Adam O'Leary of encite on the Winning Formula for Effective Branding [DesignRush Spotlight]

Brand consistency can increase revenue by up to 20%. DesignRush talks to encite President Adam O'Leary about successful branding in a highly competitive market.

According to Stackla, 88% of consumers consider authenticity a crucial factor in choosing which brands to support. This is reinforced by a Lucidpress survey that revealed brand consistency can drive revenue growth of up to 20%.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Adam O'Leary, the President of encite branding + marketing + creative, to gain insights into the art of branding and carving a niche in the marketing landscape.

Interview highlights include:

• encite's journey through the 2008 financial crisis as a young agency
• The project that earned encite the Gold Fourteeners Award, Colorado's premier marketing recognition
• Tips for up-and-coming agencies to differentiate and establish a strong brand voice
• The three Cs of brand messaging: Consistency, Congruency, Cohesiveness
• Strategies for adapting to the ever-evolving marketing industry and trends

Listen to the podcast on:

• Spotify
• Amazon Music
• Google Podcasts

Get up to speed and read the complete interview in this Spotlight article.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.