Q: What services do PPC companies provide?

PPC companies typically provide these services: <ul> <li>Paid media audit: A comprehensive review to determine the success of existing paid ad campaigns, setting up a clear path for future improvements </li> <li>Paid media strategy: The phase where the agency analyzes the competition and sets target keywords. This stage also includes researching and developing a messaging strategy, plus identifying the landing page requirements to engage the desired audience. </li> <li>Campaign creation: The process of crafting the copy, setting bids, and designing banners </li> <li>Campaign management: Daily optimization and monitoring of advertisements to ensure they are running smoothly </li> </ul> A PPC company&rsquo;s tasks typically include the following: <ul> <li>Competitive analysis and market research </li> <li>Retargeting and remarketing campaigns </li> <li>Conversion rate optimization (CRO) and goal tracking </li> <li>Custom reporting </li> <li>A/B testing </li> </ul>

Q: How do PPC agencies bill clients?

PPC agencies bill their clients according to: <ul> <li>Percentage of ad spend: A percentage of the total investment in advertising </li> <li>Flat monthly fee: A fixed monthly rate for its services based on the complexity of the campaign and projected workload </li> <li>Performance-based fees: Incentivizes the agency according to campaign performance and results measured against specific goal metrics (e.g., number of leads generated, cost-per-acquisition/CPA) </li> <li>Project-based pricing: Agencies will quote a fixed one-time price for a specific PPC project or campaign, regardless of the ad spend. </li> <li>Hourly rate: This is when agencies bill based on the number of hours spent on your project. </li> <li>Hybrid models: A combination of billing methods (e.g., switching from percentage of ad spend to a flat rate, depending on the client's current specific needs) </li> </ul>

Question 1

What is a PPC agency?

Accepted Answer

A pay-per-click or PPC agency is a specialized agency that uses paid campaigns on search engine result pages (SERPs) and social media to help brands promote themselves and their products or services. Instead of relying on organic website visits, it uses sponsored advertising channels to drive targeted traffic to your website.

These are the forms of advertising that PPC agencies create, run, and monitor on different platforms:

Social media ads
Paid search ads
Retargeting and remarketing ads
Display ads
Banner ads

Question 2

What services do PPC companies provide?

Accepted Answer

PPC companies typically provide these services:

Paid media audit: A comprehensive review to determine the success of existing paid ad campaigns, setting up a clear path for future improvements
Paid media strategy: The phase where the agency analyzes the competition and sets target keywords. This stage also includes researching and developing a messaging strategy, plus identifying the landing page requirements to engage the desired audience.
Campaign creation: The process of crafting the copy, setting bids, and designing banners
Campaign management: Daily optimization and monitoring of advertisements to ensure they are running smoothly

A PPC company’s tasks typically include the following:

Competitive analysis and market research
Retargeting and remarketing campaigns
Conversion rate optimization (CRO) and goal tracking
Custom reporting
A/B testing

Question 3

How do PPC agencies bill clients?

Accepted Answer

PPC agencies bill their clients according to:

Percentage of ad spend: A percentage of the total investment in advertising
Flat monthly fee: A fixed monthly rate for its services based on the complexity of the campaign and projected workload
Performance-based fees: Incentivizes the agency according to campaign performance and results measured against specific goal metrics (e.g., number of leads generated, cost-per-acquisition/CPA)
Project-based pricing: Agencies will quote a fixed one-time price for a specific PPC project or campaign, regardless of the ad spend.
Hourly rate: This is when agencies bill based on the number of hours spent on your project.
Hybrid models: A combination of billing methods (e.g., switching from percentage of ad spend to a flat rate, depending on the client's current specific needs)

Question 4

Why do I need a PPC agency?

Accepted Answer

Businesses need a PPC agency to ensure that campaigns reach the target market, monitor performance and results, and optimize them for maximum ROI.

When you outsource pay-per-click advertising services to a professional agency, you can:

Increase brand awareness by 80% [AOV Up] when you run paid ads on Google, which dominates 91.55% of the global search engine market [GlobalStats]
Target the right audience using the most effective keywords
Produce effective ad copy for higher click-through rates – sponsored results account for 65% of clicks on relevant keywords [WordStream]
Stay competitive in dynamic ad environments, as businesses are projected to spend $190.5 billion on search advertising globally in 2024 [Statista]
Track campaigns and measure results to achieve an ideal ratio of $2 profit for every dollar spent on ads [Google]
Boost sales, especially considering that people who land on your site through PPC ads are 50% more inclined to buy something versus those who arrive through organic methods [Promodo]

The case study by Black Propeller for Microscope Central proves the importance of hiring a PPC agency. Their collaboration resulted in a surge in Return on Ad Spend (ROAS) of 140% in 90 days. The client's overall sales volume also increased by 45% in just four months.

Question 5

How does PPC work?

Accepted Answer

PPC, or pay-per-click, is a widely utilized digital marketing model that involves the advertiser paying a fee for every click on their ads, often through platforms such as Google Ads and Bing Ads.

