How Much Does Web Design Cost?

Web Design
How Much Does Web Design Cost?
Article by Bisera Stankovska
Last Updated: June 18, 2024

When building a website, one of the most common questions that arise is: How much does web design cost? The answer, however, is not as straightforward as one might hope.  

Web design costs can vary significantly depending on multiple factors, including the complexity of the project, the level of customization required, and the expertise of the design team.  

In this article, we delve into the intricacies of web design costs and provide insights to help you understand and budget for your web design project more effectively. 

How Much Does Web Design Cost When Hiring a Freelancer?

When it comes to website design pricing, the cost largely depends on how you choose to approach it. One of the options is hiring a freelancer. 

According to Upwork, the average hourly rate a web designer charges is between $15 and $30. However, some sources argue that a freelance web designer will charge up to $75 per hour, while others claim the cost to design a website is within the range of $30 to $80 per hour 

This is because the cost of outsourcing web design to a freelancer can vary depending on several factors. The freelancer's experience, the complexity of the project (number of pages, custom functionalities, responsive design), geographical location, and scope of work can all drive the price up or down.  


  • Cost-effectiveness. Freelancers often offer competitive rates compared to web design agencies. Their lower overhead costs can result in more affordable pricing options. 
  • Flexibility. Freelancers can adapt to your specific needs and timeline. They are often more flexible with project requirements, allowing for personalized and customized solutions. 
  • Direct communication. Working with a freelancer allows for direct and clear communication throughout the project. This can enhance collaboration, understanding, and the ability to provide timely feedback. 
  • Specialized expertise. Freelancers often specialize in specific areas of web design, such as graphic design or UI/UX design. Hiring a freelancer with expertise in your required area can result in high-quality work. 


  • Limited resources. Freelancers usually work independently and may have limited resources compared to agencies. They might not have access to a large team or the latest tools and technologies. 
  • Availability and reliability. Freelancers may have multiple clients and projects at once, which can impact their availability and ability to adhere to deadlines.  
  • Limited scalability. If your project grows or requires ongoing support, a freelancer may have limitations in terms of scalability and long-term maintenance. 
  • Risk of inconsistency. Not all freelancers have the same skills. There is a risk of encountering freelancers who deliver subpar work or fail to meet expectations.

How Much Does Website Design Cost When Outsourcing to a Web Design Agency?

Due to the wide range of variables, it is challenging to provide an exact cost for hiring a web design agency. Costs can range from a few thousand dollars to tens of thousands of dollars or more for complex and large-scale projects. Generally speaking, a web design agency can charge: 

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  • Professional expertise. Web design agencies typically have a team of professionals with diverse skill sets, including designers, developers, and project managers who know the ins and outs of how to design a website. This collective expertise can result in high-quality work and comprehensive solutions. 
  • Resources and infrastructure. Agencies have access to advanced tools, technologies, and resources that can enhance the design process and deliver more robust and scalable websites. 
  • Established processes. These agencies follow structured processes and methodologies for project management, ensuring efficient workflow, clear communication, and timely delivery. 
  • Scalability and support. Agencies are better equipped to handle larger and more complex projects. They can provide ongoing support, maintenance, and future updates as your website evolves. 


  • Higher cost. Compared to freelancers or DIY options, web design agencies generally have higher costs due to their overhead expenses, team structure, and specialized expertise. 
  • Potential for communication challenges. With larger teams and multiple stakeholders involved, there may be a risk of miscommunication or delays in decision-making.  

How Much Does It Cost to Build a Website Using Website Builders?

Even if you have no coding experience or don’t have the budget to hire third-party help, you can still design your website using different web design tools. The cost of designing a website using website builders can range from nothing (for basic free plans) to several hundred dollars per year, depending on the features and functionality you require for your website. 

For example: 


  • Ease of use. Website builders are designed for users with little to no coding experience. They provide intuitive interfaces, drag-and-drop functionality, and pre-designed templates, making it easy to create and customize a website. 
  • Cost-effective. These builders offer affordable pricing plans, including free options with basic features. They eliminate the need to hire a professional designer or developer, resulting in cost savings. 
  • Quick setup. With website builders, you can get your website up and running quickly. Templates and pre-built components streamline the design process, saving time and effort. 
  • Mobile responsiveness. Many website builders automatically optimize your website for mobile devices, ensuring a seamless user experience across different screen sizes. 


  • Limited customization. Website builders have certain limitations in terms of customization compared to custom-coded websites or those built by professionals. Advanced design changes or unique functionalities may not be achievable within the builder's framework. 
  • Template-based designs. While templates offer convenience, they can result in a lack of uniqueness or originality for your website. Your site may look similar to other websites using the same template. 
  • Dependency on the platform. When using a website builder, you are tied to their platform. Migrating your website to another platform in the future may be challenging, potentially requiring a rebuild. 

How Much Does Web Design Cost: Key Takeaways

Web design pricing largely depends on whether you choose to hire a professional designer, use a website builder, or embark on a DIY approach.

Now that we've covered the potential costs, you are empowered to create a compelling online presence within your means.

If you decide to design a website on your own, you might want to consider building a website mockup before investing a significant portion of your budget.  

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