In the digital age, investing in graphic design tools can be a game-changer for businesses and marketers. With the right graphic design software, the sky's the limit when it comes to brand storytelling and customer engagement.
In this article, we outline the best graphic design software, free and premium versions, that designers of various skill levels and skill sets can leverage for different purposes.
Table of Contents
- What Is Graphic Design Software?
- Top Subscription-Based Graphic Design Software
- Top Free Graphic Design Software
- Types of Graphic Design Tools
- How To Choose the Best Graphic Design Software
- Why Should Marketers Invest in Graphic Design Tools?
- Best Graphic Design Software Takeaways
- Graphic Design Software FAQs
What Is Graphic Design Software?
Graphic design software is a tool or set of tools that designers and graphic design companies leverage to create and edit visual content.
This includes working with different artwork like:
- Images
- Logos
- Animations
- Website mockups
- Page layouts
- Posters
- Interactive PDFs
- Brochures
- And more
These tools help product designers, package designers, web designers, game developers, and other types of graphic design professionals to create high-quality visual content as well as boost their productivity.
Top Subscription-Based Graphic Design Software
These are the best premium graphic design tools on the market:
- Adobe Photoshop
- CorelDraw Graphics Suite
- Adobe Illustrator
- Adobe InDesign
- Xara Designer Pro X
- Canva
- Sketch
- Corel Vector
- Affinity Designer
1: Adobe Photoshop [Free Trial Available]
Adobe Photoshop is one of the best graphic design software used by 90% of the world’s creative professionals, according to the computer software company.
The tool is synonymous with photo editing and offers features of various complexity. From basic image cropping to designing logos and making animations, designers of every level can use it to create artwork.
Key features:
- Auto creations including slideshows, collages, and effects
- Intelligent editing like adding motions, adjusting facial features, and adding fun filters and effects
- Step-by-step guided edits such as moving, scaling, and duplicating objects, replacing backgrounds, and creating multi-photo texts
- Sharable photos on social media and other platforms
- Effortless organization including finding photos faster with auto-tagging
Supported platforms:
- Windows, Mac
Skill level required:
- Entry to advanced
Pros:
- Equipped with 3D design capabilities
- Integrated stock library
- Capabilities for performing professional color grading
- Smooth file transfer between different programs
- Ease of editing different image formats
- Cloud storage
- Customizing images for social media
- Complimentary mobile application
Cons:
- Expensive
- Consumes a lot of space
- Impossibility to create true vector files
- Incomplete updates or untested beta versions
Cost:
- $20.99 /month
- Free trial? Yes, seven days (credit card required)
2: CorelDraw Graphics Suite [Free Trial Available]
The CorelDraw Graphics Suite is a full package bundle that offers pro-level features allowing professional designers to create vector illustrations, use various layouts, edit photos, and take advantage of typography tools to deliver outstanding design projects.
This best graphic design software is always up-to-date and includes powerful tools, like customization options, that help designers work faster and smarter.
Key features:
- Vector illustration and page layout
- Image editing and pixel-based design program
- Font exploration and management tool
- AI-powered bitmap-to-vector tracing
- Online vector illustration via a web browser
- Screen capture tool (only available in Windows version)
- RAW photo editor
- Creative web content development
- Publishing directly on WordPress
- Cutting-edge typography
Supported platforms:
- Windows, Mac
Skill level required:
- Advanced
Pros:
- Flexible payment
- Capabilities to export files in up to 48 file types
- Customizable UI environment
- Content exchange
- Smooth transition from desktop to tablet mode
- Can handle a large amount of data without being slow
Cons:
- Not easy to use for beginners
- Documentation is not available with all features
- Less-than-perfect updates
Cost:
CorelDraw offers two types of purchase options for its graphics suite including:
- Annual plan: €36.58/month or $439.00/year
- One-time purchase: $859.00
- Free trial? Yes, 15 days (no credit card required)
With both options, users can get a 30-day money-back guarantee.
3: Adobe Illustrator [Free Trial Available]
Adobe Illustrator is another great tool from the company’s Creative Cloud that shares similarities with Adobe Photoshop. However, unlike Photoshop, Illustrator is centered around vector design.
Using this best graphic design software, designers can create different types of artwork, from logos to website mockups and page layouts. Adobe Illustrator is most suitable for professional designs since it offers a wide range of tools, allowing them to create designs fast.
