopes of gaining more calls and qualified leads, which in return, would result in more sales. In a competitive operation such as this, ACE had the top-notch quality, they just needed the finishing touch to bring awareness to all they had to offer.




Luckily, Youtech was able to fix that, using PPC and SEO to make the ultimate impact.








Youtech provided a forefront marketing strategy that optimized the number of people reached by ACE Home Services, using PPC and SEO as the back legs of its gameplan.








Through PPC and SEO efforts, Youtech created polished Social Media, Website, and ad content, improving clarity, preciseness, and allure to grasp the full attention of potential customers. ACE Home Services’s website contained bulks of information that Youtech was able to gather, reorganize, and prioritize, and even now Youtech is currently revamping their Website to ensure critical success.










Youtech utilized local SEO to drive higher keyword rankings and conversions for ACE Home Services. Local SEO is a hyper-specific and effective way to market ACE’s local business, helping promote their services to local customers at the exact time they’re looking for them online.
Since taking over ACE paid advertising efforts, and making numerous optimizations, Youtech increased nearly all metrics within their campaign and eliminated wasted spend. In total, Youtech has:





Youtech’s ongoing internal optimization process gives us the ability to constantly stay up to date with the client’s advertising efforts and make changes on the fly to help generate the most qualified leads for clients.




 
 










 

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WHAT WE'VE DONEBurlington Furniture is an independent, locally owned furniture retailer and design center. It’s been the one-stop-shop for furniture, lighting and design services in Burlington, Vermont for 30+ years. They now occupy a 28,000 square foot showroom filled with a wide range of modern and contemporary home furnishings.
Incorporating the “design-forward” experience of visiting the furniture showroom needed to come through on the website, and Bytes worked closely with a local creative agency in order to do just that. The new site is clean, easy to navigate, and prominently features their contemporary furnishings. Burlington Furniture is now a full-service client, relying on Bytes to manage all aspects of their digital strategy.DIGITAL MARKETING RESULTSOur Facebook advertising efforts for Burlington Furniture have been successful in promoting sales events and new furniture brands available in the showroom. On a monthly basis, we drive an average of 800 clicks to the Burlington Furniture website from ads. We’ve also grown the number of overall page followers to over 2,800, and captured an average of 30 new email addresses a month for the weekly newsletter that is sent out to customers.  The campaigns work together for not only driving traffic to the Burlington Furniture website, but also keeping customers informed, and ultimately growing traffic in-store.

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Custom Illustration

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The Project. SPANX, Inc. is a global women’s undergarment and activewear brand founded by Sara Blakely in 2000. Today the company, headquartered in Atlanta, can be found in over 50 countries and Blakely was named the world’s youngest, self-made billionaire by Forbes.






Since its inception, SPANX mainly focused on selling in brick-and-mortar retail stores and had not fully implemented a direct-to-consumer online model that truly met their customers’ needs. SPANX recognized that it was necessary to update their online platforms in order to improve their customer experience and stay competitive.Goals and Tactics. Together, SPANX and Visiture identified two main goals. The first was to enhance the user experience on the front-end with the addition of mobile shopping and a more efficient, user-friendly checkout process. The second goal focused on streamlining back-end operations to allow for continuous, scalable improvement.









To achieve these goals, Visiture’s team of CRO/UX experts and developers designed and built a new website using the Magento 2.0 platform. SPANX, a visual brand by nature, also wanted to update their online assets. Visiture worked with the company to implement customizable swatches, flexible layered navigation, product badges, and other key features which allowed the brand to quickly merchandise, while instantaneously tracking metrics in real-time using Omniture. All of this was accomplished while also reducing the checkout process from five steps to just one. 






Results.  

• 28% Increase in AOV


• 40% Increase in Conversions


• 40% Increase in User Sessions 


• 10% Decrease in Bounce Rate

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Website, CMS, Mobile view Maintenance, Support and Digital AgencyPii Digital became the service provider for Brand South Africa in 2016 to strategies, design, develop and integrate all Brand South Africa's for digital entities into a single platform, whilst maintaining.https://www.brandsouthafrica.com/

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Flow Water was looking for a creative way to tell consumers why their water is  environmentally friendly and health-conscious product. By utilizing a custom abstract character to tell the Flow story, the video remains appealing to a wide demographic.
https://vimeo.com/280404028

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SquarePet Website
SquarePet is a brand new pet food company looking to provide pets with the perfect protein, low carb, and limited ingredient formulas. Tasked with launching the brand from the ground up, we found the personification of pets to really resonate with potential consumers, leading us to create a fun brand backed by science.
Category: Website, Branding

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CHALLENGE
BD created the Vacutainer® Eclipse™, Signal™ and UltraTouch™ blood collection systems – beautifully considered devices that were designed to please end users and payers alike. The problem? Even though extensive customer profiling work had been carried out, each sales person and market sold the products in their own way – losing many of their key benefits.
OUR SOLUTION?
A bespoke Digital Sales Aid (DSA) that integrated with Big Tin Can. By creating one centralised DSA we ensured that all sales reps, no matter what country, sold the products in a consistent fashion – with the key product selling points as the focus. The DSA also enabled the content to be segmented by customer profile and could be updated instantly via an intuitive CMS – saving BD thousands in print costs.
PROJECT SCOPE