The principle behind PPC is bidding on keywords or phrases most relevant to your target audience. When users search for these key terms, search engines display sponsored ads alongside organic search results. The placement of the ad is determined by a combination of the bid amount and the ad's quality score, which is based on factors such as relevance and landing page experience.

This method guarantees targeted traffic to your website, landing page, or app, ensuring optimal ROI.

Question 6

What are some examples of PPC?

Accepted Answer

Some examples of PPC are:

Paid search ads (e.g., Google Ads, Bing Ads) found at the top and bottom of SERPs and tagged as "Ad", indicating paid content
Display ads with a photo and text appearing on Google's partner websites
Social media ads (Facebook Ads, Sponsored LinkedIn Ads, etc.) displayed on feeds
Google shopping ads with product names and prices in a carousel format above the main search results
Email sponsored ads promoted in the inbox of interested leads
Instream ads appearing before, in between, or after a YouTube video or on a non-skippable sidebar

Question 7

Is PPC faster than SEO?

Accepted Answer

Yes, PPC yields quicker results and conversions because it generates immediate visibility, versus SEO which can take months to yield results. Once your ads are set up, approved, and launched, they will appear on SERPs and other relevant websites almost instantly.

Pay-per-click advertising also offers flexibility so you can adjust your campaigns to improve performance and drive better results immediately.

Here’s a comparison of PPC vs. SEO:

Criteria	PPC	SEO
Visibility on top of SERPs	Instant upon launch	Months to rank
Conversion rate	2.35%	2.4%
Strategy	Short-term	Long-term

[Mayple / FirstPageSage]

Question 8

How to choose the best PPC agency?

Accepted Answer

Select the best PPC agency for your project by following these steps:

Define your digital marketing objectives, expectations, and KPIs, and set a budget.
Research potential agencies and their expertise, relevant experience, and key services.
Check their qualifications and affiliations. Look for an updated Google Partner certification and other PPC certifications that support their paid ad management expertise.
Read their client reviews and inspect case studies. These will give you a better sense of their business ethics, the quality of their output, and any relevant industry experience.
Shortlist up to five agencies based on their familiarity with your niche and campaign strategies. Established experts will bring their knowledge about your business, competition, and audience, which will fast-track campaign creation and management processes.
Arrange interviews and provide them with a request for proposal (RFP).
Discover what strategies they have, how they conduct market and competition research, how they target the right keywords, and how they analyze data to ensure you partner with ethical experts.
Inquire whether they offer services on multiple PPC platforms.
Ensure they have the right tools to generate reports and campaign performances for you.
Compare their service fees and pricing models to the average rates. This will help you figure out how much you want to invest.
Assess their approach to collaboration and responsiveness. Inquire about which communication tools they use, how frequently they’ll update you, and who the point of contact for urgent concerns will be.
Compare agencies and choose one that fits your requirements, budget, and company culture.
Finalize and establish a partnership.

Need help selecting the right pay-per-click company for your brand? Head to our Marketplace and tell us about your project. Our expert agency team will introduce you to 2-5 best candidates via email, for free.

Question 9

What questions should I ask PPC companies before hiring one?

Accepted Answer

The top questions you should ask when choosing a PPC company are:

Its Relevant Background

Do you have experience developing campaigns for our industry?
Are you a Google-certified partner? What other PPC certifications do you have?

Company Services and Processes

How many clients do you work with simultaneously?
How do you conduct market research and competitor analysis?
What methods do you use to target the right keywords for a campaign?
What PPC platforms, tools, and resources do you use to develop strategies and manage PPC campaigns?
How do you keep up with the latest PPC trends?

The Project

What strategies would you recommend for our specific business needs?
How do you track campaign performance and results? How often will you provide reports?
What is the expected timeframe for us to start seeing results?
Who will work on our project and what is their level of experience?
Is there anything we need to provide to ensure the project’s success?
How much are your services? Do you offer packages or different pricing models? Are there any hidden or potential additional costs we should be aware of?

Question 10

What are the best PPC agencies in the U.S.?

Accepted Answer

The best PPC agencies in the U.S. are:

Agency	DesignRush rating	Google rating	Top clients
SmartSites	5.0 (52 reviews)	4.9 (415 reviews)	Classic Audi Flight Courtier Newark Academy Vogue Window Fashion
Disruptive Advertising	4.9 (42 reviews)	4.7 (301 reviews)	C Smarty Arena Solutions Phone Ninjas Usaclean
Ignite Visibility	4.9 (14 reviews)	4.6 (48 reviews)	Wildland Trekking Santa Fe Farms Quiq Doozycards
Big Leap	4.8 (8 reviews)	4.8 (74 reviews)	Truvy Avis Visionworks Kiwi Energy
Intero Digital	4.9 (25 reviews)	4.8 (238 reviews)	Google Mikimoto Software AG Lindblad Expeditions

You can also browse the listing above to discover an extensive selection of prominent PPC agencies from around the world. These firms have been chosen for their exceptional industry reputation, successful track record, verified client reviews, and other valuable criteria.

Use the search filters to find the best match for your business based on location, hourly rates, agency size, expertise, reviews, and budget.

Best Pay-Per-Click (PPC) Company Rankings

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