A new website announcement is a series of marketing steps that every business should take to effectively launch their new website. A good website launch announcement spreads the word and gets more customers right from the start.
There are several ways in which you can make a creative website launch announcement and we’ll explore the 6 most common ones in this guide. We’ll also share why a new website announcement matters and tips from our experts on how to do it right.
How To Make a New Website Announcement: 6 Effective Ways
You can make a new website announcement in a multitude of ways, both digital and print. The six most common ones are:
Here’s what you can do to help spread your new website announcement.
1. Social Media Posts
Over five billion people use social media today, which makes it an excellent tool to build hype around the upcoming launch of your new website. You can provide your audience with invaluable insight into the development process and get their feedback before launching the site.
2. Press Release
Posting on social media is all well and good, but the reach of Facebook and Instagram announcements is limited since you’ll only be reaching people who are already following you. To expand your new website announcement's visibility, you need to have a public relations strategy.
That’s where press releases come into play. You can write your press release to serve as the announcement of the launch and then send it to reporters and media outlets you deem relevant. Whether they publish the press release or not is entirely up to them, but you’ll never know unless you give it a shot, so don’t forget to mail them a copy.
3. Email Lists
With over four billion email users, your email listing is your closest ally in reaching your target audience. Unlike press releases and social media posts, which can yield limited and unpredictable results, your email list reflects your cumulative efforts and consists of reliable prospects.
With press releases, it’s reporters who get to decide whether they’ll publish it or not. Social media posts get only about 5% views before the feed naturally pushes the post out of the way. None of that is an issue with email listings.
All you need is a strong subject line and a brand design familiar to your audience, and your emails will reach their target designation.
4. Partners and Associates
Think of affiliate partnerships and brands that cooperate. If you’re already doing business with another website or business, you can reach out to them and have them act as additional gateways to your new website.
Every new website announcement you make will have a more extended reach if websites and brands are willing to help you spread the word.
5. Offline Marketing
We’re all obsessing over digital marketing formats, but print and other forms of offline marketing still have a role to play in today’s world, albeit a minor one.
Design leaflets, print brochures, and create any other form of physical memorabilia you can deliver to people. If your market research indicates that your target audience will benefit from different forms of offline marketing, make it part of your creative website launch announcement.
6. Promotions
Promotions, giveaways, and other types of offers that favor the customer are in the initial stages of the website’s lifecycle. It’s only natural to announce your new website along with lucrative offers and one-time deals that will further increase interaction with the business.
If you’re wondering how to generate good publicity quickly, promotions are one way to do it. However, it’s a strategy that can become costly fast, so use it sparingly and strategically.
Why Hyping Up Your New Website Matters
Here are several benefits of making a website launch announcement:
- Customer acquisition and retention: With a new website announcement, you get a head start on customer acquisition and retention. If a new website announcement is missing, the entire launch day goes under the radar. No PR articles are written about it, there are no online reviews to manage, and launch day parties to go to — it’s as if nothing had happened.
- Spreads the word: Hyping up the launch day with a new website announcement puts your latest creation in front of a massive audience of customers, both old and new. While relying on SEO and paid ads to boost traffic to your website is alright, there’s much more to be gained in making a big splash on day one.
- Increases brand awareness: Entering the marketing with a bang lets customers know that you exist. By making a new website announcement you build a strong foundation for future marketing. You can share more about the brand, what it stands for, and what services it offers, simultaneously creating a bond with your potential customers and slowly increasing brand awareness.
- Improved SERP ranking: When you make a new website announcement, you indirectly state that the new page is designed according to the latest SEO best practices. This can help you boost your visibility in search engines, which will also help attract new customers.
- Form your target audience: When you make your new website announcement, you can also see whether the initial target audience was the right choice. Naturally, you begin your business with a target audience in mind, but a new website launch announcement can show you if you’re hitting the nail on the head. If the people you want to reach are not engaging, it’s a clear signal that you need to shift your strategy, so your actual launch gets the job done.
Building the Hype Long Before New Website Launch Announcement
A new website announcement can take many shapes and forms across various media channels to reach the target audience. It can also begin long before formal launch announcements are made. It’s what we refer to as “building the hype.”
You can get as creative as you like with your hype-building activities, but the two most common and efficient methods of teasing your target audience are:
- Social media posts
- A “coming soon” page
Social media posts are most effective when they’re a well-crafted combination of textual content and visual imagery. In other words, you should alternate posts that describe the website’s functionality and those that leak new design and style choices.
A “coming soon” page is one of the best website announcement examples. It’s the perfect place to display a countdown clock to the website launch. That way, you’re already giving a taste of the website-to-be to your audience, as there is at least one page to showcase, not to mention that this page is among the best places to gather visitor emails.
Building the hype with social media posts and a “coming soon” page lays the foundation for a huge launch day and a memorable new website announcement.
Putting Together a Creative Website Launch Announcement
Which media channel you’ll use to announce the launch of your new website largely depends on who your target audience is and the type of content they prefer. You’ll have to get creative if you want a jumpstart on new customer acquisition, regardless of who the customer is.
It doesn’t matter if you’re sending out batches of emails or posting clips on TikTok — your approach will have to be unique and set the tone for all your future conversations with your audience. This is where detailed market research will come in handy.
Check what the competition is doing and the kinds of popular designs with target groups and see if the market is oversaturated with specific design choices. For example, you might find out that people are tired of cookie-cutter social media posts that don’t convey anything important. You could then work on your unique brand voice that will stir the pot and get potential customers excited about your new website announcement.
No one says it’s easy to stand out in the current marketing climate, but you will have to do your best to win the favor of people with your new website announcement.
How To Make a New Website Launch Announcement: Tips & Tricks
If you want your new website announcement to create the hype effect we talked about, here are a few tips:
- Use easy-to-understand language: Usually, businesses stick to formal announcements. But the audience today doesn’t want to feel ignorant when they read your content, so tone down the jargon and use simple terms.
- Use different types of content: Don’t just add plain text. If you’re using social media or even offline media like banners or pamphlets, add colorful images or interactive elements that will hype up your website launch.
- Give offers: Think about adding some type of offer or promotion (as we mentioned above) to your new website announcement. For example, the promo can last 24 hours after your new site launches. This creates a sense of urgency and expectation in customers, so they’ll be more eager to flock to your site on launch day.
- Remember grammar: Pictures and colors won’t erase bad grammar. Before you send out your website launch announcement, make sure you double-check it and correct any grammatical mistakes. Poor grammar undermines your credibility.
- Focus on important information: Don’t add just anything to your new website announcement. It should contain only the most important information, enough to interest the customer and make them want to check out your site. Add the time and date, any potential promos you’ll give on the launch day, and some short info about your business so they know what to expect.
Besides Making a New Website Announcement...
Don’t forget the technical aspects of launching a new website. Make sure that website functionality is on par with what you’re marketing to visitors with your new website announcement.
One way to test the functionality of the website and the behavior of different aspects of the site is to run small-scale tests with limited numbers of users. If there’s something broken or behaving differently from how it was designed, it’s better to catch it before your audience can access it.
Other than that, keep optimizing the new website for search engines, and focus on user experience. No matter how outstanding, a new website announcement can’t make up for a faulty website.
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