Brand consistency can increase revenue by up to 20%. DesignRush talks to encite President Adam O'Leary about successful branding in a highly competitive market.
According to Stackla, 88% of consumers consider authenticity a crucial factor in choosing which brands to support. This is reinforced by a Lucidpress survey that revealed brand consistency can drive revenue growth of up to 20%.
DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Adam O'Leary, the President of encite branding + marketing + creative, to gain insights into the art of branding and carving a niche in the marketing landscape.
Interview highlights include:
- encite's journey through the 2008 financial crisis as a young agency
- The project that earned encite the Gold Fourteeners Award, Colorado's premier marketing recognition
- Tips for up-and-coming agencies to differentiate and establish a strong brand voice
- The three Cs of brand messaging: Consistency, Congruency, Cohesiveness
- Strategies for adapting to the ever-evolving marketing industry and trends
Listen to the podcast on:
Get up to speed and read the complete interview in this Spotlight article.
About DesignRush:
DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.