Key features:
- Drawing
- Collaborative editing
- Snap-to-pixel capability
- Color synchronization
- Import and export of settings
- Custom design options
Supported platforms:
- Windows, Mac
Skill level required:
- Advanced
Pros:
- Helpful user interface
- Smart guides
- Integration with other Adobe products
- Wide variety of tools
- Supports precise editing
Cons:
- Takes up a lot of space
- Steep learning curve
Cost:
Graphic designers and artists can purchase Adobe Illustrator:
- As a single app for $20.99/month
- As part of the Creative Cloud for $54.99/month
- Free trial? Yes, seven days (credit card required)
4: Adobe InDesign [Free Trial Available]
Adobe InDesign is another must-have best graphic design software from the company’s Creative Cloud that allows users to create stunning artwork for the publishing community as well as collaborate with writers and editors.
The tool is used both in print and digital media, particularly for laying out magazines and newspapers, posters, interactive PDFs, brochures, reports, and e-books, among other projects.
Key features:
- PDF accessibility enhancements
- Alternative text
- Tag page items
- Text management in Creative Cloud libraries
- Object styles
- Endnotes support
- Paragraph borders
- Adjusting layouts
- Automatic resizing and arrangement of images
- HTML export
Supported platforms:
- Windows, Mac
Skill level required:
- Entry
Pros:
- Low learning curve
- Huge selection of fonts
- The capability of resizing multiple objects
- Intuitive cropping and resizing features
- Combining graphics and texts to optimize files
Cons:
- PDF formatting is not perfect
- Suitable for enterprise use only
- Not very user-friendly for new users
Cost:
Similarly to Adobe Photoshop and Illustrator, you can purchase InDesign as:
- As a single app for $20.99/month
- As part of the Creative Cloud for $54.99/month
- Free trial? Yes, seven days (credit card required)
5: Xara Designer Pro X [Free Trial Available]
Xara Designer Pro X is a popular graphic design software with powerful features for illustrations, photo editing, web design, and desktop publishing. With simple drag-and-drop functionalities, hundreds of template layouts, and design elements, designers can create custom work easily and quickly.
Key features:
- Direct action tools
- Desktop publishing
- Web design
- Graphic and photo design
- InDesign import
- Search engine optimization
- Custom layouts
- Creative effects
- HTML website creation
- Drawing tools
- Live effects
- PSD and PDF support
- Advanced photo manipulation
Supported platforms:
- Windows
Skill level required:
- Professional
Pros:
- Fast and easy to use
- Easy drag-and-drop features
- Infinite undo/redo
- Zoom to 25,000%
- Quality screen display
- Solid object editing
- Online editing and collaboration
Cons:
- Steep learning curve
- Product support isn't great
- Can be buggy at times
Cost:
- $14.99/month per single user, billed annually
- $19.99/month per single user, billed monthly
- Free trial? Yes, 14 days
6: Canva [Free Trial Available]
Canva is a drag-and-drop online editor that allows even non-experts to create designs easily and quickly, which makes it one of the best graphic design software tools for those with no prior design knowledge. This cloud-based platform comes equipped with a vast library of templates that users can leverage to create invitations, book covers, presentations, marketing materials, and many more.
Key features:
- Team collaboration
- Drag-and-drop gesture
- Precise cropping
- Photo effects
- Transparent images
- Design grids
- Stickers
- Photo frames
- Cloud storage
Supported platforms:
- Windows, Mac, Linux, iOS, Android
Skill level required:
- Beginner
Pros:
- No previous experience needed
- Easy to use
- Wide selection of high-quality templates
- Access from any computer and device
- Project collaboration and sharing
Cons:
- The free plan has some limitations
- Requires fast Internet
Cost:
You can opt for a:
- $12.99 monthly subscription
- $119.99 annual subscription
- Free trial? Yes, 30 days (credit card required)
Canva also offers a free graphic design software version that comes with less advanced features.
7: Sketch [Free Trial Available]
Sketch is a vector-based tool available exclusively for the macOS platform. It is most useful for designers working on iPhone, iPad, and macOS applications since it is most appropriate for building interactive prototypes for UI/UX purposes. While this best graphic design software is not developed for photo editing purposes, like Adobe Photoshop, it is great for designing various interface elements.
Key features:
- Vector editing
- Boolean operations
- Pixel-level precision
- Easy еxports
- Cloud sharing
- Prototyping
- Customizable shortcuts
Supported platforms:
- Mac
Skill level required:
- Entry
Pros:
- Easy to learn and use
- Low cost
- A massive library full of templates and responsive web design layouts
- Ability to design and collaborate in a single workspace
- Has a lot of plugins made by the community
- Export layer or groups as PNG files
Cons:
- Available only for macOS users
- Not suitable for print designs or illustrations
- Slow on updates
- Absence of automatic layout flowing option
Cost:
Sketch offers two pricing plans:
- Standard: $9 per month or $99 a year
- Business: $20 per month or $240 a year
- Free trial? Yes, 30 days (no credit card required)
8: Corel Vector
Corel Vector is a suitable tool for graphic designers, product designers, and web designers, helping them create high-quality vector graphics. It is an HTM-based software great for designing illustrations, logos, animations, and other types of artwork and marketing materials but also for editing photos.
