"Know your health better with 50+ tests from Quest!"
That is the official brand message of Quest Diagnostics, the leader in diagnostic testing.
In partnership with its lead creative agency R/GA, Quest launched a nationwide campaign inviting people to “Put Your ___ To the Test.”
Fill in the blank.
With Quest diagnostic tests, individuals can check for allergies, STDs and look into their overall wellness without a doctor’s appointment. While these three categories comprise the core of Quest’s offering, it’s also possible to purchase a full array of lab work online.
R/GA put together a 30-second campaign video that highlights different types of tests customers can take from the comfort of their own homes.
The ad itself is quite bold and provocative, relying on highly specific imagery to convey just how diverse consumer-initiated tests can be.
From people and children having allergic reactions, to suggestive and subtle sexual imagery, the ad gives more than a couple of reasons to get tested.