At Qumin we have made it our mission to help global brands grasp a foothold in China and build their brands successfully in the eyes of the ever-evolving Chinese consumers.

The Chinese digital landscape is one of the world's largest, fastest developing, most sophisticated, and complex. And at the heart of it all are its users - the Chinese consumers. Understanding both is the only key to successfully connecting brands and Chinese consumers. This takes local know-how, research and deep, proven marketing knowledge.

Since 2012, we have successfully showcased our expertise through our award-winning offices in London and Shanghai. Our growing team has one foot in the West and one in China, ensuring seamless understanding across cultures, digital platforms, and trends.

Headquarters

10 Greenland Street, London, NW1 0ND, United Kingdom

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Qumin Services

Qumin Team Bios

Arnold Ma
CEO
Arnold Ma is the founder of Qumin, a speaker, a writer, a technophile and a leading specialist in Chinese Digital Marketing.The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviour’. His bigger purpose in life is to ‘Open The World To China’.
Tom Nixon
Client Services Director
Tom Nixon, a co-founder of Qumin, is a Sinologist and a seasoned Keynote Speaker on Chinese digital transformation. With a background in insight and analytics, Tom oversees Qumin’s global clients.