Key features:
- Advanced vector editing
- Object transformations and distribution
- Image editing
- Organizing design projects
- Text and typography
- Live effects and adjustments
- Automatically saving Cloud files every 5 minutes
- Cloud integration
- Social media posts design
Supported platforms:
- Windows, Mac, Linux, Chrome OS
Skill level required:
- Entry
Pros:
- Easy to use and navigate dashboard
- Entirely customizable interface
- Cross-platform portability for Windows, Mac, Linux, and Chrome OS
- Friendly keyboard shortcuts
- Supports multiple file formats for export and import
Cons:
- Complex designs make it slow
- Lack of option for real-time collaboration
- Prototypes can’t be run on smartphones
- Many basic features are included in the Pro subscription
Cost:
- $69.99/year with a 30-day money-back guarantee
- Free trial? Not available
9: Affinity Designer [Free Trial Available]
Affinity Designer is a useful graphic design software and a low-budget alternative to Adobe Illustrator, which makes it most suitable for professionals who are in the early stages of design careers. This tool is a combination of vector and raster design tools that graphic artists, web designers, and game creators can use to create vector graphics, UX/UI designs, and concept art.
Key features:
- Pan and zoom at 60fps
- Live gradients, effects, and adjustments
- Real-time blend mode previews
- All transforms and curve edits previewed live
- Handles huge documents
- Snapping option
- Sophisticated typography
Supported platforms:
- Mac, iPad, Windows
Skill level required:
- Entry to advanced
Pros:
- Simple for beginners to use
- Sufficiently powerful for designers on a budget
- A wide selection of colors
- Advanced grids, snapping, and alignment
- Dynamic on-screen guides
- Unlimited artboards
Cons:
- Lacks natural perspective grid
- Doesn’t export files in AI
- No vector eraser in Designer Persona
Cost:
- Affinity offers its users to purchase a universal license at $169.99.
- Affinity Designer 2, Affinity Photo 2, or Affinity Publisher 2 individually costs $69.99.
- Free trial? Yes, 30 days (no credit card required)
Top Free Graphic Design Software
These are some of the leading free graphic design software tools on the market:
1: GIMP
GIMP (GNU Image Manipulation Program) is one of the most popular open-source image editors on the market that is equipped with many sophisticated tools, customization options, and plugins. Suitable for graphic designers, photographers, and illustrators, this tool has advanced photo retouching, drawing, and cropping capabilities like many expensive and widely known programs.
Key features:
- Highly customizable interface
- High-quality image manipulation
- Original artwork creation
- Graphical design elements
- Art for user interface components and mockups
- Programming algorithms (multi-language support including C, C++ and Python)
- Color management
Supported platforms:
- Windows, Linux, Mac, Solaris, BDS
Skill level required:
- Entry
Pros:
- Clean and easy-to-use user interface
- A great number of tools for a free program
- Tutorials for every feature
- Regular updates
- Option of working on a modular and single-window interface
Cons:
- Not as quickly updated as other programs
- Not as intuitive to use for macOS users
2: Inkscape
Inkscape is a cross-platform and free graphic design software most suitable for beginners interested in vector drawing. It is a user-friendly option with flexible drawing tools that graphic designers, illustrators, and web designers can use to create easy and quick designs for any purpose.
The tool focuses on the SVG format as its primary file format and has many available filters and a helpful community for beginner designers to grow.
Key features:
- Object creation (drawing tools, shape tools, and a text tool)
- Object manipulation (transformations, Z-order operations, grouping objects, alignment, and distribution commands)
- Fill and stroke (color selector, a gradient editor, pattern fills, path markers)
- Text support
- Rendering
- File formats
Supported platforms:
- Windows, Linux, Mac
Skill level required:
- Entry
Pros:
- Easy to use
- Regular updates
- Easy personalization of code
- Lots of filters
- Supports multiple gradients
- Comes equipped with Bezier handles
Cons:
- Can be slow sometimes if a complicated process involves rendering
- Compatibility with Illustrator is not impregnable
- The macOS version comes with certain errors
3: Vectr
Vectr is an open-source editor and free graphic design software for creating 2D vector graphics mostly used by beginners and amateur artists. It is not the best option for professional graphic designers because it might not include all the advanced features they might need. This best graphic design software offers users detailed guides and tutorials to help them bring their designs into reality.