• Digital Sales Aid


• Animations


• Value propositions


• Product narrative

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Content marketing has become an essential part of any digital marketer’s toolbox. It is ubiquitous, a common component of online campaigns for everyone — from mom and pop stores to multinational conglomerates.
But while more content than ever before is currently being produced, most of us are still making a colossal mistake. We are investing more of our time, money, and resources into producing the content, than we are ensuring people actually get to experience it.
Companies around the globe are guilty of investing too much time and budget on the production of their content, and not enough on its amplification. Often they are producing infrequent piece-meal content on an ad hoc schedule.Recognizing that this is a common challenge for marketers, we developed the concept of the “Three Piece Meal” — a content marketing campaign neatly packaged into an easily digestible format with easy-to-understand pricing.
The inspiration actually originated from the fast food sector; where meal combos that package menu items together into a quick, easy, and affordable bundle are becoming increasingly popular.
So, we decided to take the same approach when it came to content — only instead of combining fries, chicken, and a drink into a single combo, we’ve packaged together the top performing elements of a successful marketing and distribution campaign.
To demonstrate the concept, we produced a short video at our office’s favorite fried chicken spot. If you’re the kind of person who prefers moving pictures to the written word, then now is the time to watch the below video. It’s a nice shortcut to help you learn how to effectively amplify your own content.
Watch the video: https://hubs.ly/H0hsKL40

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Turtle Mat have customers who like to order online or by telephone.  There was an issue in that their telesales team had no access to online orders or customer information.  So people ringing up to enquire about an order were often given the incorrect information as the telelsales team had no access to online orders.
Turtlemat use an outsourced telesales company who are used to working with their own software, so it was a challenge to build them something that would be easily adopted and easy to use.  When we produced the final call centre software for them we were told that it was the best that they had ever used from a 3rd party provider.
Now when ever any calls to discuss an order which was placed online, or if they look up an order online which they placed by phone they get the same information. Telesales staff also now have access to all the online offers and promotions running at any one time.
The integration of the call centre software was part of an e-commerce project linking Call Centre, Fulfillment House and Website all together.

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Fourex initially approached ifour with a brilliant idea, a self-service multi-currency exchange kiosk, but no branding or website, just their name. On the verge of launching their first permanent kiosks, Fourex knew they needed branding that would stop customers in their tracks and to simply explain their innovative product. The same could be said of the website.ifour created a flexible, clean brand that would be appropriate in a range of global settings, looking ahead to future growth. By creating a friendly, approachable mascot in the form of Freddy, the brand is easily explained through an animated process on the website. A simple animated explainer video introduces the benefits of using a Fourex kiosk, which was used as part of the crowdfunding activity through Crowdcube. Behind the scenes, the website automatically updates the exchange rates on the currency calculator and shows kiosk locations with a branded Google map fed in by API. To support the growth of social media audiences, ifour ran 6 months of social media campaigns to reach key audiences on different channels and created a wide range of content to deploy on the Fourex website, driving traffic, brand awareness and engagement.Fourex has continued to grow as a business whilst being recognised by a range of awards and industry experts, including winning the Virgin Business Pitch to Rich 2015 competition, being awarded The Lloyds Bank National Business Awards 2016 Entrepreneurs of the Year and recognised by the Financial Times and Mishcon de Reya for the 2017 Leap 100, the 100 most exciting and fastest growing companies in the UK. Using the video ifour created, Fourex were able to successfully crowdfund their £275k target through Crowdcube in just 8 days. In just under three weeks they raised over 244% of their target, and with a whopping £673,000 of investments, the opportunity was closed. Crowdcube have told Fourex it was one of the most successful campaigns they have ever had.

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While maintaining an outstanding reputation in the skilled nursing and assisted living segments, The Woodlands has also enjoyed success with their independent living apartments, always maintaining a 95% or higher occupancy rate.In October 2017, The Woodlands broke ground on 28 independent living villas with 4 spacious 3-bedroom floor plans featuring garages and luxurious design choices. The community’s leadership recognized the need to promote their growth—to better reach seniors interested in “Living the Villa Life.”They wanted alternatives to one-size-fits-all communication strategies. They wanted content that dove deep; content that could tell the story of the community, its residents, staff, and services. Their internal team needed additional bandwidth in order to accomplish these goals, so The Woodlands engaged with EnVeritas Group, a creative content agency that’s making its presence known in the senior living space.Our team introduced and implemented a month-to-month content plan comprising:

• The regular creation and publication of people-focused blog articles highlighting what it means to be part of The Woodlands community.


• Easy and consistent governance of all messaging, including tone, voice and style across all platforms via a new content style guide.


• A monthly editorial calendar to guide social media posts and engagement with users.


• On-site visits by a professional photographer, as needed, to enhance the visual component of storytelling.


• A plan for engaging with current residents and encouraging them to review the community on their Google My Business and Facebook listings.