Key features:
- Arrange elements
- Align elements
- Gradients
- Pathfinders
- Shape tools
- Fills and strokes
- Pen tool
Supported platforms:
- Windows, Linux, Mac, Chrome OS
Skill level required:
- Entry
Pros:
- Very friendly for beginners
- Good selection of tutorial videos
Cons:
- A bit limited in capabilities
- No advanced features
- Lack a good library of shapes and icons
Types of Graphic Design Tools
While some graphic design tools come equipped with a number of features that designers can use to create different types of artwork, some of them have a single purpose. Based on their functionality and purpose, we can divide them into three main categories:
- Desktop publishing tools: These types of programs allow designers to create visual communications like page layouts, business cards, and brochures that they need for digital use or printing.
- Photo editing tools: Designers take advantage of photo editing tools to alter digital images, illustrations, and prints. They come with a wide set of features like cropping unwanted parts, adjusting brightness and contrast, replacing look, and more.
- Drawing tools: Also known under the name of drawing software, these tools help designers create art and illustrations. They allow for precise dimensioning and positioning, and users can easily transfer them to other systems.
How To Choose the Best Graphic Design Software
Here are a few points to consider that can make your choice of software easier:
1. Available Features
Based on your needs as a designer and the type of work you do, you should first look at what features these tools offer so that you can make the right choice.
For instance, if you work for clients in the publishing industry, then Adobe InDesign may be the best fit since it allows collaborating directly with writers and editors but also laying out magazines, newspapers, and similar types of artwork. However, if you need photo editing tools, then Adobe Photoshop may suit your needs.
2. Cost
While some of these tools are free to use, others come with different pricing structures and range from more affordable to expensive ones. It is a best practice to think about how much you are able to allocate or how much you want to spend on a premium tool if the free ones don’t fit your needs.
However, make sure you strike a balance between price and features, and don’t overpay any tools just because they are popular. There are other free or more affordable ones that offer similar solutions.
3. Usability
What can be more important than creating the actual design, is how you can use it after you finish your projects. Based on your needs, see how you can export these files, if you can share them online easily, and whether you can print them without compromising quality.
Why Should Marketers Invest in Graphic Design Tools?
These tools come equipped with certain benefits including:
- Learning is easy: Almost all graphic design tools come with a lot of tutorials, guides, learning resources, and communities to help beginner designers to grow. These allow them to learn how to use new features, and functionalities that can boost their productivity and improve their capabilities.
- Designs are kept safe: Most of this graphic design software has the option to store designs in the Cloud automatically. This makes them easily available but also safe since they are not only saved in a secure environment but recovering deleted projects is also possible.
- Production is fast: Designing visual content with these programs is quick since they are equipped with a great number of tools, features, functionalities, and drag and drop gestures that speed up the design process. What’s more, they also come with many templates, so designers don’t always have to create everything from scratch.
- Great flexibility and scalability: These tools provide users with great flexibility to develop great visual content without having to capture photos in real life. In addition, designers can also export the file in multiple formats like PDFs, create visuals for social media posts, and even distribute them directly to various marketing platforms like WordPress, and Facebook.
- Output drives business results: Using graphic design software, designers can create professional and consistent visual content for marketing purposes. This can help their clients improve their brand positioning, maintain brand positioning as well as enhance brand engagement.
Best Graphic Design Software Takeaways
Designers take advantage of the best graphic design software to create outstanding visual content for personal and professional purposes.
We distinguish three types of graphic design tools, namely, desktop publishing, photo editing, and drawing tools. The key benefits of using these are:
- Easy learning
- Designs kept safe
- Fast creation of visuals
- Great flexibility and scalability
- Driving business results
To pick the best graphic design software for your needs, you only need to consider the available features, the cost according to your budget, and your use case, or just leave the whole thing to branding experts.
Graphic Design Software FAQs
1. What's the best graphic design software for beginners?
The best graphic design software for beginners is one that you feel comfortable using and that meets your specific design needs. It may take some trial and error to find the right one, so don't be afraid to experiment with different software options, such as Canva, Adobe Illustrator, Inkscape or Adobe Photoshop.
2. What software do most graphic designers use?
Most graphic designers use a combination of different software depending on their specific needs. The tools listed above are commonly used by both amateur and professional graphic designers.
3. How much does graphic design software cost?
Depending on the features, software version, plans, and sometimes even region, the average cost of graphic design software can vary. While you can use free graphic design tools, advanced functionality comes at a certain price, starting from as low as $1 but sometimes adding up to more than a couple of hundred dollars.
